Premier Subaru is one of America's largest Subaru dealers and, one of America's most highly respected. Premier Subaru is a winner of the Subaru Platinum Award for Customer Satisfaction in every year we have been in business. Premier KIA is the newest member of the Premier family and also enjoys AAA and BBB A+ approval like Premier Subaru does.
Wednesday, April 6, 2011
Premier Subaru Supports National Car Care Month, Offers Fuel Savings Tips For All Drivers
Premier Subaru is also sharing some helpful tips on ways to improve fuel economy, which can be used by any driver, for any vehicle:
* Maintain proper tire pressure
* Replace air filter when dirty
* Use cruise control whenever possible
* Remove excess weight inside vehicle
* Change engine oil and filter when dirty
* Drive sensibly
* Tighten the gas cap
* Avoid excess vehicle idling
"Whatever vehicle you drive, these simple tips will help maximize your fuel economy and save money at the pump, which is especially important now that we're seeing a noticeable increase in gas prices" notes Robert J. Alvine, President of Premier Subaru. "Any beyond fuel savings, they'll pay off in other ways, too - you'll increase your vehicle's reliability, you'll reduce the likelihood of costly repairs, and you'll enjoy higher trade-in or resale value down the road".
During National Car Care Month, Premier Subaru will perform a thorough multi-point diagnostic checkup of all major operating systems, and owners will receive a detailed written report of the vehicle's condition. This service is done at no charge to Subaru owners and without obligation.
For additional information, please see the Premier Subaru website at www.premiersubaru.com.
Saturday, June 19, 2010
Subaru Announces Pricing for 2011MY Impreza Model
News Release Issued: June 18, 2010 9:00 AM EDT
Subaru Announces Pricing for 2011MY Impreza Model
- Starting price held for 2011MY -
CHERRY HILL, N.J., June 18 /PRNewswire/ -- Subaru of America, Inc. today announced pricing for the 2011MY Subaru Impreza (non-turbo) models. Pricing for the 2.5i, 2.5i Premium and Impreza Outback Sport are held to 2010 model year levels.
Subaru of America continues to enjoy record sales after its best-ever sales year in 2009, with sales up 40 percent year-to-date. The Subaru Impreza is also showing a sales increase year-to-date due to its unique blend of fun-to-drive performance, safety and functionality with Subaru Symmetrical All-Wheel Drive technology. The Impreza has been an Insurance Institute for Highway Safety (IIHS) Top Safety Pick for three consecutive years, making it an unmatched value in the compact vehicle segment. The 2011 Subaru Impreza is scheduled to arrive at dealerships in July.Subaru Impreza 2.5i
The well-equipped Impreza 2.5i maintains an aggressive starting price of $17,495, with the 5-door available starting at $17,995. All naturally-aspirated Imprezas come with Subaru's 2.5-liter SOHC horizontally-opposed boxer engine with i-Active Valve Lift System. This engine puts out an impressive 170 hp @ 6,000 rpm.
All Impreza models feature the active safety of Subaru Symmetrical All-Wheel Drive, Vehicle Dynamics Control and Brake Assist as standard equipment. Two new colors for the 2011MY, Marine Blue Pearl and Sky Blue Metallic, expand the color selection, while Newport Blue is phased out.
Subaru Impreza 2.5i Premium
The Impreza 2.5i Premium maintains its starting price of $18,495 -- the 5-door is $18,995. The 2.5i Premium trim level adds alloy wheels, a leather wrapped shifter and steering wheel and audio control switches on the steering wheel.
The audio system for the 2.5i Premium and Outback Sport models is upgraded for the '11MY and now includes standard Bluetooth Audio Streaming, Bluetooth Hands-Free Connectivity, standard USB port with iPod control capability, a single-disc CD Player with MP3/WWA capability and six upgraded speakers.
The Special Edition Package on the Impreza 2.5i Premium is renamed the Power Moonroof Value Package for the '11MY and still includes the All-Weather Package, fog lights and power moonroof for just $500, a retail value of $1,850 resulting in a generous $1,350 discount.
Subaru Impreza Outback Sport
The Outback Sport maintains its attractive starting price of $19,995 and includes items such as standard 17-inch alloy wheels, raised suspension, fog lights, All-Weather Package and a cargo tray among its many upgraded features.
New for the 2011MY, Camellia Red Pearl and Sage Green Metallic will be offered as monotone exterior colors on the Outback Sport. Obsidian Black two-tone, Marine Blue two-tone and Steel Silver two-tone complete the Outback Sport color line up.
Destination and Delivery charges for the 2011MY are $725 (Alaska D&D is $875).
Friday, May 14, 2010
Subaru Announces Pricing for 2011MY Legacy and Outback Models
Subaru of America, Inc. today announced 2011MY pricing for its best-selling Legacy and Outback models. Launched in 2009, the Legacy® and Outback® have been key drivers in Subaru's record sales success with Legacy showing an 87% increase in year-to-date sales and Outback sales more than doubling with a 128% increase year-to-date.
For 2011MY, both models receive equipment enhancements including manual-folding exterior mirrors. Also, models equipped with harman/kardon audio (available on Premium models and standard on Limited models) now feature XM® Satellite Radio and a three-month trial subscription.
A new color, Caramel Bronze Pearl, replaces Harvest Gold Metallic on both models and is paired with an Ivory interior. Ruby Red Pearl, previously only available on the Legacy and Tribeca, is now available on the Outback and comes also with an Ivory interior.
As with all Subaru vehicles, Symmetrical All-Wheel-Drive is standard on both models, which helps driving performance by enhancing traction regardless of weather conditions.
2011 Subaru Legacy
Subaru maintains its focus on value, and for 2011MY, Legacy continues with a starting price of $19,995 for the 2.5i. The Legacy 2.5i Premium also remains unchanged at $20,995, and the starting price for the Legacy 3.6R holds at $24,995. Limited trim models are subject to a $300 price increase due to the inclusion of XM Satellite Radio. The Legacy 2.5i Limited is now $25,295 while the Legacy 3.6R Limited is $28,295.
For the 2011 model year, the Legacy 2.5GT sports sedan will be offered exclusively in Limited trim. It now includes a standard power moonroof as well as XM Satellite Radio, fog lights, new simulated carbon-fiber dashboard trim, silver contrast seat and armrest stitching, and aluminum pedals. It comes with a starting price of $31,395, an increase of only $405, which still keeps it priced well under most competitors' offerings.
2011 Subaru Outback
The Subaru Outback, Motor Trend's 2010 Sport/Utility of the Year, receives a modest $200 price increase with the Outback 2.5i now starting at $23,195 and the Outback 2.5i Premium priced at $24,495, still keeping the cost well under most mid-size crossover or wagon competitors.
A new feature for Outback models, a Rear Vision Camera, is added to Premium and Limited models - bundled with the Power Moonroof Package. The exclusive Rear Vision Camera includes an Auto-dim mirror with Homelink, compass display and a 3.3 inch hi-resolution display in the mirror. This convenience upgrade adds $450 to any Outback that features a Power Moonroof.
The Outback 2.5i Limited, with standard Lineartronic CVT, now starts at $28,495 while the six-cylinder Outback 3.6R is also competitively priced at $28,195. The Subaru Outback 3.6R Limited, which continues to be in high demand, now has a starting price of $31,495 and includes standard XM Satellite Radio.
Award-winning Products
The 2010 Subaru Legacy and Outback have recently received significant awards. Both vehicles were named 2010 Top Safety Picks by the Insurance Institute for Highway Safety (IIHS) and as 'Bests' in their class by Kiplinger's Annual Buyers Guide. The Legacy was also named one of the 'Best Family Cars of 2010' by both Parents magazine and Edmunds.com.
The destination and delivery charge is $725 for all 2011MY Legacy and Outback models in the contiguous 48 states. The MSRP of 2.5i PZEV (Partial Zero Emissions Vehicle) models remains $300 more than the federal specification model.
harman/kardon® is a registered trademark of Harman International Industries, Inc.
XM Satellite Radio® XM is a registered trademark of XM Satellite Radio, Inc.
Saturday, May 8, 2010
Sales Up Again for Subaru of America!
"The Subaru brand is now consistently achieving new levels of sales, which is a tribute to our strong product line up," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "We are significantly ahead of last year's record sales pace and expect the momentum to continue."
"Our sales reflect the outstanding efforts of our retailers, the appeal our products represent to our customers and the recognition our vehicles continue to earn from opinion leaders," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "For instance, Kiplinger's Personal Finance recently awarded the 2010 Subaru Legacy and Outback vehicles with its Best vehicle awards in their categories, while Parents Magazine and Edmunds.com just named the 2010 Legacy one of the Best Family Cars for 2010."
Premier Subaru in Branford, Connecticut, is proud to be one of America's leading Subaru dealerships. We thank our clients, and our prospective clients, for the opportunity to exceed your expectations.
Wednesday, November 18, 2009
Subaru Receives A TOP SAFETY PICK ON ALL VEHICLES!
Cherry Hill, N.J., November 18, 2009 – Subaru of America, Inc. today announced that it has been recognized as the only manufacturer with all vehicles named a TOP SAFETY PICK by the Insurance Institute for Highway Safety (IIHS). “We are extremely pleased to be the only manufacturer with all vehicles named a TOP SAFETY PICK. This is an outstanding success and a tribute to the engineering that goes into Subaru products," said Tom Doll, executive vice president and COO, Subaru of America, Inc. “To have this recognition by the IIHS reinforces to our customers that we maintain the highest standards when producing vehicles that are safe, durable, reliable as well as fun-to-drive." “Subaru is the only manufacturer with a TOP SAFETY PICK winner in every vehicle class in which it competes,” said IIHS president Adrian Lund. “The vehicles that earn this designation are the cream of the crop for protecting people in the most common kinds of crashes, and they have electronic stability control for helping drivers stay out of many crashes altogether.”
The TOP SAFETY PICK recognizes vehicles that do the best job of protecting people in front, side, rear, and now rollover crashes based on ‘good’ ratings, which denotes ‘good’ as the top ranking status possible in Institute tests. Winners also must have electronic stability control.
people.
In the roof strength test, a metal plate is pushed against 1 side of a roof at a constant speed. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle’s weight before reaching 5 inches of crush. This is called a strength-to-weight ratio. For an acceptable rating, the minimum required strength-to-weight ratio is 3.25. A marginal rating value is 2.5. Anything lower than that is rated poor.
Thursday, October 15, 2009
We Did It Twice! AMAZING!
- Subaru First Automaker with two consecutive MOTOR TREND Sport/Utility of the Year Titles -
The Subaru Outback's victory follows the Subaru Forester's win for the 2009 award, making Subaru the first automaker to win two consecutive MOTOR TREND Sport/Utility of the Year awards.
MOTOR TREND editor-in-chief, Angus MacKenzie, said, "The 2010 Subaru Outback offers a unique combination of comfort, efficiency, versatility and value. It boasts car-like refinement, drivability and gas mileage on the road, yet is as capable in the rough stuff as all but the most off-road focused sport utilities. Thoughtfully engineered, cleverly detailed and competitively priced, the Subaru Outback is a terrific all-rounder with broad appeal."
"We are doubly proud and honored to receive the MOTOR TREND 2010 Sport/Utility of the Year award for the second consecutive year," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America Inc. "To win the 2009 award for the Forester was wonderful enough, but to have won for the 2010 Outback this year is truly an outstanding achievement. The Subaru Outback is an icon of performance and capability and was the original SUV alternative. Now with its improved power, economy and increased dimensions it is the complete package."
Speaking to Subaru of America's sales success as the top performing automaker of 2009, Doll noted, "The success of our business is founded not only on our outstanding products, but also on the commitment and dedication of our retail sales network and great sales and marketing programs. We are absolutely thrilled that MOTOR TREND has added their validation to the Subaru brand."
Priced from $22,995, and produced at Subaru's zero-landfill plant in Lafayette, Indiana, the all-new Subaru Outback is available with either a 170-hp 2.5-liter four cylinder boxer engine or a 256-hp 3.6-liter six-cylinder boxer engine. The 2010 Outback is built on an all-new platform featuring a 2.8-inch longer wheelbase (now 107.9 inches) that improves ride and interior space, especially rear seat legroom. The 2010 Outback also features increased hip and shoulder room.
Living up to Subaru's legendary safety record, the Outback offers cutting-edge safety technology, including Subaru's ring reinforcement safety system, front, seat-mounted side, and side-curtain airbags and ABS. Subaru Vehicle Dynamics Control (VDC) system, which incorporates stability and traction control systems with a roll-over sensor, is also standard equipment.
The Subaru Outback was recently named a Top Safety Pick by the Insurance Institute of Highway Safety (IIHS).
To judge contenders for the award, MOTOR TREND's editorial staff conducted an exhaustive three-phase testing process. Phase one of the process includes a full tech check and weigh-in, then full track testing to establish baseline data for acceleration, braking, and handling. Phase two involves three days of road loops offering a range of road surfaces and traffic conditions to evaluate ride and handling, engine and transmission smoothness and responsiveness, wind and road noise, and ergonomics. A dirt-track section tests traction, stability, and braking control systems. In phase three the judges debate and deliberate. This year, the editors updated and expanded the judging criteria to six new categories:
Design Advancement - well-executed exterior and interior styling; innovative vehicle packaging; good selection and use of materials.
Engineering Excellence - total vehicle concept and execution; clever solutions to packaging, manufacturing and dynamics issues; cost-effective tech that benefits the consumer.
Intended Function - how well the vehicle does the job its planners, designers, and engineers intended it to do.
Efficiency - low fuel consumption and carbon footprint, relative to the vehicle's competitive set.
Safety - a vehicle's ability to help the driver avoid a crash, as well as the secondary safety measures that protect its occupants from harm during a crash.
Value - competitive price and equipment levels, measured against those of vehicles in the same market segment.
MOTOR TREND's Sport/Utility of the Year is not a comparison test and is only open to all-new or substantially upgraded vehicles that have gone on sale in the 12 months from November 1 of the previous year. MOTOR TREND looks for the pick of each year's crop of new SUV's, and does not revisit vehicles that have been on sale for the past few years.
Saturday, October 3, 2009
The Greening of Premier Subaru!
- Changed interior lighting to the most energy efficient lighting possible
- Replace exterior lights with the most energy efficient lighting possible
- Replaced the paper hand towel dispensers in our lavatories with hand air dryers
- Installed secured shredder boxes to ensure that all discarded office papers are kept in locked cabinets, shredded and recycled.
- Installed advanced waste oil furnaces to actually be able to heat portions of our facility using waste motor oil, as opposed to discarding it.
- Installed advanced heating/cooling systems to ensure that the buildings are heated and cooled in the most energy efficient manner possible.
- Using cloth shop towels for mechanical repairs, which are washed and reused, as opposed to towels that are discarded.
In addition, we invested in enhanced technology to ensure that we move towards less "paper" and more "electronic" documents. To that end, we are also working hard to ensure that we have our client's most accurate and up to date email addresses. This will enable us to begin a process where we email you service reminders and notices, as opposed to printing them and mailing them. If you would like to receive your service reminders by email, please email us at info@premiersubaru.com with your email address and we will update the system.
We appreciate the environment. We have been supporters of environmental organizations and we try to "practice what we preach".
Thank you for your business and your continued confidence in our organization.
Wednesday, May 27, 2009
The New 2010 Subaru Forester Information Has Been Announced!
As with all Subaru models, the 2010 Forester comes equipped as standard with Symmetrical All-Wheel Drive.
The 2010 Forester once again blends positive SUV attributes including a high seating point and interior versatility with passenger car comfort, superior handling, fuel efficiency and is available in both 2.5 liter naturally aspirated and 2.5 liter turbocharged models. The naturally aspirated models are available with a manual or automatic transmission. 2.5X and 2.5XT turbocharged models come standard with automatic transmission. The naturally aspirated model is available in three trim levels; 2.5X, 2.5X Premium and 2.5X Limited models. The 2.5XT turbocharged version is available in two trim levels; 2.5XT Premium and 2.5XT Limited models.
Model Pricing Highlights:The 2010 Subaru Forester 2.5X has a starting price of $20,295 and comes with AM/FM stereo with single disc CD player and 4 speakers, (3) 12 volt power outlets, 215/65 R16 96H All-Season tires, Brake Assist, Vehicle Dynamics Control (VDC), daytime running lights, engine immobilizer, carpeted floor mats, multi-functional center console box and sliding arm rest, 60/40 split fold-down rear seat, rear window wiper and washer, remote keyless entry and tilt steering column.
There are a number of options available for the 2010 Forester. (Availability varies by trim level):
All-Weather Package $400 includes: heated front seats, windshield wiper de-icer and heated exterior mirrors
GPS navigation system $1,800 includes: AM/FM/CD/DVD, 7" LCD touch-screen, hands-free Bluetooth phone, auxiliary audio and video input jacks
The 2.5X Premium has a starting price of $22,795. Standard equipment includes all 2.5X model features (where applicable) plus a standard 10-way power driver's seat, 17-inch Alloy Wheels, 225/55 R17 95H All-Season tires, privacy glass, panoramic power moonroof, roof rails, steering wheel mounted audio switches, reclining rear seatback function and rear seat retractable rear tray. Optional: All-Weather Package.
The 2.5X Limited equipped with automatic transmission has a starting price of $25,995. Standard equipment includes all 2.5X Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, chrome exhaust tips, automatic climate control system, AM/FM stereo with 6-disc changer and 6 speakers, fog lights, cargo floor mat, and All-Weather Package. Optional: GPS navigation system.
The 2.5XT Premium equipped with automatic transmission has a starting price of $26,495. Standard equipment includes all 2.5X Premium model features (where applicable) plus a 2.5 liter turbocharged engine with Active Valve Control System, decorative engine cover, chrome exhaust tips, fog lights, rear spoiler, telescopic steering column, unique 17-inch alloy wheels, exclusive upholstery, AM/FM stereo with 6-disc changer and 6 speakers and aluminum-alloy accelerator and brake pedal covers.
The 2.5XT Limited equipped with automatic transmission has a starting price of $28,495. Standard equipment includes all 2.5XT Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, automatic climate control, a 10-way power driver's seat and All-Weather Package. Optional: GPS navigation system.
Accessory items for all 2010 Forester models will be available soon on www.subaru.com.
Destination and Delivery charge is $695 for all 2010MY Forester models in the Contiguous 48 States. The MSRP of PZEV (Partial Zero Emissions Vehicle) models is $300 more than the federal specification model.
Bluetooth is a registered trademark of Bluetooth SIG, Inc.
Friday, May 22, 2009
Subaru Forester Named One of the 'Best Family Cars for 2009' by Parents Magazine and Edmunds.com
This latest recognition by Parents Magazine and Edmunds.com joins a growing list of accolades for the Subaru Forester, which was also named a "Best Bet for SUVs and Crossovers" by Cars.com and recognized by Kiplinger's Personal Finance 2009 Car Buyer's Guide as "Best New Crossover" in the category of "Small Crossovers." Other awards received by the 2009 Subaru Forester include: Motor Trend's 2009 Sport/Utility of the Year; a "good" rating (the highest available rating, indicating a vehicle's roof is more than twice as strong as minimum federal safety standards require) in the new IIHS roof strength test and the MotorWeek Driver's Choice Award for Best Small Utility.
Thursday, September 18, 2008
Fair Season Isn't Over Yet! It Is Time For The Guilford Fair!

