I am pleased to announce the mid-year introduction of the new 2013 Subaru Legacy 2.5i SPORT! This mid-model year addition offers an attractive upgrade in appearance and value to the Legacy 2.5i Premium.
The Legacy 2.5i SPORT equipment includes larger 18" alloy wheels with a unique design, 225/45 R18 V rated all season tires, the all weather package, aluminum alloy pedal covers, fog lights with chrome trim rings, power moonroof, carbon fiber patterned interior trim, and black cloth upholstery with a distinctive silver stitching.
The Legacy 2.5i SPORT has a total retail value of $25,345. There is a special package discount of $550 that results in a net MSRP of only $24,795! This is only $505 more than a Legacy 2.5i Premium with the all weather package and power moonroof, providing an outstanding value and performance package.
Please see the 2013 Subaru Legacy 2.5i SPORT at Premier Subaru in Branford, Connecticut today.
Showing posts with label Premier Subaru. Show all posts
Showing posts with label Premier Subaru. Show all posts
Friday, November 23, 2012
Sunday, September 9, 2012
It is time to get back to the blog. For some odd reason, I stopped publishing to this blog. Well, motivation from the recent AutoCon 2012 inspired me to start again. I have altered the blog, now that we have a new KIA store as a part of our group, and will continue to publish information that I believe will be important to our clients and stakeholders at large.
This business has been changing at the speed of light. More changes over the last two years than I have seen in the previous 10. Tons of new technology and, more importantly, customers that have access to all of the information needed to make an educated decision - that is a good thing!
This business has been changing at the speed of light. More changes over the last two years than I have seen in the previous 10. Tons of new technology and, more importantly, customers that have access to all of the information needed to make an educated decision - that is a good thing!
Thursday, June 23, 2011
Survey Says Car Dealership Professionalism Trumps Price
I have believed this for a long time, but, today, a survey was released by CarWoo.com, an automotive marketplace website. This study, using transactional and behavorial data, shows that 54.6% of the time the lowest price offer was not the one the buyer took. That increases to 57.5% when eliminating cases where buyers received only a single offer.
Behavorial data also indicates that prices is not what drives a buyer's opinion. In giving 5 star reviews, highly satisfied buyers ranked dealer professionalism as the most important factor 47% of the time and price only 14%. When dissatisfied buyers gave dealers 1 star reviews, they cited unprofessionalism as the reason 44% of the time, and, blamed price only 19% of the time.
Only when buyers gave a middling 3 star review did price become a driving factor, ranked as primarily 52% of the time. These reviews, while ostensively neutral, where often negative in tone, much more akin to a grade of a C.
We have thought this all along at Premier Subaru which is why we strive to exceed the expectations of our clients each and every day.
Behavorial data also indicates that prices is not what drives a buyer's opinion. In giving 5 star reviews, highly satisfied buyers ranked dealer professionalism as the most important factor 47% of the time and price only 14%. When dissatisfied buyers gave dealers 1 star reviews, they cited unprofessionalism as the reason 44% of the time, and, blamed price only 19% of the time.
Only when buyers gave a middling 3 star review did price become a driving factor, ranked as primarily 52% of the time. These reviews, while ostensively neutral, where often negative in tone, much more akin to a grade of a C.
We have thought this all along at Premier Subaru which is why we strive to exceed the expectations of our clients each and every day.
Wednesday, June 1, 2011
Subaru of America Sales Rise Nearly 8% Year-To-Date
BRANFORD, CT, June 1, 2011 - Subaru of America announced today a nearly 8% year-to-date increase with 20,036 units sold in May, 2011 - resulting in a total YTD sales of 112,255. However, while Subaru Legacy and Outback models experienced year-over-year growth, sales of Forester, Impreza and Tribeca decreased due to inventory limitations.
"While we have had a very strong start to 2011, and demand for our product in dealerships remain at record levels, we are now experiencing a slowdown in deliveries following the disruption to vehicle and parts production in Japan as a result of the March earthquake and tsunami", said Thomas J. Doll, Executive Vice President and Chief Operating Officer, Subaru of America, Inc. "We expect this to continue in the short term while the production situation in Japan returns to normal. Even allowing for this temporary slowdown in deliveries, we still expect 2011 to be the second best year ever for the Subaru brand in the US."
Like Subaru of America, Premier Subaru in Branford, Connecticut continues to post record results. This is due to the company's business philosophy and desire to exceed the expectations of their clients. Premier Subaru is the only Subaru dealer in the State of Connecticut that is both approved by the AAA for Automotive Repair and Service and has received the A+ designation by the BBB
"While we have had a very strong start to 2011, and demand for our product in dealerships remain at record levels, we are now experiencing a slowdown in deliveries following the disruption to vehicle and parts production in Japan as a result of the March earthquake and tsunami", said Thomas J. Doll, Executive Vice President and Chief Operating Officer, Subaru of America, Inc. "We expect this to continue in the short term while the production situation in Japan returns to normal. Even allowing for this temporary slowdown in deliveries, we still expect 2011 to be the second best year ever for the Subaru brand in the US."
Like Subaru of America, Premier Subaru in Branford, Connecticut continues to post record results. This is due to the company's business philosophy and desire to exceed the expectations of their clients. Premier Subaru is the only Subaru dealer in the State of Connecticut that is both approved by the AAA for Automotive Repair and Service and has received the A+ designation by the BBB
Tuesday, May 3, 2011
Geoff Fox Joins the Premier Subaru Team as a Spokesperson!
BRANFORD, CT May 3, 2011 - Robert J. Alvine, President of Premier Subaru in Branford, announced today that 7 time Emmy Award winner weather personality Geoff Fox has been retained as a spokesperson for the dealership.
Mr. Fox will appear in a series of broadcast television, cable, radio and internet announcements in the coming year. He will also make appearances on behalf of the dealership at select public events and charitable functions.
In announcing the partnership, Mr. Alvine stated, “The Subaru brand has a well earned reputation for exceptional all-wheel performance in all kinds of driving conditions. And given the kind of winter we just experienced, we feel the combination of Subaru performance and Geoff’s extensive knowledge of Connecticut weather would make him an ideal spokesperson for Premier Subaru going forward.”
Fox has over 25 years of on-air experience in the Connecticut market. He recently returned to the air forecasting the weather at WTIC FOX 61 for the station’s 4PM and 11PM newscasts. Prior to his current position, he was a weather forecaster for the state’s ABC affiliate in New Haven for many years.
“I’m looking forward to bringing what I hope is a unique perspective to the automotive market in general, and to Premier Subaru customers in particular. It’s not often that a car comes with its’ own weatherman.” said Fox.
Premier Subaru is located at 150 North Main Street in Branford, Connecticut. The dealership has been in business since 2000 selling new and pre-owned Subaru models, as well as servicing all makes and models of domestic and import vehicles. The dealership is approved by the AAA for automotive service and repairs and is an A+ rated company by the Better Business Bureau of the State of Connecticut. Premier Subaru has also won numerous awards for customer satisfaction and sales excellence. In addition, the dealership sells Subaru parts direct to the consumer in person or on-line. The main phone number for the dealership is 203-481-0687. Additional information about the dealership can be found at http://www.premiersubaru.com/.
Wednesday, April 6, 2011
Premier Subaru Supports National Car Care Month, Offers Fuel Savings Tips For All Drivers
Branford, CT - April 6, 2011 - Premier Subaru is once again celebrating the Car Care Council's National Car Care Month in April by offering free vehicle diagnostic inspections for Subaru vehicles at their location at 150 North Main Street in Branford, Connecticut. Premier Subaru's theme for this year's program is "MPG: Maintenance Preserves Gas", which underscores the importance of regular vehicle maintenance when it comes to maximizing any vehicle's fuel economy.
Premier Subaru is also sharing some helpful tips on ways to improve fuel economy, which can be used by any driver, for any vehicle:
* Maintain proper tire pressure
* Replace air filter when dirty
* Use cruise control whenever possible
* Remove excess weight inside vehicle
* Change engine oil and filter when dirty
* Drive sensibly
* Tighten the gas cap
* Avoid excess vehicle idling
"Whatever vehicle you drive, these simple tips will help maximize your fuel economy and save money at the pump, which is especially important now that we're seeing a noticeable increase in gas prices" notes Robert J. Alvine, President of Premier Subaru. "Any beyond fuel savings, they'll pay off in other ways, too - you'll increase your vehicle's reliability, you'll reduce the likelihood of costly repairs, and you'll enjoy higher trade-in or resale value down the road".
During National Car Care Month, Premier Subaru will perform a thorough multi-point diagnostic checkup of all major operating systems, and owners will receive a detailed written report of the vehicle's condition. This service is done at no charge to Subaru owners and without obligation.
For additional information, please see the Premier Subaru website at www.premiersubaru.com.
Premier Subaru is also sharing some helpful tips on ways to improve fuel economy, which can be used by any driver, for any vehicle:
* Maintain proper tire pressure
* Replace air filter when dirty
* Use cruise control whenever possible
* Remove excess weight inside vehicle
* Change engine oil and filter when dirty
* Drive sensibly
* Tighten the gas cap
* Avoid excess vehicle idling
"Whatever vehicle you drive, these simple tips will help maximize your fuel economy and save money at the pump, which is especially important now that we're seeing a noticeable increase in gas prices" notes Robert J. Alvine, President of Premier Subaru. "Any beyond fuel savings, they'll pay off in other ways, too - you'll increase your vehicle's reliability, you'll reduce the likelihood of costly repairs, and you'll enjoy higher trade-in or resale value down the road".
During National Car Care Month, Premier Subaru will perform a thorough multi-point diagnostic checkup of all major operating systems, and owners will receive a detailed written report of the vehicle's condition. This service is done at no charge to Subaru owners and without obligation.
For additional information, please see the Premier Subaru website at www.premiersubaru.com.
Saturday, March 5, 2011
Subaru Models Awarded Four "Top Picks" from Kiplinger's Personal Finance
We are proud to announce that, Kiplinger's Personal Finance recognized three Subaru vehicles for excellence in four areas:
Kiplinger's notes that the Forester - also recognized by the publication in 2009 as the "best new crossover" - boasts "agile handling, high resale values and loads of cargo space." The Forester, like all other Subaru models, is also a 2011 IIHS Top Safety Pick.
2011 is the second year the the Outback was awarded "best in class". In addition to "stylish design, strong resale values and heaps of utility", the publication calls the 2.5 liter four-cylinder engine "powerful without pushing down fuel economy".
Kiplinger's also explains that the "turbocharged version of the Impreza boosts the three year resale value from the base models 51% to 55% - and bumps up horsepower by 95 horses to 265 horses. That's a feat a few in this category can achieve with only four cylinders."
Premier Subaru encourages you to see the entire line of the award winning Subaru models at it's dealership located at 150 North Main Street, Route 1 (I-95, exit 54) in Branford, Connecticut. The company's dealership is located within 12 minutes of Milford, Connecticut and Wallingford, Connecticut. In addition, the company is convenienly located proximate to New Haven, Bridgeport and other major metropolitan areas in Connecticut. You can see more about the company at http://www.premiersubaru.com/. Or, text the word PREMIER to 50123 for information delivered to your SmartPhone.
- The Forester 2.5XT Premium AWD was designated "best in class" for small crossovers
- The Outback 2.5 Limited won "best in class" and "best resale" in the wagons category
- The Impreza WRX AWD four door was named "best resale" in the $25,000 to $30,000 category.
Kiplinger's notes that the Forester - also recognized by the publication in 2009 as the "best new crossover" - boasts "agile handling, high resale values and loads of cargo space." The Forester, like all other Subaru models, is also a 2011 IIHS Top Safety Pick.
2011 is the second year the the Outback was awarded "best in class". In addition to "stylish design, strong resale values and heaps of utility", the publication calls the 2.5 liter four-cylinder engine "powerful without pushing down fuel economy".
Kiplinger's also explains that the "turbocharged version of the Impreza boosts the three year resale value from the base models 51% to 55% - and bumps up horsepower by 95 horses to 265 horses. That's a feat a few in this category can achieve with only four cylinders."
Premier Subaru encourages you to see the entire line of the award winning Subaru models at it's dealership located at 150 North Main Street, Route 1 (I-95, exit 54) in Branford, Connecticut. The company's dealership is located within 12 minutes of Milford, Connecticut and Wallingford, Connecticut. In addition, the company is convenienly located proximate to New Haven, Bridgeport and other major metropolitan areas in Connecticut. You can see more about the company at http://www.premiersubaru.com/. Or, text the word PREMIER to 50123 for information delivered to your SmartPhone.
Monday, January 3, 2011
Premier Subaru Customers Responsible For More Than $25,000 In Donations During The Subaru Of America "Share The Love" Campaign
Branford, Connecticut - January 3, 2011 - Premier Subaru, in Branford, Connecticut, is proud to announce that it's customers have been responsible for more than $25,000 in donations during the Subaru of America "Share the Love" Campaign which ran from November 20, 2010 to January 3, 2011.
The Subaru of America "Share the Love" Campaign allowed Subaru new vehicle customers to select from five charities to receive a $250 donation from Subaru of America, following the vehicle purchase or lease.
Over the last two years the program had donated nearly $10 milion to its partner organizations. Once counted, the 2011 contributions are expected to bring that total up to $15 million. The five charities that participated in the program this year are: The American Society for the Prevention of Cruelty to Animals (ASPCA), Big Brothers Big Sisters, Habitat for Humanity, Meals on Wheels Association of America, and Ocean Conservancy.
Based on research that shows Subaru buyers have a strong affinity toward charitable donations to worthy causes, the campaign has been developed by the company's brand agency, Carmichael Lynch, to allign that affinity to their vehicle purchase.
"We wanted to create a program that not only stands out from the crowd, but is also relevant to our customer's value systems - they of giving back to the community" said Robert J. Alvine from Premier Subaru in Branford, Connecticut. "As you can see by the activity in our showrooms over the last 40 days, we also reflect our customer's values in doing the right thing".
In addition to the contributions through the Subaru of America program, Premier Subaru also supported the Toys for Tots program, the Thanksgiving Food Basket Initiative undertaken by Christian Community Action and donated toys to the Ronald McDonald House in New Haven, Connecticut.
The Subaru of America "Share the Love" Campaign allowed Subaru new vehicle customers to select from five charities to receive a $250 donation from Subaru of America, following the vehicle purchase or lease.
Over the last two years the program had donated nearly $10 milion to its partner organizations. Once counted, the 2011 contributions are expected to bring that total up to $15 million. The five charities that participated in the program this year are: The American Society for the Prevention of Cruelty to Animals (ASPCA), Big Brothers Big Sisters, Habitat for Humanity, Meals on Wheels Association of America, and Ocean Conservancy.
Based on research that shows Subaru buyers have a strong affinity toward charitable donations to worthy causes, the campaign has been developed by the company's brand agency, Carmichael Lynch, to allign that affinity to their vehicle purchase.
"We wanted to create a program that not only stands out from the crowd, but is also relevant to our customer's value systems - they of giving back to the community" said Robert J. Alvine from Premier Subaru in Branford, Connecticut. "As you can see by the activity in our showrooms over the last 40 days, we also reflect our customer's values in doing the right thing".
In addition to the contributions through the Subaru of America program, Premier Subaru also supported the Toys for Tots program, the Thanksgiving Food Basket Initiative undertaken by Christian Community Action and donated toys to the Ronald McDonald House in New Haven, Connecticut.
Monday, December 6, 2010
Automotive Lease Guide Ranks Subaru #1!
The following is "as reported" in Automotive News!
Subaru has risen to the top of two rankings that predict future residual values!
ALG, formerly the Automotive Lease Guide, predicts 2011 Subaru cars and trucks will hold an average of 53.2% of their sticker price after 36 months, the highest score of any brand. Forcasting out to 60 months, Kelley Blue Book predicts Subaru vehicles will retain 39.0% of their value, the highest score for any brand with at least four nameplates!
Kelley Blue Book cited Subaru for successfully aligning production with demand, keeping lease levels low and producing high-quality, well designed vehicles.
Subaru has risen to the top of two rankings that predict future residual values!
ALG, formerly the Automotive Lease Guide, predicts 2011 Subaru cars and trucks will hold an average of 53.2% of their sticker price after 36 months, the highest score of any brand. Forcasting out to 60 months, Kelley Blue Book predicts Subaru vehicles will retain 39.0% of their value, the highest score for any brand with at least four nameplates!
Kelley Blue Book cited Subaru for successfully aligning production with demand, keeping lease levels low and producing high-quality, well designed vehicles.
Friday, November 19, 2010
Subaru Debuts Impreza Design Concept at Los Angeles Auto Show
Subaru of America, Inc. today unveiled the Impreza Design Concept, which previews the carmaker's new "Confidence in Motion" design and brand strategy. The Impreza Design Concept will remain on display throughout the show, which runs November 19-28 at the Los Angeles Convention Center. The Impreza has been Subaru's global compact car since 1992
Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty and lively "four-door coupe" style. The Impreza Concept combines environmental compatibility and comfortable ride of the Impreza with the trusted performance that Subaru's Symmetrical All Wheel Drive provides. The designers blended two ideas – "dynamic flow and confident stance" – to showcase Subaru's engineering core values of dynamic performance, safety, driving enjoyment and quality. The Impreza Design Concept features a roomy four-passenger interior.
From the front, the Impreza Design Concept is clearly recognizable as a Subaru, with a hexagonal grille with spread wings in the center and hawk eye-style headlights. At the same time, the front view previews a new direction for the brand's design, with the hood, grille and headlights designed to project three-dimensional character.
Fin-shaped fog lamps, which follow the wing motif, emphasize a fresh expression of Subaru identity. The car's low-and-wide stance is meant to convey reliability, security, and safety. The design of the prominent wheel arches echo that message while also emphasizing the vehicle's All-Wheel Drive technology. The new-generation Legacy debuted this design feature.
In profile, the Impreza Design Concept shows a sleek, continuous line from the A-pillar, along the roof and through the C-pillar. The design yields both a roomy cabin and excellent aerodynamic performance. Subaru designers applied simple and clean lines and surfaces rather than complicated forms. This produces a contrast with the powerful fender design and results in a lean side view, accented by satin silver window frames. The wedge-shaped side rear-view cameras sit along the sharp line of the A-pillar.
At the rear, the hexagonal theme repeats with a garnish that radiates outward from the center. The rear lights also follow a sharp-edged theme, and are stretched into the body sides to join the character line along the car's flanks. The taillamp design features a unique layering and gradation to create the impression of depth.
The front and rear bumper corners, shaped in the wind tunnel, contribute to the car's overall aerodynamic efficiency. Diffusers on the underside of the rear bumper and the rear deck emphasize sportiness and also do their part for aerodynamics, contributing to vehicle fuel efficiency. The Sky Silver exterior color underscores the Impreza Design Concept's stylish and dynamic silhouette, and suggests a silver tone to be used on the next generation of Subaru vehicles. The high-luster silver aluminum wheels, with their five-twin-spoke design, convey vehicle lightness and agility. Carbon fins garnish the spokes, aiding brake cooling.
"Dynamic, Enticing, Secure" Interior
For the Impreza Design Concept's interior, the designers followed a theme of "Dynamic, Enticing, Secure." The smooth integration of the instrument panel with the door trim and armrests suggests sporty yet comfortable driving. The roomy platinum-leather four-seat layout envelops occupants. Dark blue piping and double stitching accent the leather. A "layered" approach to color, with the upper part light platinum and the lower part a shade darker, gives the interior a feeling of spaciousness and sophistication.
A large display in the center dash combines functions for navigation, vehicle information and audio. The touch panel technology provides ease of use, seamlessly melding information and entertainment features.
The platinum leather-wrapped steering wheel features D-shaped spokes set off by piano-black center sections. The wheel innovatively incorporates its own touch panels, giving the driver easy access to various vehicle functions.
New Safety and Performance
Subaru's own advanced driving-assist EyeSight system is installed along the front edge of the roof. The images the camera takes can be viewed on a monitor in the center of the gauge cluster, positioned for easy visibility. EyeSight is also networked with the latest in collision-prevention technology, underscoring the safety that customers expect from Subaru.
The combination of the 2.0-liter naturally aspirated Boxer engine with a Lineartronic™ Continuously Variable Transmission (CVT) represents Subaru's next-generation powertrain. A 2.5-liter version of this engine powers the 2011 Forester
Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty and lively "four-door coupe" style. The Impreza Concept combines environmental compatibility and comfortable ride of the Impreza with the trusted performance that Subaru's Symmetrical All Wheel Drive provides. The designers blended two ideas – "dynamic flow and confident stance" – to showcase Subaru's engineering core values of dynamic performance, safety, driving enjoyment and quality. The Impreza Design Concept features a roomy four-passenger interior.
From the front, the Impreza Design Concept is clearly recognizable as a Subaru, with a hexagonal grille with spread wings in the center and hawk eye-style headlights. At the same time, the front view previews a new direction for the brand's design, with the hood, grille and headlights designed to project three-dimensional character.
Fin-shaped fog lamps, which follow the wing motif, emphasize a fresh expression of Subaru identity. The car's low-and-wide stance is meant to convey reliability, security, and safety. The design of the prominent wheel arches echo that message while also emphasizing the vehicle's All-Wheel Drive technology. The new-generation Legacy debuted this design feature.
In profile, the Impreza Design Concept shows a sleek, continuous line from the A-pillar, along the roof and through the C-pillar. The design yields both a roomy cabin and excellent aerodynamic performance. Subaru designers applied simple and clean lines and surfaces rather than complicated forms. This produces a contrast with the powerful fender design and results in a lean side view, accented by satin silver window frames. The wedge-shaped side rear-view cameras sit along the sharp line of the A-pillar.
At the rear, the hexagonal theme repeats with a garnish that radiates outward from the center. The rear lights also follow a sharp-edged theme, and are stretched into the body sides to join the character line along the car's flanks. The taillamp design features a unique layering and gradation to create the impression of depth.
The front and rear bumper corners, shaped in the wind tunnel, contribute to the car's overall aerodynamic efficiency. Diffusers on the underside of the rear bumper and the rear deck emphasize sportiness and also do their part for aerodynamics, contributing to vehicle fuel efficiency. The Sky Silver exterior color underscores the Impreza Design Concept's stylish and dynamic silhouette, and suggests a silver tone to be used on the next generation of Subaru vehicles. The high-luster silver aluminum wheels, with their five-twin-spoke design, convey vehicle lightness and agility. Carbon fins garnish the spokes, aiding brake cooling.
"Dynamic, Enticing, Secure" Interior
For the Impreza Design Concept's interior, the designers followed a theme of "Dynamic, Enticing, Secure." The smooth integration of the instrument panel with the door trim and armrests suggests sporty yet comfortable driving. The roomy platinum-leather four-seat layout envelops occupants. Dark blue piping and double stitching accent the leather. A "layered" approach to color, with the upper part light platinum and the lower part a shade darker, gives the interior a feeling of spaciousness and sophistication.
A large display in the center dash combines functions for navigation, vehicle information and audio. The touch panel technology provides ease of use, seamlessly melding information and entertainment features.
The platinum leather-wrapped steering wheel features D-shaped spokes set off by piano-black center sections. The wheel innovatively incorporates its own touch panels, giving the driver easy access to various vehicle functions.
New Safety and Performance
Subaru's own advanced driving-assist EyeSight system is installed along the front edge of the roof. The images the camera takes can be viewed on a monitor in the center of the gauge cluster, positioned for easy visibility. EyeSight is also networked with the latest in collision-prevention technology, underscoring the safety that customers expect from Subaru.
The combination of the 2.0-liter naturally aspirated Boxer engine with a Lineartronic™ Continuously Variable Transmission (CVT) represents Subaru's next-generation powertrain. A 2.5-liter version of this engine powers the 2011 Forester
Tuesday, November 2, 2010
Subaru adopts new brand slogan: "Confidence In Motion"
Subaru of America, the only brand to boost U.S. sales for the past three years, has a new global brand slogan: "Confidence in Motion".
The brand will begin using the slogan after it shows a concept vehicle at this month's Los Angeles Auto Show that embodies the theme, Ikuo Mori, President of Fuji Heavy Industries, Ltd., said today.
"Confidence in Motion" reflects the company's focus on engineering and safety as well as its commitment to innovating to match changing customer demands, said Fuji Heavy Industries, which makes Subaru vehicles.
The brand will begin using the slogan after it shows a concept vehicle at this month's Los Angeles Auto Show that embodies the theme, Ikuo Mori, President of Fuji Heavy Industries, Ltd., said today.
"Confidence in Motion" reflects the company's focus on engineering and safety as well as its commitment to innovating to match changing customer demands, said Fuji Heavy Industries, which makes Subaru vehicles.
Thursday, September 30, 2010
Subaru of Indiana Automotive To Add 100 More Production Workers
SUBARU BUCKS THE TREND...AGAIN! THIS TIME, BEING ONE OF THE ONLY AUTOMAKERS TO HIRE PRODUCTION WORKERS!
Over the next six months, Subaru of Indiana Automotive Inc. in Lafayette will add 100 full-time production positions to its work force of nearly 3,300.A sharp rise in demand for two redesigned SIA-built models -- the Outback and Legacy -- are being credited with creating increased work and the need for more production associates.On a year-to-date basis, sales of the Outback have increased 96 percent, while sales of the Legacy are up 36 percent. The new models were introduced in June 2009. "Our hardworking and dedicated work force has stepped up to the challenge of increasing production while maintaining our high quality, safety and environmental standards," said Tom Easterday, SIA executive vice president. "We are excited to be adding 100 full-time associates during this time of uncertainty in the economy."
The new employees will be hired from the ranks of SIA's temporary work force employed by CTI Personnel.
Over the past 15 months, the Lafayette manufacturer has increased its variable work force by more than 380, while scheduling daily and weekend overtime. In addition, five line-speed increases have been implemented.
Total SIA production for 2010 is projected to exceed 250,000 vehicles. That represents a 30 percent increase over 2009 and also results in higher production volumes for the company's suppliers, who are located primarily in Indiana and surrounding states.
Premier Subaru also continues on it's hiring upswing. We are proud to have added more than 10 full time positions during the course of this recession. Currently, we need even more employees with available positions in automotive sales and automotive service.
Over the next six months, Subaru of Indiana Automotive Inc. in Lafayette will add 100 full-time production positions to its work force of nearly 3,300.A sharp rise in demand for two redesigned SIA-built models -- the Outback and Legacy -- are being credited with creating increased work and the need for more production associates.On a year-to-date basis, sales of the Outback have increased 96 percent, while sales of the Legacy are up 36 percent. The new models were introduced in June 2009. "Our hardworking and dedicated work force has stepped up to the challenge of increasing production while maintaining our high quality, safety and environmental standards," said Tom Easterday, SIA executive vice president. "We are excited to be adding 100 full-time associates during this time of uncertainty in the economy."
The new employees will be hired from the ranks of SIA's temporary work force employed by CTI Personnel.
Over the past 15 months, the Lafayette manufacturer has increased its variable work force by more than 380, while scheduling daily and weekend overtime. In addition, five line-speed increases have been implemented.
Total SIA production for 2010 is projected to exceed 250,000 vehicles. That represents a 30 percent increase over 2009 and also results in higher production volumes for the company's suppliers, who are located primarily in Indiana and surrounding states.
Premier Subaru also continues on it's hiring upswing. We are proud to have added more than 10 full time positions during the course of this recession. Currently, we need even more employees with available positions in automotive sales and automotive service.
Saturday, August 14, 2010
Driving Safety: Subaru Highlights the Moment When 'That Moment' Arrives
Driving Safety: Subaru Highlights the Moment When 'That Moment' Arrives
-- New Ad Talks to Parents' Worries When Children Get Their First Driver's License--
-- Real Life Father and Daughters Play Out Critical Moment When Teen First Takes the Wheel --
CHERRY HILL, N.J., Aug. 14 /PRNewswire/ -- Subaru of America, Inc.'s new television ad titled, "Baby Driver," is tugging at the heartstrings of parents around the country. The spot speaks to the fears parents have for their first-time driver children and features a father handing over the car keys to his daughter as she sets off to drive alone for the first time. In a neat twist of life imitating art, the two girls in the ad are real-life sisters and the "dad" is the real-life father to both girls.
Baby Driver – the story:
The new television spot begins with a little girl aged six, sitting in the driver's seat of a Subaru Legacy with her father speaking to her through the passenger side window. She smiles patiently as her father gives her the "safety talk." As he hands her the keys, we realize that all along its been a 16-year-old waiting for her first ride alone whose Dad still sees her as his "little girl."
"Most parents dread that moment when their children first take the wheel alone. It's momentous," said Kevin Mayer, director of marketing communications, Subaru of America, Inc. "We talked about this with our agency, Carmichael Lynch and we loved the idea of building a story around that moment through the eyes of the father. The fact that 'he bought his Subaru, because he knew this day was coming' further highlights the reasons that people buy Subarus – our top safety and reliability ratings. We also know that many of our owners 'pass down' their Subarus to their children since they are so highly rated and we wanted to show that too."
Andy Lyons, who plays the concerned father is actually experiencing this moment in his own life. "As father to both the girls, portraying those complex emotions on-screen was not a stretch for me. Having my first daughter, Lanna reach driving age and knowing that my second, Georgie, will be there all too soon, I understand the anxiety of handing over the keys for the first time."
The spot also outlines the inherent safety of Subaru vehicles and in looking to authentically portray that "hand-over moment" the company felt fortunate in finding the Lyons family. "When we found this family we threw out the script," added Mayer. "We simply asked the dad, what would you tell your daughter before she pulled away? The dad took it from there and he was perfect."
The Subaru commercial comes at a time when Teen and Distracted driving issues are making headlines.
National Teen Driving statistics at rmiia.org show that:
Motor vehicle crashes are the leading cause of death among 15- to 20-year-olds.
16-year-olds have higher crash rates than drivers of any other age.
16-year-olds are three times more likely to die in a motor vehicle crash than the average of all drivers.
Drivers ages 15-20 accounted for 12-percent of all drivers involved in fatal crashes in 2008 and 14-percent of all drivers involved in police-reported crashes.
According to the Insurance Institute for Highway Safety (IIHS), teenage drivers have the highest crash risk per mile traveled, compared with drivers in other age groups. The problem is at its worst among 16 year-olds, whose driving experience is the limited and whose immaturity often results in risk-taking.
"Making the right vehicle choice for teens with both active and passive safety features can be critical in increasing their safety while on the road," states Mayer. "That 'Moment' is a real worry to many parents and we hope that our spot gets people to think about what to look for when shopping for vehicles for teen drivers."
As well as being durable, dependable and fun-to-drive, Subaru vehicles are consistently named Top Safety Picks by IIHS. The company's focus on All-Wheel Drive technology is another strong safety feature that helps improve driver control.
"When it comes to safe vehicles, Subaru is at the top of the list and that's why we use their vehicles," said Meg Kramer, founder of StreetSafe Driving Academy. "We need training vehicles that have All-Wheel Drive technology, are safe, reliable and fuel efficient. Subaru fits every one of our criteria."
The spot can be seen at www.youtube.com/Subaru and was produced for Subaru of America Inc. by its AOR, Carmichael Lynch located in Minneapolis, Minn.
-- New Ad Talks to Parents' Worries When Children Get Their First Driver's License--
-- Real Life Father and Daughters Play Out Critical Moment When Teen First Takes the Wheel --
CHERRY HILL, N.J., Aug. 14 /PRNewswire/ -- Subaru of America, Inc.'s new television ad titled, "Baby Driver," is tugging at the heartstrings of parents around the country. The spot speaks to the fears parents have for their first-time driver children and features a father handing over the car keys to his daughter as she sets off to drive alone for the first time. In a neat twist of life imitating art, the two girls in the ad are real-life sisters and the "dad" is the real-life father to both girls.
Baby Driver – the story:
The new television spot begins with a little girl aged six, sitting in the driver's seat of a Subaru Legacy with her father speaking to her through the passenger side window. She smiles patiently as her father gives her the "safety talk." As he hands her the keys, we realize that all along its been a 16-year-old waiting for her first ride alone whose Dad still sees her as his "little girl."
"Most parents dread that moment when their children first take the wheel alone. It's momentous," said Kevin Mayer, director of marketing communications, Subaru of America, Inc. "We talked about this with our agency, Carmichael Lynch and we loved the idea of building a story around that moment through the eyes of the father. The fact that 'he bought his Subaru, because he knew this day was coming' further highlights the reasons that people buy Subarus – our top safety and reliability ratings. We also know that many of our owners 'pass down' their Subarus to their children since they are so highly rated and we wanted to show that too."
Andy Lyons, who plays the concerned father is actually experiencing this moment in his own life. "As father to both the girls, portraying those complex emotions on-screen was not a stretch for me. Having my first daughter, Lanna reach driving age and knowing that my second, Georgie, will be there all too soon, I understand the anxiety of handing over the keys for the first time."
The spot also outlines the inherent safety of Subaru vehicles and in looking to authentically portray that "hand-over moment" the company felt fortunate in finding the Lyons family. "When we found this family we threw out the script," added Mayer. "We simply asked the dad, what would you tell your daughter before she pulled away? The dad took it from there and he was perfect."
The Subaru commercial comes at a time when Teen and Distracted driving issues are making headlines.
National Teen Driving statistics at rmiia.org show that:
Motor vehicle crashes are the leading cause of death among 15- to 20-year-olds.
16-year-olds have higher crash rates than drivers of any other age.
16-year-olds are three times more likely to die in a motor vehicle crash than the average of all drivers.
Drivers ages 15-20 accounted for 12-percent of all drivers involved in fatal crashes in 2008 and 14-percent of all drivers involved in police-reported crashes.
According to the Insurance Institute for Highway Safety (IIHS), teenage drivers have the highest crash risk per mile traveled, compared with drivers in other age groups. The problem is at its worst among 16 year-olds, whose driving experience is the limited and whose immaturity often results in risk-taking.
"Making the right vehicle choice for teens with both active and passive safety features can be critical in increasing their safety while on the road," states Mayer. "That 'Moment' is a real worry to many parents and we hope that our spot gets people to think about what to look for when shopping for vehicles for teen drivers."
As well as being durable, dependable and fun-to-drive, Subaru vehicles are consistently named Top Safety Picks by IIHS. The company's focus on All-Wheel Drive technology is another strong safety feature that helps improve driver control.
"When it comes to safe vehicles, Subaru is at the top of the list and that's why we use their vehicles," said Meg Kramer, founder of StreetSafe Driving Academy. "We need training vehicles that have All-Wheel Drive technology, are safe, reliable and fuel efficient. Subaru fits every one of our criteria."
The spot can be seen at www.youtube.com/Subaru and was produced for Subaru of America Inc. by its AOR, Carmichael Lynch located in Minneapolis, Minn.
Saturday, July 17, 2010
Subaru Announces Mobile Wi-Fi Access Available for 2011 Outback®
All of us at Premier Subaru are proud to announce the introducton of a mobile Wi-Fi Access system for the 2011 Subaru Outback. Wow! Now, your friends riding along with you can use their SmartPhone, IPad or Laptop to keep up with work, or, their Facebook account! How awesome is that? Perfect for families travelling on vacation, or, for busy business people!
The new Subaru Mobile Internet system creates a Wi-Fi hotspot inside the Outback giving internet access to 10 or more users for up to 150 feet around the vehicle. The Subaru Outback redefined the SUV, and offering Wi-Fi connectivity further expands this versatile vehicle's capability. Operating on the 3G network and working with all Wi-Fi enabled devices, Subaru Mobile Internet provides users a safe, fully encrypted connection with download speeds averaging 400kbps-1.2mbps. This uninterrupted Wi-Fi capability is designed for passenger access while the Outback is in motion. Subaru Mobile Internet easily allows users to check email, surf the web or listen to Internet radio and even stream video and post to social networking sites. Outback passengers can check weather and traffic, download hiking trails, and even reserve a campsite while they're on the road. Multiple passengers can simultaneously use the Wi-Fi connection for their separate devices, including Wi-Fi capable laptop computers, netbooks, smart phones, game controllers, plus the new iPad® and iPod® Touch models.
Subaru Mobile Internet technology is provided by Autonet Mobile, the world's first in-car Internet service provider. The Wi-Fi service can be added as a port or dealer-installed accessory to any 2011 Subaru Outback for an MSRP of $499, plus a $35 activation fee. A one-year subscription at $29 per month is required, and Subaru is including the first three months of service for free. Comprehensive user support is included through joint Subaru and Autonet Mobile customer service resources. Subaru Mobile Internet is a Genuine Subaru Accessory and is covered under the Subaru of America warranty.
Starting at an MSRP of $22,995, the 2011 Subaru Outback is offered in a wide range of four- and six-cylinder models. The Outback is smart-sized compared to other two-row crossover vehicles, featuring a mid-size interior in an easy-to-maneuver and off-road capable wagon body. Equipped with the Lineartronic™ CVT (continuously variable transmission), the 2011 Outback is rated at 29 MPG in highway driving.
The new Subaru Mobile Internet system creates a Wi-Fi hotspot inside the Outback giving internet access to 10 or more users for up to 150 feet around the vehicle. The Subaru Outback redefined the SUV, and offering Wi-Fi connectivity further expands this versatile vehicle's capability. Operating on the 3G network and working with all Wi-Fi enabled devices, Subaru Mobile Internet provides users a safe, fully encrypted connection with download speeds averaging 400kbps-1.2mbps. This uninterrupted Wi-Fi capability is designed for passenger access while the Outback is in motion. Subaru Mobile Internet easily allows users to check email, surf the web or listen to Internet radio and even stream video and post to social networking sites. Outback passengers can check weather and traffic, download hiking trails, and even reserve a campsite while they're on the road. Multiple passengers can simultaneously use the Wi-Fi connection for their separate devices, including Wi-Fi capable laptop computers, netbooks, smart phones, game controllers, plus the new iPad® and iPod® Touch models.
Subaru Mobile Internet technology is provided by Autonet Mobile, the world's first in-car Internet service provider. The Wi-Fi service can be added as a port or dealer-installed accessory to any 2011 Subaru Outback for an MSRP of $499, plus a $35 activation fee. A one-year subscription at $29 per month is required, and Subaru is including the first three months of service for free. Comprehensive user support is included through joint Subaru and Autonet Mobile customer service resources. Subaru Mobile Internet is a Genuine Subaru Accessory and is covered under the Subaru of America warranty.
Starting at an MSRP of $22,995, the 2011 Subaru Outback is offered in a wide range of four- and six-cylinder models. The Outback is smart-sized compared to other two-row crossover vehicles, featuring a mid-size interior in an easy-to-maneuver and off-road capable wagon body. Equipped with the Lineartronic™ CVT (continuously variable transmission), the 2011 Outback is rated at 29 MPG in highway driving.
Saturday, June 19, 2010
Subaru Announces Pricing for 2011MY Impreza Model
News Release Issued: June 18, 2010 9:00 AM EDT
Subaru Announces Pricing for 2011MY Impreza Model
- Starting price held for 2011MY -
CHERRY HILL, N.J., June 18 /PRNewswire/ -- Subaru of America, Inc. today announced pricing for the 2011MY Subaru Impreza (non-turbo) models. Pricing for the 2.5i, 2.5i Premium and Impreza Outback Sport are held to 2010 model year levels.
Subaru of America continues to enjoy record sales after its best-ever sales year in 2009, with sales up 40 percent year-to-date. The Subaru Impreza is also showing a sales increase year-to-date due to its unique blend of fun-to-drive performance, safety and functionality with Subaru Symmetrical All-Wheel Drive technology. The Impreza has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for three consecutive years, making it an unmatched value in the compact vehicle segment. The 2011 Subaru Impreza is scheduled to arrive at dealerships in July.Subaru Impreza 2.5i
The well-equipped Impreza 2.5i maintains an aggressive starting price of $17,495, with the 5-door available starting at $17,995. All naturally-aspirated Imprezas come with Subaru's 2.5-liter SOHC horizontally-opposed boxer engine with i-Active Valve Lift System. This engine puts out an impressive 170 hp @ 6,000 rpm.
All Impreza models feature the active safety of Subaru Symmetrical All-Wheel Drive, Vehicle Dynamics Control and Brake Assist as standard equipment. Two new colors for the 2011MY, Marine Blue Pearl and Sky Blue Metallic, expand the color selection, while Newport Blue is phased out.
Subaru Impreza 2.5i Premium
The Impreza 2.5i Premium maintains its starting price of $18,495 -- the 5-door is $18,995. The 2.5i Premium trim level adds alloy wheels, a leather wrapped shifter and steering wheel and audio control switches on the steering wheel.
The audio system for the 2.5i Premium and Outback Sport models is upgraded for the '11MY and now includes standard Bluetooth Audio Streaming, Bluetooth Hands-Free Connectivity, standard USB port with iPod control capability, a single-disc CD Player with MP3/WWA capability and six upgraded speakers.
The Special Edition Package on the Impreza 2.5i Premium is renamed the Power Moonroof Value Package for the '11MY and still includes the All-Weather Package, fog lights and power moonroof for just $500, a retail value of $1,850 resulting in a generous $1,350 discount.
Subaru Impreza Outback Sport
The Outback Sport maintains its attractive starting price of $19,995 and includes items such as standard 17-inch alloy wheels, raised suspension, fog lights, All-Weather Package and a cargo tray among its many upgraded features.
New for the 2011MY, Camellia Red Pearl and Sage Green Metallic will be offered as monotone exterior colors on the Outback Sport. Obsidian Black two-tone, Marine Blue two-tone and Steel Silver two-tone complete the Outback Sport color line up.
Destination and Delivery charges for the 2011MY are $725 (Alaska D&D is $875).
Friday, May 21, 2010
Business Week Recognizes Subaru's Share The Love Strategy
The following article is from Business Week, about Subaru of America's Share The Love Strategy!
At Subaru, Sharing the Love Is a Market Strategy
The quirky car brand barreled through the recession
By Jeff Green and Alan Ohnsman
While much of the U.S. auto business is just beginning to emerge from retrenchment mode, sales at Subaru of Glendale are climbing every month—and owner Sam Ershadi is even considering expanding his California dealership. "Our customers were not affected by the recession," he says. "They have a better financial situation."
By courting financially solid buyers with a taste for the quirky, tiny Subaru of America sped through 2009, logging record sales and market share along the way. Last year Subaru became the 11th most popular U.S. auto brand, up from No. 19 just a year earlier. Record sales in cities like Los Angeles, Atlanta, Dallas, and Orlando helped make Subaru the fastest-growing mass-market car brand in the U.S. for the last two years. It's the growth leader again so far in 2010—up 41 percent through April. For the first time, its unit sales exceed those of such better-known brands as BMW, Lexus, Mazda, and Volkswagen.
Subaru, the auto unit of Japan's Fuji Heavy Industries, has long been popular with a core of professorial drivers in tweed in the Northeast and flannel-clad outdoor enthusiasts in the Northwest. Lately, however, the carmaker has been aggressively moving beyond the snowy, soggy, and mountainous regions that are its stronghold. "People have been finding out about them outside of New England," says Rebecca Lindland, an analyst at IHS Global Insight in Lexington, Mass. "They are quietly successful, and their buyers appreciate that. They haven't abandoned their core."
Customer Profile
Subaru's secret is that it understands the customers who drive its cars and has gotten smarter and more aggressive about reaching out to new ones who would feel at home as part of that clan. The company has the type of customer base that's particularly attractive to carmakers. The average household income of a Subaru owner is $88,000, the same as Honda Motor (HMC) and $10,000 more than Toyota (TM), says Alexander Edwards, president of market researcher Strategic Vision. Plus, Subaru buyers are three years younger than the industry average and a quarter more likely to have a college degree.
They are a thrifty lot, traditionally buying less car than they can afford. Some 36 percent pay cash. Subaru has played to that frugal bent by cutting roughly $1,200 from the $26,342 average price of its cars in 2007. Those cuts haven't killed profit margins because the lower prices allowed Subaru to reduce sales incentives and rebates on its cars substantially. Currently, the company gives about $1,333 per vehicle in incentives—the lowest level of any major car brand, says Thomas Doll, chief operating officer. That's almost half the $2,310 in incentives Toyota currently gives its buyers.
Much of the automaker's marketing focuses on cementing its connection to customers. Subaru's research shows them to be an eco-friendly bunch who value the freedom to go where they want, when they want. Unlike luxury car buyers, Subaruers are "customers who are not buying things, but experiences," says Chief Marketing Officer Tim Mahoney. That meshes nicely with Subaru's all-four-wheel-drive lineup, showcased by TV ads that star one of its cars caked with road grit, being applauded by admiring spectators on a suburban Main Street. The tagline: love. "In their marketing they've been focusing on what creates love between the owner and the automobile," says Edwards. "The 'share the love' campaign has been effective. They play up fun, the adventure you can have in a Subaru."
"Poor Man's Audi"
Last year the company sold a record 216,652 cars in the U.S., including the Legacy sedan and the Forester and Outback sport-utility vehicles. It's upping production 40 percent this year at its Indiana plant, which also builds cars for Toyota, Fuji's largest shareholder. The plant is located in an official wildlife preserve with no waste sent to landfills, in keeping with Subaru's support for causes such as the American Canoe Assn. and the Leave No Trace Center for Outdoor Ethics.
Such brand-building moves help Subaru win new customers on the cheap. It spends about $154 million a year on U.S. advertising—$100 million less than the Volkswagen brand (which sells about the same number of vehicles in the U.S.), a fifth of what Hyundai spends, and a fraction of the $2.2 billion plunked down by General Motors, the industry spending leader, according to Kantar Media. "They're kind of the poor man's Audi," says James Bell, executive market analyst for Kelley Blue Book in Irvine, Calif.
To keep growing, Subaru would benefit from adding a compact-class car and hybrid to its U.S. line, says Bell. Subaru and Toyota have said they're working together to develop a small, sporty car that both will sell. Fuji Heavy President Ikuo Mori has said the company's first hybrid will arrive in 2012.
One thing won't change: Subaru's emphasis on the relatively upscale buyer who values freedom and frugality. Subaru managers think that's a market of up to 60 million buyers—far larger than the niches of academics, tree huggers, and gays and lesbians that it's long been associated with.
"They are basically adding people who are Subaru buyers in their hearts, but don't know it," says Edwards of Strategic Vision. By Subaru's math, with 2.4 million Subarus now on the road, that leaves 57.6 million customers to go.
The bottom line By maintaining the quirky persona of its brand and keeping prices low, Subaru has quietly, but aggressively, increased growth.
Green is a reporter for Bloomberg News . Ohnsman is a reporter for Bloomberg News .
At Subaru, Sharing the Love Is a Market Strategy
The quirky car brand barreled through the recession
By Jeff Green and Alan Ohnsman
While much of the U.S. auto business is just beginning to emerge from retrenchment mode, sales at Subaru of Glendale are climbing every month—and owner Sam Ershadi is even considering expanding his California dealership. "Our customers were not affected by the recession," he says. "They have a better financial situation."
By courting financially solid buyers with a taste for the quirky, tiny Subaru of America sped through 2009, logging record sales and market share along the way. Last year Subaru became the 11th most popular U.S. auto brand, up from No. 19 just a year earlier. Record sales in cities like Los Angeles, Atlanta, Dallas, and Orlando helped make Subaru the fastest-growing mass-market car brand in the U.S. for the last two years. It's the growth leader again so far in 2010—up 41 percent through April. For the first time, its unit sales exceed those of such better-known brands as BMW, Lexus, Mazda, and Volkswagen.
Subaru, the auto unit of Japan's Fuji Heavy Industries, has long been popular with a core of professorial drivers in tweed in the Northeast and flannel-clad outdoor enthusiasts in the Northwest. Lately, however, the carmaker has been aggressively moving beyond the snowy, soggy, and mountainous regions that are its stronghold. "People have been finding out about them outside of New England," says Rebecca Lindland, an analyst at IHS Global Insight in Lexington, Mass. "They are quietly successful, and their buyers appreciate that. They haven't abandoned their core."
Customer Profile
Subaru's secret is that it understands the customers who drive its cars and has gotten smarter and more aggressive about reaching out to new ones who would feel at home as part of that clan. The company has the type of customer base that's particularly attractive to carmakers. The average household income of a Subaru owner is $88,000, the same as Honda Motor (HMC) and $10,000 more than Toyota (TM), says Alexander Edwards, president of market researcher Strategic Vision. Plus, Subaru buyers are three years younger than the industry average and a quarter more likely to have a college degree.
They are a thrifty lot, traditionally buying less car than they can afford. Some 36 percent pay cash. Subaru has played to that frugal bent by cutting roughly $1,200 from the $26,342 average price of its cars in 2007. Those cuts haven't killed profit margins because the lower prices allowed Subaru to reduce sales incentives and rebates on its cars substantially. Currently, the company gives about $1,333 per vehicle in incentives—the lowest level of any major car brand, says Thomas Doll, chief operating officer. That's almost half the $2,310 in incentives Toyota currently gives its buyers.
Much of the automaker's marketing focuses on cementing its connection to customers. Subaru's research shows them to be an eco-friendly bunch who value the freedom to go where they want, when they want. Unlike luxury car buyers, Subaruers are "customers who are not buying things, but experiences," says Chief Marketing Officer Tim Mahoney. That meshes nicely with Subaru's all-four-wheel-drive lineup, showcased by TV ads that star one of its cars caked with road grit, being applauded by admiring spectators on a suburban Main Street. The tagline: love. "In their marketing they've been focusing on what creates love between the owner and the automobile," says Edwards. "The 'share the love' campaign has been effective. They play up fun, the adventure you can have in a Subaru."
"Poor Man's Audi"
Last year the company sold a record 216,652 cars in the U.S., including the Legacy sedan and the Forester and Outback sport-utility vehicles. It's upping production 40 percent this year at its Indiana plant, which also builds cars for Toyota, Fuji's largest shareholder. The plant is located in an official wildlife preserve with no waste sent to landfills, in keeping with Subaru's support for causes such as the American Canoe Assn. and the Leave No Trace Center for Outdoor Ethics.
Such brand-building moves help Subaru win new customers on the cheap. It spends about $154 million a year on U.S. advertising—$100 million less than the Volkswagen brand (which sells about the same number of vehicles in the U.S.), a fifth of what Hyundai spends, and a fraction of the $2.2 billion plunked down by General Motors, the industry spending leader, according to Kantar Media. "They're kind of the poor man's Audi," says James Bell, executive market analyst for Kelley Blue Book in Irvine, Calif.
To keep growing, Subaru would benefit from adding a compact-class car and hybrid to its U.S. line, says Bell. Subaru and Toyota have said they're working together to develop a small, sporty car that both will sell. Fuji Heavy President Ikuo Mori has said the company's first hybrid will arrive in 2012.
One thing won't change: Subaru's emphasis on the relatively upscale buyer who values freedom and frugality. Subaru managers think that's a market of up to 60 million buyers—far larger than the niches of academics, tree huggers, and gays and lesbians that it's long been associated with.
"They are basically adding people who are Subaru buyers in their hearts, but don't know it," says Edwards of Strategic Vision. By Subaru's math, with 2.4 million Subarus now on the road, that leaves 57.6 million customers to go.
The bottom line By maintaining the quirky persona of its brand and keeping prices low, Subaru has quietly, but aggressively, increased growth.
Green is a reporter for Bloomberg News . Ohnsman is a reporter for Bloomberg News .
Friday, May 14, 2010
Subaru Announces Pricing for 2011MY Legacy and Outback Models
-- Record-breaking Subaru Outback price increase held to $200 --
Subaru of America, Inc. today announced 2011MY pricing for its best-selling Legacy and Outback models. Launched in 2009, the Legacy® and Outback® have been key drivers in Subaru's record sales success with Legacy showing an 87% increase in year-to-date sales and Outback sales more than doubling with a 128% increase year-to-date.
For 2011MY, both models receive equipment enhancements including manual-folding exterior mirrors. Also, models equipped with harman/kardon audio (available on Premium models and standard on Limited models) now feature XM® Satellite Radio and a three-month trial subscription.
A new color, Caramel Bronze Pearl, replaces Harvest Gold Metallic on both models and is paired with an Ivory interior. Ruby Red Pearl, previously only available on the Legacy and Tribeca, is now available on the Outback and comes also with an Ivory interior.
As with all Subaru vehicles, Symmetrical All-Wheel-Drive is standard on both models, which helps driving performance by enhancing traction regardless of weather conditions.
2011 Subaru Legacy
Subaru maintains its focus on value, and for 2011MY, Legacy continues with a starting price of $19,995 for the 2.5i. The Legacy 2.5i Premium also remains unchanged at $20,995, and the starting price for the Legacy 3.6R holds at $24,995. Limited trim models are subject to a $300 price increase due to the inclusion of XM Satellite Radio. The Legacy 2.5i Limited is now $25,295 while the Legacy 3.6R Limited is $28,295.
For the 2011 model year, the Legacy 2.5GT sports sedan will be offered exclusively in Limited trim. It now includes a standard power moonroof as well as XM Satellite Radio, fog lights, new simulated carbon-fiber dashboard trim, silver contrast seat and armrest stitching, and aluminum pedals. It comes with a starting price of $31,395, an increase of only $405, which still keeps it priced well under most competitors' offerings.
2011 Subaru Outback
The Subaru Outback, Motor Trend's 2010 Sport/Utility of the Year, receives a modest $200 price increase with the Outback 2.5i now starting at $23,195 and the Outback 2.5i Premium priced at $24,495, still keeping the cost well under most mid-size crossover or wagon competitors.
A new feature for Outback models, a Rear Vision Camera, is added to Premium and Limited models - bundled with the Power Moonroof Package. The exclusive Rear Vision Camera includes an Auto-dim mirror with Homelink, compass display and a 3.3 inch hi-resolution display in the mirror. This convenience upgrade adds $450 to any Outback that features a Power Moonroof.
The Outback 2.5i Limited, with standard Lineartronic CVT, now starts at $28,495 while the six-cylinder Outback 3.6R is also competitively priced at $28,195. The Subaru Outback 3.6R Limited, which continues to be in high demand, now has a starting price of $31,495 and includes standard XM Satellite Radio.
Award-winning Products
The 2010 Subaru Legacy and Outback have recently received significant awards. Both vehicles were named 2010 Top Safety Picks by the Insurance Institute for Highway Safety (IIHS) and as 'Bests' in their class by Kiplinger's Annual Buyers Guide. The Legacy was also named one of the 'Best Family Cars of 2010' by both Parents magazine and Edmunds.com.
The destination and delivery charge is $725 for all 2011MY Legacy and Outback models in the contiguous 48 states. The MSRP of 2.5i PZEV (Partial Zero Emissions Vehicle) models remains $300 more than the federal specification model.
harman/kardon® is a registered trademark of Harman International Industries, Inc.
XM Satellite Radio® XM is a registered trademark of XM Satellite Radio, Inc.
Subaru of America, Inc. today announced 2011MY pricing for its best-selling Legacy and Outback models. Launched in 2009, the Legacy® and Outback® have been key drivers in Subaru's record sales success with Legacy showing an 87% increase in year-to-date sales and Outback sales more than doubling with a 128% increase year-to-date.
For 2011MY, both models receive equipment enhancements including manual-folding exterior mirrors. Also, models equipped with harman/kardon audio (available on Premium models and standard on Limited models) now feature XM® Satellite Radio and a three-month trial subscription.
A new color, Caramel Bronze Pearl, replaces Harvest Gold Metallic on both models and is paired with an Ivory interior. Ruby Red Pearl, previously only available on the Legacy and Tribeca, is now available on the Outback and comes also with an Ivory interior.
As with all Subaru vehicles, Symmetrical All-Wheel-Drive is standard on both models, which helps driving performance by enhancing traction regardless of weather conditions.
2011 Subaru Legacy
Subaru maintains its focus on value, and for 2011MY, Legacy continues with a starting price of $19,995 for the 2.5i. The Legacy 2.5i Premium also remains unchanged at $20,995, and the starting price for the Legacy 3.6R holds at $24,995. Limited trim models are subject to a $300 price increase due to the inclusion of XM Satellite Radio. The Legacy 2.5i Limited is now $25,295 while the Legacy 3.6R Limited is $28,295.
For the 2011 model year, the Legacy 2.5GT sports sedan will be offered exclusively in Limited trim. It now includes a standard power moonroof as well as XM Satellite Radio, fog lights, new simulated carbon-fiber dashboard trim, silver contrast seat and armrest stitching, and aluminum pedals. It comes with a starting price of $31,395, an increase of only $405, which still keeps it priced well under most competitors' offerings.
2011 Subaru Outback
The Subaru Outback, Motor Trend's 2010 Sport/Utility of the Year, receives a modest $200 price increase with the Outback 2.5i now starting at $23,195 and the Outback 2.5i Premium priced at $24,495, still keeping the cost well under most mid-size crossover or wagon competitors.
A new feature for Outback models, a Rear Vision Camera, is added to Premium and Limited models - bundled with the Power Moonroof Package. The exclusive Rear Vision Camera includes an Auto-dim mirror with Homelink, compass display and a 3.3 inch hi-resolution display in the mirror. This convenience upgrade adds $450 to any Outback that features a Power Moonroof.
The Outback 2.5i Limited, with standard Lineartronic CVT, now starts at $28,495 while the six-cylinder Outback 3.6R is also competitively priced at $28,195. The Subaru Outback 3.6R Limited, which continues to be in high demand, now has a starting price of $31,495 and includes standard XM Satellite Radio.
Award-winning Products
The 2010 Subaru Legacy and Outback have recently received significant awards. Both vehicles were named 2010 Top Safety Picks by the Insurance Institute for Highway Safety (IIHS) and as 'Bests' in their class by Kiplinger's Annual Buyers Guide. The Legacy was also named one of the 'Best Family Cars of 2010' by both Parents magazine and Edmunds.com.
The destination and delivery charge is $725 for all 2011MY Legacy and Outback models in the contiguous 48 states. The MSRP of 2.5i PZEV (Partial Zero Emissions Vehicle) models remains $300 more than the federal specification model.
harman/kardon® is a registered trademark of Harman International Industries, Inc.
XM Satellite Radio® XM is a registered trademark of XM Satellite Radio, Inc.
Saturday, May 8, 2010
Service and Parts Award Winners - 2009! Congratulations to Premier Subaru
Premier Subaru wins Subaru of America Awards for Service and Parts Department Excellence in 2009!
On Tuesday, May 2, 2010, Brian Giffen, District Fixed Operations Manager of Subaru of New England, came to Premier Subaru to present Premier Subaru's Service and Parts Departments with Summit Awards, representing Service and Parts Department Excellence for 2009.
Congratulations are in order for Dennis Cullen, the Premier Subaru Service Director, Gary Christiansen, Premier Subaru Service Consultant and David Harger, Premier Subaru Parts Director.
The Premier Subaru Service and Parts Teams are proud to assist you in any way.
Sales Up Again for Subaru of America!
On Tuesday, May 2, 2010, Subaru of America, Inc. announced that sales for April 2010 were up 48-percent over April 2009 with 23,198 units sold. Sales for the 2010 Subaru Outback were more than double the previous year with a 133-percent increase, while the 2010 Subaru Legacy posted a 50-percent increase over April 2009. This also marks the best-ever April for the company. The previous April record was established in 2008 with 16,771 units sold. Year-to-date sales increased 41-percent with 80,692 units sold versus 57,181 units over the same period last year.
"The Subaru brand is now consistently achieving new levels of sales, which is a tribute to our strong product line up," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "We are significantly ahead of last year's record sales pace and expect the momentum to continue."
"Our sales reflect the outstanding efforts of our retailers, the appeal our products represent to our customers and the recognition our vehicles continue to earn from opinion leaders," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "For instance, Kiplinger's Personal Finance recently awarded the 2010 Subaru Legacy and Outback vehicles with its Best vehicle awards in their categories, while Parents Magazine and Edmunds.com just named the 2010 Legacy one of the Best Family Cars for 2010."
Premier Subaru in Branford, Connecticut, is proud to be one of America's leading Subaru dealerships. We thank our clients, and our prospective clients, for the opportunity to exceed your expectations.
"The Subaru brand is now consistently achieving new levels of sales, which is a tribute to our strong product line up," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "We are significantly ahead of last year's record sales pace and expect the momentum to continue."
"Our sales reflect the outstanding efforts of our retailers, the appeal our products represent to our customers and the recognition our vehicles continue to earn from opinion leaders," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "For instance, Kiplinger's Personal Finance recently awarded the 2010 Subaru Legacy and Outback vehicles with its Best vehicle awards in their categories, while Parents Magazine and Edmunds.com just named the 2010 Legacy one of the Best Family Cars for 2010."
Premier Subaru in Branford, Connecticut, is proud to be one of America's leading Subaru dealerships. We thank our clients, and our prospective clients, for the opportunity to exceed your expectations.
Monday, March 15, 2010
Subaru Goes Ice Racing
Click on the Above Title to See THIS VIDEO!
This is a great video - Subaru of America brought seasoned journalists to Park City, Utah to a track that was specially constructed to allow people to race the Subaru models on an ICE TRACK. It is absolutely amazing and a wonderful example of Subaru's exemplary All Wheel Drive system. Check it out for yourself!
This is a great video - Subaru of America brought seasoned journalists to Park City, Utah to a track that was specially constructed to allow people to race the Subaru models on an ICE TRACK. It is absolutely amazing and a wonderful example of Subaru's exemplary All Wheel Drive system. Check it out for yourself!
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