Subaru of America Sales Rise Nearly 8% Year-To-Date

BRANFORD, CT, June 1, 2011 - Subaru of America announced today a nearly 8% year-to-date increase with 20,036 units sold in May, 2011 - resulting in a total YTD sales of 112,255. However, while Subaru Legacy and Outback models experienced year-over-year growth, sales of Forester, Impreza and Tribeca decreased due to inventory limitations.


"While we have had a very strong start to 2011, and demand for our product in dealerships remain at record levels, we are now experiencing a slowdown in deliveries following the disruption to vehicle and parts production in Japan as a result of the March earthquake and tsunami", said Thomas J. Doll, Executive Vice President and Chief Operating Officer, Subaru of America, Inc. "We expect this to continue in the short term while the production situation in Japan returns to normal. Even allowing for this temporary slowdown in deliveries, we still expect 2011 to be the second best year ever for the Subaru brand in the US."

Like Subaru of America, Premier Subaru in Branford, Connecticut continues to post record results. This is due to the company's business philosophy and desire to exceed the expectations of their clients. Premier Subaru is the only Subaru dealer in the State of Connecticut that is both approved by the AAA for Automotive Repair and Service and has received the A+ designation by the BBB

Premier Subaru Customers Responsible For More Than $25,000 In Donations During The Subaru Of America "Share The Love" Campaign

Branford, Connecticut - January 3, 2011 - Premier Subaru, in Branford, Connecticut, is proud to announce that it's customers have been responsible for more than $25,000 in donations during the Subaru of America "Share the Love" Campaign which ran from November 20, 2010 to January 3, 2011.

The Subaru of America "Share the Love" Campaign allowed Subaru new vehicle customers to select from five charities to receive a $250 donation from Subaru of America, following the vehicle purchase or lease.

Over the last two years the program had donated nearly $10 milion to its partner organizations.  Once counted, the 2011 contributions are expected to bring that total up to $15 million.  The five charities that participated in the program this year are: The American Society for the Prevention of Cruelty to Animals (ASPCA), Big Brothers Big Sisters, Habitat for Humanity, Meals on Wheels Association of America, and Ocean Conservancy.

Based on research that shows Subaru buyers have a strong affinity toward charitable donations to worthy causes, the campaign has been developed by the company's brand agency, Carmichael Lynch, to allign that affinity to their vehicle purchase.

"We wanted to create a program that not only stands out from the crowd, but is also relevant to our customer's value systems - they of giving back to the community" said Robert J. Alvine from Premier Subaru in Branford, Connecticut.  "As you can see by the activity in our showrooms over the last 40 days, we also reflect our customer's values in doing the right thing".

In addition to the contributions through the Subaru of America program, Premier Subaru also supported the Toys for Tots program, the Thanksgiving Food Basket Initiative undertaken by Christian Community Action and donated toys to the Ronald McDonald House in New Haven, Connecticut.

Subaru adopts new brand slogan: "Confidence In Motion"

Subaru of America, the only brand to boost U.S. sales for the past three years, has a new global brand slogan: "Confidence in Motion". 

The brand will begin using the slogan after it shows a concept vehicle at this month's Los Angeles Auto Show that embodies the theme, Ikuo Mori, President of Fuji Heavy Industries, Ltd., said today.

"Confidence in Motion" reflects the company's focus on engineering and safety as well as its commitment to innovating to match changing customer demands, said Fuji Heavy Industries, which makes Subaru vehicles.

Subaru of Indiana Automotive To Add 100 More Production Workers

SUBARU BUCKS THE TREND...AGAIN! THIS TIME, BEING ONE OF THE ONLY AUTOMAKERS TO HIRE PRODUCTION WORKERS!

Over the next six months, Subaru of Indiana Automotive Inc. in Lafayette will add 100 full-time production positions to its work force of nearly 3,300.A sharp rise in demand for two redesigned SIA-built models -- the Outback and Legacy -- are being credited with creating increased work and the need for more production associates.On a year-to-date basis, sales of the Outback have increased 96 percent, while sales of the Legacy are up 36 percent. The new models were introduced in June 2009. "Our hardworking and dedicated work force has stepped up to the challenge of increasing production while maintaining our high quality, safety and environmental standards," said Tom Easterday, SIA executive vice president. "We are excited to be adding 100 full-time associates during this time of uncertainty in the economy."

The new employees will be hired from the ranks of SIA's temporary work force employed by CTI Personnel.

Over the past 15 months, the Lafayette manufacturer has increased its variable work force by more than 380, while scheduling daily and weekend overtime. In addition, five line-speed increases have been implemented.

Total SIA production for 2010 is projected to exceed 250,000 vehicles.   That represents a 30 percent increase over 2009 and also results in higher production volumes for the company's suppliers, who are located primarily in Indiana and surrounding states.

Premier Subaru also continues on it's hiring upswing.  We are proud to have added more than 10 full time positions during the course of this recession.  Currently, we need even more employees with available positions in automotive sales and automotive service.

Driving Safety: Subaru Highlights the Moment When 'That Moment' Arrives

Driving Safety: Subaru Highlights the Moment When 'That Moment' Arrives


-- New Ad Talks to Parents' Worries When Children Get Their First Driver's License--

-- Real Life Father and Daughters Play Out Critical Moment When Teen First Takes the Wheel --

CHERRY HILL, N.J., Aug. 14 /PRNewswire/ -- Subaru of America, Inc.'s new television ad titled, "Baby Driver," is tugging at the heartstrings of parents around the country. The spot speaks to the fears parents have for their first-time driver children and features a father handing over the car keys to his daughter as she sets off to drive alone for the first time. In a neat twist of life imitating art, the two girls in the ad are real-life sisters and the "dad" is the real-life father to both girls.

Baby Driver – the story:


The new television spot begins with a little girl aged six, sitting in the driver's seat of a Subaru Legacy with her father speaking to her through the passenger side window. She smiles patiently as her father gives her the "safety talk." As he hands her the keys, we realize that all along its been a 16-year-old waiting for her first ride alone whose Dad still sees her as his "little girl."

"Most parents dread that moment when their children first take the wheel alone. It's momentous," said Kevin Mayer, director of marketing communications, Subaru of America, Inc. "We talked about this with our agency, Carmichael Lynch and we loved the idea of building a story around that moment through the eyes of the father. The fact that 'he bought his Subaru, because he knew this day was coming' further highlights the reasons that people buy Subarus – our top safety and reliability ratings. We also know that many of our owners 'pass down' their Subarus to their children since they are so highly rated and we wanted to show that too."

Andy Lyons, who plays the concerned father is actually experiencing this moment in his own life. "As father to both the girls, portraying those complex emotions on-screen was not a stretch for me. Having my first daughter, Lanna reach driving age and knowing that my second, Georgie, will be there all too soon, I understand the anxiety of handing over the keys for the first time."

The spot also outlines the inherent safety of Subaru vehicles and in looking to authentically portray that "hand-over moment" the company felt fortunate in finding the Lyons family. "When we found this family we threw out the script," added Mayer. "We simply asked the dad, what would you tell your daughter before she pulled away? The dad took it from there and he was perfect."

The Subaru commercial comes at a time when Teen and Distracted driving issues are making headlines.

National Teen Driving statistics at rmiia.org show that:

Motor vehicle crashes are the leading cause of death among 15- to 20-year-olds.

16-year-olds have higher crash rates than drivers of any other age.

16-year-olds are three times more likely to die in a motor vehicle crash than the average of all drivers.

Drivers ages 15-20 accounted for 12-percent of all drivers involved in fatal crashes in 2008 and 14-percent of all drivers involved in police-reported crashes.

According to the Insurance Institute for Highway Safety (IIHS), teenage drivers have the highest crash risk per mile traveled, compared with drivers in other age groups. The problem is at its worst among 16 year-olds, whose driving experience is the limited and whose immaturity often results in risk-taking.

"Making the right vehicle choice for teens with both active and passive safety features can be critical in increasing their safety while on the road," states Mayer. "That 'Moment' is a real worry to many parents and we hope that our spot gets people to think about what to look for when shopping for vehicles for teen drivers."

As well as being durable, dependable and fun-to-drive, Subaru vehicles are consistently named Top Safety Picks by IIHS. The company's focus on All-Wheel Drive technology is another strong safety feature that helps improve driver control.

"When it comes to safe vehicles, Subaru is at the top of the list and that's why we use their vehicles," said Meg Kramer, founder of StreetSafe Driving Academy. "We need training vehicles that have All-Wheel Drive technology, are safe, reliable and fuel efficient. Subaru fits every one of our criteria."

The spot can be seen at www.youtube.com/Subaru and was produced for Subaru of America Inc. by its AOR, Carmichael Lynch located in Minneapolis, Minn.

Business Week Recognizes Subaru's Share The Love Strategy

The following article is from Business Week, about Subaru of America's Share The Love Strategy!

At Subaru, Sharing the Love Is a Market Strategy
The quirky car brand barreled through the recession
By Jeff Green and Alan Ohnsman

While much of the U.S. auto business is just beginning to emerge from retrenchment mode, sales at Subaru of Glendale are climbing every month—and owner Sam Ershadi is even considering expanding his California dealership. "Our customers were not affected by the recession," he says. "They have a better financial situation."

By courting financially solid buyers with a taste for the quirky, tiny Subaru of America sped through 2009, logging record sales and market share along the way. Last year Subaru became the 11th most popular U.S. auto brand, up from No. 19 just a year earlier. Record sales in cities like Los Angeles, Atlanta, Dallas, and Orlando helped make Subaru the fastest-growing mass-market car brand in the U.S. for the last two years. It's the growth leader again so far in 2010—up 41 percent through April. For the first time, its unit sales exceed those of such better-known brands as BMW, Lexus, Mazda, and Volkswagen.

Subaru, the auto unit of Japan's Fuji Heavy Industries, has long been popular with a core of professorial drivers in tweed in the Northeast and flannel-clad outdoor enthusiasts in the Northwest. Lately, however, the carmaker has been aggressively moving beyond the snowy, soggy, and mountainous regions that are its stronghold. "People have been finding out about them outside of New England," says Rebecca Lindland, an analyst at IHS Global Insight in Lexington, Mass. "They are quietly successful, and their buyers appreciate that. They haven't abandoned their core."

Customer Profile
Subaru's secret is that it understands the customers who drive its cars and has gotten smarter and more aggressive about reaching out to new ones who would feel at home as part of that clan. The company has the type of customer base that's particularly attractive to carmakers. The average household income of a Subaru owner is $88,000, the same as Honda Motor (HMC) and $10,000 more than Toyota (TM), says Alexander Edwards, president of market researcher Strategic Vision. Plus, Subaru buyers are three years younger than the industry average and a quarter more likely to have a college degree.

They are a thrifty lot, traditionally buying less car than they can afford. Some 36 percent pay cash. Subaru has played to that frugal bent by cutting roughly $1,200 from the $26,342 average price of its cars in 2007. Those cuts haven't killed profit margins because the lower prices allowed Subaru to reduce sales incentives and rebates on its cars substantially. Currently, the company gives about $1,333 per vehicle in incentives—the lowest level of any major car brand, says Thomas Doll, chief operating officer. That's almost half the $2,310 in incentives Toyota currently gives its buyers.

Much of the automaker's marketing focuses on cementing its connection to customers. Subaru's research shows them to be an eco-friendly bunch who value the freedom to go where they want, when they want. Unlike luxury car buyers, Subaruers are "customers who are not buying things, but experiences," says Chief Marketing Officer Tim Mahoney. That meshes nicely with Subaru's all-four-wheel-drive lineup, showcased by TV ads that star one of its cars caked with road grit, being applauded by admiring spectators on a suburban Main Street. The tagline: love. "In their marketing they've been focusing on what creates love between the owner and the automobile," says Edwards. "The 'share the love' campaign has been effective. They play up fun, the adventure you can have in a Subaru."

"Poor Man's Audi"
Last year the company sold a record 216,652 cars in the U.S., including the Legacy sedan and the Forester and Outback sport-utility vehicles. It's upping production 40 percent this year at its Indiana plant, which also builds cars for Toyota, Fuji's largest shareholder. The plant is located in an official wildlife preserve with no waste sent to landfills, in keeping with Subaru's support for causes such as the American Canoe Assn. and the Leave No Trace Center for Outdoor Ethics.

Such brand-building moves help Subaru win new customers on the cheap. It spends about $154 million a year on U.S. advertising—$100 million less than the Volkswagen brand (which sells about the same number of vehicles in the U.S.), a fifth of what Hyundai spends, and a fraction of the $2.2 billion plunked down by General Motors, the industry spending leader, according to Kantar Media. "They're kind of the poor man's Audi," says James Bell, executive market analyst for Kelley Blue Book in Irvine, Calif.

To keep growing, Subaru would benefit from adding a compact-class car and hybrid to its U.S. line, says Bell. Subaru and Toyota have said they're working together to develop a small, sporty car that both will sell. Fuji Heavy President Ikuo Mori has said the company's first hybrid will arrive in 2012.

One thing won't change: Subaru's emphasis on the relatively upscale buyer who values freedom and frugality. Subaru managers think that's a market of up to 60 million buyers—far larger than the niches of academics, tree huggers, and gays and lesbians that it's long been associated with.

"They are basically adding people who are Subaru buyers in their hearts, but don't know it," says Edwards of Strategic Vision. By Subaru's math, with 2.4 million Subarus now on the road, that leaves 57.6 million customers to go.

The bottom line By maintaining the quirky persona of its brand and keeping prices low, Subaru has quietly, but aggressively, increased growth.

Green is a reporter for Bloomberg News . Ohnsman is a reporter for Bloomberg News .

SUBARU OF AMERICA REPORTS AN ALL TIME SALES RECORD!

News Release Issued: September 1, 2009 3:44 PM EDT

Subaru of America, Inc. Reports All-Time Sales Records
- The Company Has Record Sales for Best Month Ever -
- Subaru Forester, Impreza and Legacy Break All Previous Records -

CHERRY HILL, N.J., Sept. 1 /PRNewswire/ -- Subaru of America, Inc. today announced that it had the company's best sales month ever with a 52-percent increase in August sales. The company sold 28,683 units this August versus 18,932 units in August 2008 and had an 11-percent gain year-over-year. Subaru sales for August 2009 also showed a 31-percent increase over July 2009 Subaru sales, which was also a record month for the company.

Record-breaking results for three Subaru models include: a 76-percent increase in sales for the Subaru Forester with 11,870 units sold, a 30-percent increase in sales for the Subaru Impreza with 6,590 units sold and a 49-percent increase in sales for the Subaru Legacy with 3,569 units sold for the month. In addition, Subaru received the distinction of being named the only automotive manufacturer with 2009 "Top Safety Picks" for all 2010 models by the Insurance Institute for Highway Safety (IIHS). To receive the "Top Safety Pick" designation, a manufacturer has to continually improve its crash safety requirements and each product has to be at the top level of crash protection in front, side and rear crash impacts.
"While the CARS program helped fuel our August results, the fact that this is our third consecutive record month reinforces that our products have connected with consumers," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Well before our success with the CARS program, we were having great results and I am confident that with the newly introduced 2010 Subaru Outback and Legacy models, we will continue to be successful."

"Subaru has the perfect products to capitalize in the ever-growing crossover utility segment with the new 2010 Outback and Forester models," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "In the sedan segment, we have an unprecedented opportunity to gain sales and market share with the all-new 2010 Subaru Legacy. The Legacy, built on an all-new platform with a longer wheelbase and increased width for greater interior room also achieves 31 mpg highway. When combined with those attributes and All-Wheel Drive technology, as is standard with all Subaru vehicles, we think it is the best overall value in the sedan segment," Doll continued.

Subaru of America, Inc. Announces Sales Results for Best Month Ever

-- The Company Posted a 34-Percent Increase in Sales for July --

Cherry Hill, N.J., August 3, 2009 – Subaru of America, Inc. today announced that it had its best sales month ever with a 34-percent increase in sales in July. The company sold 21,839 units this July versus 16,271 units in July 2008 and had a 4-percent gain year-over-year. Subaru sales for July 2009 also showed a 17-percent increase over June 2009 Subaru sales.

The introduction of the new 2010 Subaru Legacy and Outback vehicles kept the momentum going for the car company as it continues to outpace the industry. The Subaru Legacy posted a 34-percent increase, the Outback a 33-percent increase, while the Impreza posted a record sales month and the most gains with a 41-percent sales increase, with the Forester continuing to bring in strong sales with an increase of 36-percent, which also represented a monthly record.

“July’s record results built on the momentum we've established this year. The month started strong and gained momentum with the 2010 Legacy and Outback launches. We were in a position for a very good month already, but when the CARS program hit, things went to the next level,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. “Our success this month reflects the strength of the Subaru model line-up. The Subaru Impreza and Forester models set monthly records while the brand new Legacy and Outback are off to a strong start.”

"We have been consistent with everything we have done to build not only safe, durable, fun-to-drive vehicles, but also the Subaru brand," said Tom Doll, executive vice president and chief operating officer, Subaru of America, Inc. "Our sales reflect that our brand has solidly connected with customers and we look forward to building great relationships with them as well

The New 2010 Subaru Forester Information Has Been Announced!

Subaru of America, Inc., announced pricing on the 2010 Subaru Forester. The newly redesigned Forester - introduced last spring - hit an all-times sales record for the company as it was the right vehicle, at the right time, for people looking to downsize from larger SUVs without giving up valuable cargo room. Among its many accolades, the Forester was named Sport/Utility of the Year by Motor Trend magazine.

As with all Subaru models, the 2010 Forester comes equipped as standard with Symmetrical All-Wheel Drive.

The 2010 Forester once again blends positive SUV attributes including a high seating point and interior versatility with passenger car comfort, superior handling, fuel efficiency and is available in both 2.5 liter naturally aspirated and 2.5 liter turbocharged models. The naturally aspirated models are available with a manual or automatic transmission. 2.5X and 2.5XT turbocharged models come standard with automatic transmission. The naturally aspirated model is available in three trim levels; 2.5X, 2.5X Premium and 2.5X Limited models. The 2.5XT turbocharged version is available in two trim levels; 2.5XT Premium and 2.5XT Limited models.

Model Pricing Highlights:The 2010 Subaru Forester 2.5X has a starting price of $20,295 and comes with AM/FM stereo with single disc CD player and 4 speakers, (3) 12 volt power outlets, 215/65 R16 96H All-Season tires, Brake Assist, Vehicle Dynamics Control (VDC), daytime running lights, engine immobilizer, carpeted floor mats, multi-functional center console box and sliding arm rest, 60/40 split fold-down rear seat, rear window wiper and washer, remote keyless entry and tilt steering column.

There are a number of options available for the 2010 Forester. (Availability varies by trim level):

All-Weather Package $400 includes: heated front seats, windshield wiper de-icer and heated exterior mirrors

GPS navigation system $1,800 includes: AM/FM/CD/DVD, 7" LCD touch-screen, hands-free Bluetooth phone, auxiliary audio and video input jacks

The 2.5X Premium has a starting price of $22,795. Standard equipment includes all 2.5X model features (where applicable) plus a standard 10-way power driver's seat, 17-inch Alloy Wheels, 225/55 R17 95H All-Season tires, privacy glass, panoramic power moonroof, roof rails, steering wheel mounted audio switches, reclining rear seatback function and rear seat retractable rear tray. Optional: All-Weather Package.

The 2.5X Limited equipped with automatic transmission has a starting price of $25,995. Standard equipment includes all 2.5X Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, chrome exhaust tips, automatic climate control system, AM/FM stereo with 6-disc changer and 6 speakers, fog lights, cargo floor mat, and All-Weather Package. Optional: GPS navigation system.

The 2.5XT Premium equipped with automatic transmission has a starting price of $26,495. Standard equipment includes all 2.5X Premium model features (where applicable) plus a 2.5 liter turbocharged engine with Active Valve Control System, decorative engine cover, chrome exhaust tips, fog lights, rear spoiler, telescopic steering column, unique 17-inch alloy wheels, exclusive upholstery, AM/FM stereo with 6-disc changer and 6 speakers and aluminum-alloy accelerator and brake pedal covers.

The 2.5XT Limited equipped with automatic transmission has a starting price of $28,495. Standard equipment includes all 2.5XT Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, automatic climate control, a 10-way power driver's seat and All-Weather Package. Optional: GPS navigation system.

Accessory items for all 2010 Forester models will be available soon on www.subaru.com.
Destination and Delivery charge is $695 for all 2010MY Forester models in the Contiguous 48 States. The MSRP of PZEV (Partial Zero Emissions Vehicle) models is $300 more than the federal specification model.

Bluetooth is a registered trademark of Bluetooth SIG, Inc.

Subaru: A Rare Bright Spot Amid Automakers' Gloom

The following article appeared today on CNN and TIME.COM (Time Magazine's website).

Tuesday, Jan. 13, 2009

Subaru: A Rare Bright Spot Amid Automakers' Gloom

By BILL SAPORITO
Subaru's customers are, the company admits, a little oddball. How else do you explain the fact that Subaru of America was the only car company to increase unit sales last year? Subaru buyers tend to be overeducated; they buy less car than they can afford and hang on to it forever. "They pay cash, and then you never see them again," says Tim Mahoney, Subaru of America's chief marketing officer. At least not for an average 7.3 years, when they return like migrating carbirds to buy another one. Recession or not.

You know, of course, that Detroit is on its knees. But Stuttgart, Tokyo and Seoul aren't faring particularly well either. Toyota's U.S. sales were off 16% last year. Yet Subaru was positive to the tune of 491 cars. The company sold 187,699 vehicles last year, led by value-driven models like the Forester SUV and Outback wagon ($19,995 to $22,295) and the muscled-up Impreza WRX ($24,995), a small sedan. (See pictures of the remains of Detroit.)

That's an increase of just 0.3% over 2007. But in a disastrous year for the industry, it boosted Subaru's market share to 1.92%, from 1.2%. In the auto industry, that's a huge increase — and a higher market share than Cadillac, for instance. Subaru did it without giving away the store too. For 2008, the company decided to roll back its list prices and back off the rebates. The sticker price of the 2009 Forester, for instance, was lowered to $19,995, from $21,295. "We had to bring down our incentive costs and stop selling based on the deal," says Tom Doll, executive vice president of the company, which is a division of Japan's Fuji Heavy Industries.

Loyalty can help you do that, and Subaru has leveraged its existing customers, who identify more with their cars than perhaps is healthy. "If you stop a Subaru owner at sporting event, ski slope, shopping center, they'll tell you, 'I love this car,' " says Mahoney. And being the opinionated-bumper-sticker type, they are more likely to recommend the brand than even Toyota or Honda owners.

Certainly, it's a perfect era for a car company that is green (it boasts zero-landfill production plants), safety-focused, and can deliver a fair amount of value and performance. In the snow belt regions of the Northeast and intermountain west, Subaru has long had a following because of its all-wheel-drive portfolio.

But Subaru has successfully expanded both its geography and demography, becoming a more national car company and getting a broader customer base.

To accomplish both, the company expanded its safety-first image to one that includes better performance and more fun. After all, who wants to motor around in the equivalent of all-wheel-drive bubble wrap? California, a vital auto market, discovered Subaru courtesy of models like the Impreza WRX. All-wheel drive is terrific in the Sierras, but in the Los Angeles Basin, it's more about performance, which the 265-hp, intercooled, turbocharged WRX could address. The muscle models scored well with younger drivers and allowed Subaru to get more exposure for its full line.

Having more than weathered the dreadfully bad 2008, Subaru officials aren't planning on lowering sales this year. At Detroit's North American International Auto Show, Subaru unveiled a concept car that will likely evolve into a midsize sedan version of its Legacy. And on a broader note, Doll says that more available credit and Barack Obama's stimulus package should get additional buyers into showrooms. Of course, if all else fails, there are always those folks who bought an Outback 7.3 years ago — and are ready to return.

Congratulations Stan Nitkowski!

As a customer or friend, you absolutely know Stanley Nitkowski. Stan has been with our company since just about the beginning. During his time with Premier Subaru, Stan has sold about 1,000 new and preowned vehicles. He has also made friends with so many of our customers and ascended to the position of Sales Manager. Well, Stan has just been invited by Subaru of America, as well as the regional distributor Subaru of New England, to participate in an event called the Subaru "Summer Sizzler". By being invited to this event, Stanley has been recognized as one of the leading sales consultants in New England. During this event, Stanley will be helping to fomulate the format and content of sales training for the rest of the sales consultants in New England. During this event, Stanley will participate in presentations by dignitaries of Subaru of America (Linden Calder- Director of Sales Training and Michael Whelan - Sales Training Operations Manager), as well as presentations by Subaru of America's new Advertising Agency, Carmichael Lynch. We are proud to have Stanley attend such an important event that will help the learning experiences and training process for all sales consultants in New England.