Thursday, July 9, 2009

The BRANFORD JAZZ SERIES sponsored by PREMIER SUBARU STARTS TONIGHT!

Don't forget, join us, starting tonight at 6pm, for the First Concert in the Branford Jazz Festival, sponsored by PREMIER SUBARU.

See you on the Branford Green!

CONGRATULATIONS GARY!


GARY CHRISTIANSEN RECEIVES "SILVER AWARD" FROM SUBARU OF AMERICA FOR SERVICE CONSULTANT EXCELLENCE!
Congratulations to Premier Subaru's own Gary Christiansen for winning the SILVER AWARD for Service Consultant Excellence from Subaru of America for 2008. Gary's award places him in SECOND position out of all of the Service Consultants in the Northeast (over 80 people!). We congratulate Gary, who is a REPEAT WINNER OF THIS AWARD on this wonderful achivement. We are very proud of him!
(In the picture: Dennis Cullen, Service Director; Gary Christiansen, Service Consultant and Brian Giffen, Subaru of New England District Fixed Operations Manager)



Friday, July 3, 2009

..And, on top of it all, we can COOK!


Today, Premier Subaru held an employee picnic to celebrate the upcoming July 4th holiday! What a great event! All employees brought in something that they, in most cases, made themselves. We also had hotdogs, hamburgers and, of course, Italian sausage. It was a great time. We thank everyone for their participation!

By the way, do we Gino up in the line again? I didn't know you could do 5th's!!!

HAPPY FOURTH OF JULY TO ALL! MAY IT BE A SAFE AND JOYOUS HOLIDAY!














Thursday, July 2, 2009

PREMIER SUBARU WILL BE A CERTIFIED DEALER FOR THE CASH FOR CLUNKERS PROGRAM!

PREMIER SUBARU ANNOUNCES THAT WE WILL BE A CERTIFIED DEALER UNDER THE CASH FOR CLUNKERS PROGRAM.

While Cash For Clunkers has been signed into law, the Department of Transportation has another three weeks to formulate the regulations for the law. Please stay tuned as we will be the first to provide you this information as we receive it.

Premier Subaru is also asking that consumers watch out for scams, as already, criminals and some unscrupulous car dealers are using it to dupe consumers. CNN Money reports that some "cash for clunkers" web sites are asking consumers to provide personal information, including names, addresses and social security numbers, so that they can "register" for the program. Other web sites tell car shoppers they will put them in touch with authorized "Cash for Clunkers" dealers in their area. Car dealers will have to register to participate in the program (Premier Subaru is doing so). Currently, the NHTSA hasn't even determined how the registration process will work. There will be NO NEED for consumers to register at all. Once clue that the websites are not real is that they use the name "Cash for Clunkers". That is NOT the real name of the program. The program is known as the Car Allowance Rebate System (CARS). NHTSA has set up an official website at www.cars.gov to provide information on the program.

Stay tuned to this blog as we will post updates as we receive them.

Monday, June 29, 2009

CLASS LEADING FUEL ECONOMY BY THE 2010 SUBARU OUTBACK! WOW!

Subaru of America, Inc. Announces EPA Figures for 2010 Outback

- Subaru Outback Wagon Achieves 29 mpg Hwy -

- Offers Better Fuel Economy Than Many Front-Wheel Drive Competitors -

CHERRY HILL, N.J., June 29 -- Subaru of America, Inc. today announced the EPA fuel economy results for the all-new 2010MY Outback. The 2010 All-Wheel Drive Subaru Outback achieves up to 24 mpg combined and 29 mpg highway, even while interior volume is up over 7-percent.

Specifically the Outback 2.5i CVT now exhibits better fuel economy (EPA combined) than such competitors as the Toyota Venza, Volvo XC70, VW Passat, Jeep Grand Cherokee and Ford Explorer.

The 2010 Subaru Outback now scores better on EPA fuel economy than the much smaller Suzuki SX-4 AWD and has significantly more power coming from its 170HP 2.5L 4-cylinder Boxer engine.

"The all-new 2010 Subaru Outback combines great on- and off-road capability, comfortable space, incredible cargo carrying ability and fuel economy all for a great price," said Tim Mahoney, senior vice president and CMO of Subaru of America, Inc. "We think this new Outback will really raise the bar in the crossover segment."

With its unique Boxer engine, segment-leading 8.7 inches of ground clearance, standard Symmetrical All-Wheel Drive and fold-away roof rack crossbars, the all-new Subaru Outback has an entry-level price of $22,995 (excluding destination and delivery). The Outback provides an alternative for customers looking for more room than a midsize sedan and features the off-road capabilities of an SUV, with the fuel economy of a small car.

Thursday, June 18, 2009

OUTSTANDING FUEL ECONOMY BY SUBARU!

Subaru of America, Inc. Announces EPA figures for 2010 Legacy

- Subaru Legacy Sedan achieves 31mpg Hwy -
- Best MPG figures for mid-size AWD in U.S. Market -
- Better economy than many front-wheel drive competitors


CHERRY HILL, N.J., June 18 /PRNewswire/ -- Subaru of America today announced the EPA fuel economy results for 2010MY Legacy. The 2010 All-Wheel Drive Legacy achieves up to 26 mpg combined and 31 mpg highway, despite having grown in size in almost every dimension.

Specifically, the Legacy 2.5i CVT now exhibits better fuel economy (EPA combined) than such Front-Wheel competitors such as Honda Accord, Mazda6i, VW Passat and Hyundai Sonata. Furthermore, the new Legacy is now the highest rated midsize AWD sedan (EPA combined) in the U.S. market for 2010MY.

Tim Mahoney, senior vice president and CMO of Subaru of America said, "We are thrilled that the all-new 2010 Legacy not only offers more space and a more rewarding drive than the competition, but it also delivers better fuel economy at a very competitive price."

The Subaru Legacy comes with Subaru's legendary Boxer engine, Symmetrical All-Wheel Drive, quick-ratio steering and a new double-wishbone suspension system. The 2010 Legacy has an entry-level price of $19,995 (excl. delivery) and will provide an alternative for customers looking for more from the mid-sized sedan segment.

2010MY EPA Fuel Economy Ratings
Legacy 2.5i 6MT 19 mpg city / 22 mpg combined / 27 mpg hwy
Legacy 2.5i CVT 23 mpg city / 26 mpg combined / 31 mpg hwy
Legacy 2.5GT 6MT 18 mpg city / 21 mpg combined / 25 mpg hwy
Legacy 3.6R 5AT 18 mpg city / 21 mpg combined / 25 mpg hwy

Travis Pastrana and The Subaru Road Racing Team





It was great to attend the Subaru National Dealer Meeting in Washington, DC this past weekend (June 13, 2009). This was a great meeting since is conincided with the release of the all-new 2010 Subaru Legacy and Outback. Two amazing vehicles. Furthermore, it was great to see Travis Pastrana again. Of course, Travis is exceedingly cool and loves the Subaru product. He also takes the time to sign autographs (I think I have 5 of them now!) and even spoke with one of his largest fans, Stanley Nitkowski (who works for us) on my cell phone.

During the meeting, I also met Joe Aquilante, a professional racer turned team owner, of Phoenix Performance. This road race team has garnered multiple SCCA Club Racing National Titles with the STI platform and is currently campaigning the prestigious Grand American KONI Challenge series in a Street-Tuner-Classed Subaru Legacy 2.5GT Spec B. It was great to meet Joe and his entire team. I enjoyed seeing them race the Subaru at Lime Rock Park in Lakeville, Connecticut. If you have an opportunity, please check them out during this year's racing season.

Tuesday, June 16, 2009

We have it! Get a sneak peak at the 2010 Subaru Legacy!




See It Here Now! The 2010 Subaru Legacy Sedan is at Premier Subaru in Branford, Connecticut!

This outstanding 2010 Subaru Legacy Sedan is a fresh arrival, and, it's here early! The 2010 models are not scheduled for introduction until the end of July, 2009 or Early August, 2009. We have an all new 2010 Subaru Legacy Limited with the Harmon/Kardon audio package and a power moonroof. The vehicle is awesome! Come and see it on our showroom floor today and SEE THE FUTURE OF SUBARU!





Wednesday, May 27, 2009

The New 2010 Subaru Forester Information Has Been Announced!

Subaru of America, Inc., announced pricing on the 2010 Subaru Forester. The newly redesigned Forester - introduced last spring - hit an all-times sales record for the company as it was the right vehicle, at the right time, for people looking to downsize from larger SUVs without giving up valuable cargo room. Among its many accolades, the Forester was named Sport/Utility of the Year by Motor Trend magazine.

As with all Subaru models, the 2010 Forester comes equipped as standard with Symmetrical All-Wheel Drive.

The 2010 Forester once again blends positive SUV attributes including a high seating point and interior versatility with passenger car comfort, superior handling, fuel efficiency and is available in both 2.5 liter naturally aspirated and 2.5 liter turbocharged models. The naturally aspirated models are available with a manual or automatic transmission. 2.5X and 2.5XT turbocharged models come standard with automatic transmission. The naturally aspirated model is available in three trim levels; 2.5X, 2.5X Premium and 2.5X Limited models. The 2.5XT turbocharged version is available in two trim levels; 2.5XT Premium and 2.5XT Limited models.

Model Pricing Highlights:The 2010 Subaru Forester 2.5X has a starting price of $20,295 and comes with AM/FM stereo with single disc CD player and 4 speakers, (3) 12 volt power outlets, 215/65 R16 96H All-Season tires, Brake Assist, Vehicle Dynamics Control (VDC), daytime running lights, engine immobilizer, carpeted floor mats, multi-functional center console box and sliding arm rest, 60/40 split fold-down rear seat, rear window wiper and washer, remote keyless entry and tilt steering column.

There are a number of options available for the 2010 Forester. (Availability varies by trim level):

All-Weather Package $400 includes: heated front seats, windshield wiper de-icer and heated exterior mirrors

GPS navigation system $1,800 includes: AM/FM/CD/DVD, 7" LCD touch-screen, hands-free Bluetooth phone, auxiliary audio and video input jacks

The 2.5X Premium has a starting price of $22,795. Standard equipment includes all 2.5X model features (where applicable) plus a standard 10-way power driver's seat, 17-inch Alloy Wheels, 225/55 R17 95H All-Season tires, privacy glass, panoramic power moonroof, roof rails, steering wheel mounted audio switches, reclining rear seatback function and rear seat retractable rear tray. Optional: All-Weather Package.

The 2.5X Limited equipped with automatic transmission has a starting price of $25,995. Standard equipment includes all 2.5X Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, chrome exhaust tips, automatic climate control system, AM/FM stereo with 6-disc changer and 6 speakers, fog lights, cargo floor mat, and All-Weather Package. Optional: GPS navigation system.

The 2.5XT Premium equipped with automatic transmission has a starting price of $26,495. Standard equipment includes all 2.5X Premium model features (where applicable) plus a 2.5 liter turbocharged engine with Active Valve Control System, decorative engine cover, chrome exhaust tips, fog lights, rear spoiler, telescopic steering column, unique 17-inch alloy wheels, exclusive upholstery, AM/FM stereo with 6-disc changer and 6 speakers and aluminum-alloy accelerator and brake pedal covers.

The 2.5XT Limited equipped with automatic transmission has a starting price of $28,495. Standard equipment includes all 2.5XT Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, automatic climate control, a 10-way power driver's seat and All-Weather Package. Optional: GPS navigation system.

Accessory items for all 2010 Forester models will be available soon on www.subaru.com.
Destination and Delivery charge is $695 for all 2010MY Forester models in the Contiguous 48 States. The MSRP of PZEV (Partial Zero Emissions Vehicle) models is $300 more than the federal specification model.

Bluetooth is a registered trademark of Bluetooth SIG, Inc.

Friday, May 22, 2009

Subaru Forester Named One of the 'Best Family Cars for 2009' by Parents Magazine and Edmunds.com

Subaru Forester Named One of the 'Best Family Cars for 2009' by Parents Magazine and Edmunds.com
May 22, 2009:
The 2009 Subaru Forester today was named to the "Best Family Cars for 2009" list by Parents Magazine and Edmunds.com. The award is the culmination of six months of test-driving and analyzing dozens of vehicles, plus feedback from parents who own and drive the vehicles on a daily basis. As part of a rigorous evaluation, each vehicle was judged on safety, performance, interior, exterior qualities and family-friendly features. Focusing on the Subaru Forester's safety attributes, the article detailing the awards -- which appears in the June 2009 issue of Parents -- highlights the vehicle's standard all-wheel drive and stability control, as well as the Forester's designation as a Top Safety Pick by the Information Institute for Highway Safety (IIHS).
"When Parents Magazine and Edmunds.com team up to review a vehicle, you can be sure you are getting a thorough evaluation from both parenting experts and automotive professionals," notes Tom Doll, executive vice president and COO for Subaru of America, Inc. "We are doubly pleased that the Subaru Forester's safety features and family-friendly design have won over not only the experts, but also the parents who rely on our vehicles to keep their families safe."

This latest recognition by Parents Magazine and Edmunds.com joins a growing list of accolades for the Subaru Forester, which was also named a "Best Bet for SUVs and Crossovers" by Cars.com and recognized by Kiplinger's Personal Finance 2009 Car Buyer's Guide as "Best New Crossover" in the category of "Small Crossovers." Other awards received by the 2009 Subaru Forester include: Motor Trend's 2009 Sport/Utility of the Year; a "good" rating (the highest available rating, indicating a vehicle's roof is more than twice as strong as minimum federal safety standards require) in the new IIHS roof strength test and the MotorWeek Driver's Choice Award for Best Small Utility.
Right now, Premier Subaru is having an unprecedented sale on the all-new 2009 Subaru Forester. This includes "model year discounts" and low interest financing to qualified buyers. Premier Subaru, the State's only AAA Approved Subaru dealers, has the largest inventory of 2009 model year Foresters in New England.