Premier Subaru would like to remind you about Subaru of America's Wonderful Mobile-It-Ease Program.
The Subaru Mobile-It-Ease™ Program provides reimbursement of up to $500 on new Subaru vehicles from authorized Subaru dealers in the United States to help qualifying owners get necessary vehicle modification due to medically recognized physical disabilities.
Subaru Legacy, Outback, Impreza, Forester, Baja and Tribeca models can be modified to provide added features, including but not limited to:
Left-hand gear shifter
Hand and foot controls
Servo-assisted controls
Steering devices
Pedal extensions
Turn-signal modification
We are proud to bring the active safety and reliability to as many drivers as possible.
See us here at PREMIER SUBARU for additional information regarding this great program
Wednesday, December 30, 2009
Monday, December 28, 2009
Subaru Expects Further Sales Increases in 2010!
Fuji Heavy Industries, the maker of Subaru-brand cars, expects to boost sales in the U.S. and China next year and is considering making vehicles in China as automobile demand surges in the world's most populous nation.
The Japanese carmaker may sell 230,000 vehicles in the U.S. next year compared with 215,000 this year, Chief Executive Officer Ikuo Mori, 62, said in an interview at the company's head office in Tokyo today. China sales may rise to 50,000 from 35,000, he said. Fuji Heavy, 16.5 percent owned by Toyota Motor, is considering local production in China as the nation's vehicle demand may rise to as much as 16 million units next year, Mori said. The maker of Forester sport-utility vehicles increased sales 84 percent in China in the first 10 months of this year as economic growth and subsidies boosted industrywide demand.
Fuji Heavy may choose a local partner to produce vehicles in China within a year, Mori said.
The carmaker rose 1.3 percent to close at 405 yen in Tokyo trading, compared with a 1.5 percent gain in Japan's Topix index.
Fuji Heavy raised U.S. sales of its vehicles, including the revamped Legacy sedan, by 14 percent in the 11 months through November even as industrywide sales in the nation dropped 24 percent.
The Japanese carmaker may sell 230,000 vehicles in the U.S. next year compared with 215,000 this year, Chief Executive Officer Ikuo Mori, 62, said in an interview at the company's head office in Tokyo today. China sales may rise to 50,000 from 35,000, he said. Fuji Heavy, 16.5 percent owned by Toyota Motor, is considering local production in China as the nation's vehicle demand may rise to as much as 16 million units next year, Mori said. The maker of Forester sport-utility vehicles increased sales 84 percent in China in the first 10 months of this year as economic growth and subsidies boosted industrywide demand.
Fuji Heavy may choose a local partner to produce vehicles in China within a year, Mori said.
The carmaker rose 1.3 percent to close at 405 yen in Tokyo trading, compared with a 1.5 percent gain in Japan's Topix index.
Fuji Heavy raised U.S. sales of its vehicles, including the revamped Legacy sedan, by 14 percent in the 11 months through November even as industrywide sales in the nation dropped 24 percent.
We Are Proud To Support The Connecticut Gay Men's Chorus!
Premier Subaru is proud to be advertising in the season long program book for the Connecticut Gay Men's Chorus. They are a great group - full of incredible talent.
The CGMC presents two fully-staged and costumed sets of concert events each season (in December and April/May) in locations throughout Connecticut, including the Shubert Theater in New Haven, the Bushnell in Hartford, Norwalk Concert Hall, and the Ridgefield Playhouse. The annual CGMC concert audience is over 10,000.The CGMC also produces special events, including a monthly Bingomania hosted by screen legend Joan Crawford.
In addition, the CGMC has been a guest artist at many other venues, including Provincetown, MA as a guest of the Provincetown Business Guild, the Ivoryton Playhouse, the Little Theatre of Manchester, the University of Connecticut at Storrs and the Garde Arts Center, New London.Community Outreach is a central part of the CGMC's mission, and recent events have benefited organizations such as Spirit of Life, Search for a Cure, the Hartford Stage, the Connecticut AIDS Residence Coalition, Project 100, New Ways Ministries, Love Makes a Family, and Alliance For Living.
Be sure to visit their website and get tickets for the next show. They are worth it!
The CGMC presents two fully-staged and costumed sets of concert events each season (in December and April/May) in locations throughout Connecticut, including the Shubert Theater in New Haven, the Bushnell in Hartford, Norwalk Concert Hall, and the Ridgefield Playhouse. The annual CGMC concert audience is over 10,000.The CGMC also produces special events, including a monthly Bingomania hosted by screen legend Joan Crawford.
In addition, the CGMC has been a guest artist at many other venues, including Provincetown, MA as a guest of the Provincetown Business Guild, the Ivoryton Playhouse, the Little Theatre of Manchester, the University of Connecticut at Storrs and the Garde Arts Center, New London.Community Outreach is a central part of the CGMC's mission, and recent events have benefited organizations such as Spirit of Life, Search for a Cure, the Hartford Stage, the Connecticut AIDS Residence Coalition, Project 100, New Ways Ministries, Love Makes a Family, and Alliance For Living.
Be sure to visit their website and get tickets for the next show. They are worth it!
Thursday, December 17, 2009
FOR THE SECOND YEAR IN A ROW, PREMIER SUBARU WILL BE A SERIES SPONSOR OF THE BRANFORD JAZZ SERIES!
Today, Premier Subaru committed to be a Series Sponsor for the Second Annual Branford Jazz Series on the Green in Branford, Connecticut. This is the second year in a row that Premier Subaru committed to this sponsorship level.
Shows will begin at 6:30pm and run to 8:30pm to give everyone a little more time to get their fanny on the green. In addition, more merchants will remain open for your dining and shopping pleasure. We expect to have several NATIONAL as well as local acts. But the biggest news is what we've been hinting at for so long and that we can now fully confirm:
THE BRANFORD JAZZ SERIES WILL BEGIN ON THURSDAY, JULY 1 AND CONTINUE FOR *NINE* THURSDAY NIGHTS IN A ROW ENDING ON AUGUST 26!
You may now say WOW!
Shows will begin at 6:30pm and run to 8:30pm to give everyone a little more time to get their fanny on the green. In addition, more merchants will remain open for your dining and shopping pleasure. We expect to have several NATIONAL as well as local acts. But the biggest news is what we've been hinting at for so long and that we can now fully confirm:
THE BRANFORD JAZZ SERIES WILL BEGIN ON THURSDAY, JULY 1 AND CONTINUE FOR *NINE* THURSDAY NIGHTS IN A ROW ENDING ON AUGUST 26!
You may now say WOW!
Wednesday, November 18, 2009
Subaru Receives A TOP SAFETY PICK ON ALL VEHICLES!
Subaru Recognized as the Only Manufacturer with All Vehicles Rated a TOP SAFETY PICK by the Insurance Institute of Highway Safety
Cherry Hill, N.J., November 18, 2009 – Subaru of America, Inc. today announced that it has been recognized as the only manufacturer with all vehicles named a TOP SAFETY PICK by the Insurance Institute for Highway Safety (IIHS). “We are extremely pleased to be the only manufacturer with all vehicles named a TOP SAFETY PICK. This is an outstanding success and a tribute to the engineering that goes into Subaru products," said Tom Doll, executive vice president and COO, Subaru of America, Inc. “To have this recognition by the IIHS reinforces to our customers that we maintain the highest standards when producing vehicles that are safe, durable, reliable as well as fun-to-drive." “Subaru is the only manufacturer with a TOP SAFETY PICK winner in every vehicle class in which it competes,” said IIHS president Adrian Lund. “The vehicles that earn this designation are the cream of the crop for protecting people in the most common kinds of crashes, and they have electronic stability control for helping drivers stay out of many crashes altogether.”
The TOP SAFETY PICK recognizes vehicles that do the best job of protecting people in front, side, rear, and now rollover crashes based on ‘good’ ratings, which denotes ‘good’ as the top ranking status possible in Institute tests. Winners also must have electronic stability control.
About IIHS
The Institute’s frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle’s overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test. Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on 2 instrumented SID-IIs dummies representing a 5th percentile woman, assessment of head protection countermeasures, and the vehicle’s structural performance during the impact. Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry — the height of a restraint and its horizontal distance behind the back of the head of an average size man. Seat/head restraints with good or acceptable geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can’t be positioned to protect many
people.
people.
In the roof strength test, a metal plate is pushed against 1 side of a roof at a constant speed. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle’s weight before reaching 5 inches of crush. This is called a strength-to-weight ratio. For an acceptable rating, the minimum required strength-to-weight ratio is 3.25. A marginal rating value is 2.5. Anything lower than that is rated poor.
Saturday, November 7, 2009
TOYS FOR TOTS IS HERE!
BRING 2 UNWRAPPED TOYS TO OUR DEALERSHIP AND SAVE AN ADDITIONAL $100 OFF THE PRICE OF YOUR NEW CAR! SERVICE CUSTOMERS - BRING 1 UNWRAPPED TOY AND RECEIVE A FREE OIL CHANGE SERVICE AND EXTERIOR CAR WASH! TIS THE SEASON TO HELP OTHERS.
Friday, November 6, 2009
Dealer Announcement – WVN-24 Service Program - 2007/ 08 PZEV Forester ECM Reprogramming & Fuel Tank One-way Fuel Valve Removal
ATTENTION SUBARU OWNERS WHO MAY HAVE RECEIVED A NOTICED REGARDING THE – WVN-24 Service Program - 2007/ 08 PZEV Forester ECM Reprogramming & Fuel Tank One-way Fuel Valve Removal
We just received the following information from Subaru of America:
Release of WVN-24 Service Program owner notification has been delayed. Mailing of owner notification letters was originally scheduled for 11/6/09. A new schedule will be posted in the near future.
Dealers are asked not to order parts associated with this Program at this time. All current orders have been canceled and any new orders will be temporarily placed on hold. As indicated in the WVN-24 Service Program Bulletin, dealers will automatically be sent an initial supply of the fuel pump gasket, P/N 42025SA000. Dealers should wait until after receiving the initial quantity to order additional stock.
We just received the following information from Subaru of America:
Release of WVN-24 Service Program owner notification has been delayed. Mailing of owner notification letters was originally scheduled for 11/6/09. A new schedule will be posted in the near future.
Dealers are asked not to order parts associated with this Program at this time. All current orders have been canceled and any new orders will be temporarily placed on hold. As indicated in the WVN-24 Service Program Bulletin, dealers will automatically be sent an initial supply of the fuel pump gasket, P/N 42025SA000. Dealers should wait until after receiving the initial quantity to order additional stock.
Thursday, October 22, 2009
Thanks Kentaro - 宮島 健太郎
I am proud to present below two photos send in by Kentaro in Japan! We appreciate the business and you sending these pictures in! Premier Subaru is WORLD WIDE!
By the way, we LOVE the wheels! Nice job!
Thursday, October 15, 2009
We Did It Twice! AMAZING!
Subaru Outback Named MOTOR TREND's 2010 Sport/Utility of the Year®
- Subaru First Automaker with two consecutive MOTOR TREND Sport/Utility of the Year Titles -
- Subaru First Automaker with two consecutive MOTOR TREND Sport/Utility of the Year Titles -
CHERRY HILL, N.J., Oct. 15 /PRNewswire/ -- Subaru of America, Inc. today announced that the Subaru Outback has been named MOTOR TREND's 2010 Sport/Utility of the Year.
The Subaru Outback's victory follows the Subaru Forester's win for the 2009 award, making Subaru the first automaker to win two consecutive MOTOR TREND Sport/Utility of the Year awards.
MOTOR TREND editor-in-chief, Angus MacKenzie, said, "The 2010 Subaru Outback offers a unique combination of comfort, efficiency, versatility and value. It boasts car-like refinement, drivability and gas mileage on the road, yet is as capable in the rough stuff as all but the most off-road focused sport utilities. Thoughtfully engineered, cleverly detailed and competitively priced, the Subaru Outback is a terrific all-rounder with broad appeal."
"We are doubly proud and honored to receive the MOTOR TREND 2010 Sport/Utility of the Year award for the second consecutive year," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America Inc. "To win the 2009 award for the Forester was wonderful enough, but to have won for the 2010 Outback this year is truly an outstanding achievement. The Subaru Outback is an icon of performance and capability and was the original SUV alternative. Now with its improved power, economy and increased dimensions it is the complete package."
Speaking to Subaru of America's sales success as the top performing automaker of 2009, Doll noted, "The success of our business is founded not only on our outstanding products, but also on the commitment and dedication of our retail sales network and great sales and marketing programs. We are absolutely thrilled that MOTOR TREND has added their validation to the Subaru brand."
Priced from $22,995, and produced at Subaru's zero-landfill plant in Lafayette, Indiana, the all-new Subaru Outback is available with either a 170-hp 2.5-liter four cylinder boxer engine or a 256-hp 3.6-liter six-cylinder boxer engine. The 2010 Outback is built on an all-new platform featuring a 2.8-inch longer wheelbase (now 107.9 inches) that improves ride and interior space, especially rear seat legroom. The 2010 Outback also features increased hip and shoulder room.
Living up to Subaru's legendary safety record, the Outback offers cutting-edge safety technology, including Subaru's ring reinforcement safety system, front, seat-mounted side, and side-curtain airbags and ABS. Subaru Vehicle Dynamics Control (VDC) system, which incorporates stability and traction control systems with a roll-over sensor, is also standard equipment.
The Subaru Outback was recently named a Top Safety Pick by the Insurance Institute of Highway Safety (IIHS).
To judge contenders for the award, MOTOR TREND's editorial staff conducted an exhaustive three-phase testing process. Phase one of the process includes a full tech check and weigh-in, then full track testing to establish baseline data for acceleration, braking, and handling. Phase two involves three days of road loops offering a range of road surfaces and traffic conditions to evaluate ride and handling, engine and transmission smoothness and responsiveness, wind and road noise, and ergonomics. A dirt-track section tests traction, stability, and braking control systems. In phase three the judges debate and deliberate. This year, the editors updated and expanded the judging criteria to six new categories:
Design Advancement - well-executed exterior and interior styling; innovative vehicle packaging; good selection and use of materials.
Engineering Excellence - total vehicle concept and execution; clever solutions to packaging, manufacturing and dynamics issues; cost-effective tech that benefits the consumer.
Intended Function - how well the vehicle does the job its planners, designers, and engineers intended it to do.
Efficiency - low fuel consumption and carbon footprint, relative to the vehicle's competitive set.
Safety - a vehicle's ability to help the driver avoid a crash, as well as the secondary safety measures that protect its occupants from harm during a crash.
Value - competitive price and equipment levels, measured against those of vehicles in the same market segment.
MOTOR TREND's Sport/Utility of the Year is not a comparison test and is only open to all-new or substantially upgraded vehicles that have gone on sale in the 12 months from November 1 of the previous year. MOTOR TREND looks for the pick of each year's crop of new SUV's, and does not revisit vehicles that have been on sale for the past few years.
Saturday, October 3, 2009
The Greening of Premier Subaru!
If you have been by our dealership, you have definitely noticed the construction work. Premier Subaru is in the middle of a $750,000 renovation of its dealership facilities to improve our buildings for our customers, employees and the environment. While we only did a complete renovation only five years ago, this time around we are able to work on some things that we really wanted to do. Part of this renovation has been to ensure that we are as green an operation as possible. These renovations dovetail with our ongoing environmental initiatives. In "greening our dealership", Premier Subaru has done the following through construction improvements and through process improvements:
- Changed interior lighting to the most energy efficient lighting possible
- Replace exterior lights with the most energy efficient lighting possible
- Replaced the paper hand towel dispensers in our lavatories with hand air dryers
- Installed secured shredder boxes to ensure that all discarded office papers are kept in locked cabinets, shredded and recycled.
- Installed advanced waste oil furnaces to actually be able to heat portions of our facility using waste motor oil, as opposed to discarding it.
- Installed advanced heating/cooling systems to ensure that the buildings are heated and cooled in the most energy efficient manner possible.
- Using cloth shop towels for mechanical repairs, which are washed and reused, as opposed to towels that are discarded.
In addition, we invested in enhanced technology to ensure that we move towards less "paper" and more "electronic" documents. To that end, we are also working hard to ensure that we have our client's most accurate and up to date email addresses. This will enable us to begin a process where we email you service reminders and notices, as opposed to printing them and mailing them. If you would like to receive your service reminders by email, please email us at info@premiersubaru.com with your email address and we will update the system.
We appreciate the environment. We have been supporters of environmental organizations and we try to "practice what we preach".
Thank you for your business and your continued confidence in our organization.
- Changed interior lighting to the most energy efficient lighting possible
- Replace exterior lights with the most energy efficient lighting possible
- Replaced the paper hand towel dispensers in our lavatories with hand air dryers
- Installed secured shredder boxes to ensure that all discarded office papers are kept in locked cabinets, shredded and recycled.
- Installed advanced waste oil furnaces to actually be able to heat portions of our facility using waste motor oil, as opposed to discarding it.
- Installed advanced heating/cooling systems to ensure that the buildings are heated and cooled in the most energy efficient manner possible.
- Using cloth shop towels for mechanical repairs, which are washed and reused, as opposed to towels that are discarded.
In addition, we invested in enhanced technology to ensure that we move towards less "paper" and more "electronic" documents. To that end, we are also working hard to ensure that we have our client's most accurate and up to date email addresses. This will enable us to begin a process where we email you service reminders and notices, as opposed to printing them and mailing them. If you would like to receive your service reminders by email, please email us at info@premiersubaru.com with your email address and we will update the system.
We appreciate the environment. We have been supporters of environmental organizations and we try to "practice what we preach".
Thank you for your business and your continued confidence in our organization.
Thursday, October 1, 2009
Subaru Launches One-of-a-Kind Infomercial
SUBARU OF AMERICA LAUNCHES A ONE OF A KIND COMMERCIAL! CHECK IT OUT BELOW! STOP BY PREMIER SUBARU FOR YOUR VERY OWN BOTTLE OF OUTBACK DETERGENT! LIMITED TIME ONLY!
Subaru Launches One-of-a-Kind Infomercial
Subaru Launches One-of-a-Kind Infomercial
Friday, September 18, 2009
See Premier Subaru at the Guilford Fair THIS WEEKEND!
Join Premier Subaru for the 10th year in a row at the GUILFORD FAIR! Barbara Mullen will be leading the entire Premier Subaru crew for the 10th Year in a row! We are showing off the ALL NEW SUBARU OUTBACK AND THE ALL NEW SUBARU LEGACY!
We are bringing our dealership to you!
This weekend only (September 18, 19 and 20, 2009) at the GUILFORD FAIR located at the GUILFORD FAIRGROUNDS in GUILFORD, CT!
We are bringing our dealership to you!
This weekend only (September 18, 19 and 20, 2009) at the GUILFORD FAIR located at the GUILFORD FAIRGROUNDS in GUILFORD, CT!
Subaru Partners with Charities in its Second Annual Share the Love Event
This is why WE LOVE being a Subaru Dealer! Last year, we helped raise over $25,000 to these outstanding charities. We want to BEAT THAT this year!
Subaru Partners with Charities in its Second Annual Share the Love Event
Subaru Partners with Charities in its Second Annual Share the Love Event
Tuesday, September 1, 2009
SUBARU OF AMERICA REPORTS AN ALL TIME SALES RECORD!
News Release Issued: September 1, 2009 3:44 PM EDT
Subaru of America, Inc. Reports All-Time Sales Records
- The Company Has Record Sales for Best Month Ever -
- Subaru Forester, Impreza and Legacy Break All Previous Records -
CHERRY HILL, N.J., Sept. 1 /PRNewswire/ -- Subaru of America, Inc. today announced that it had the company's best sales month ever with a 52-percent increase in August sales. The company sold 28,683 units this August versus 18,932 units in August 2008 and had an 11-percent gain year-over-year. Subaru sales for August 2009 also showed a 31-percent increase over July 2009 Subaru sales, which was also a record month for the company.
Record-breaking results for three Subaru models include: a 76-percent increase in sales for the Subaru Forester with 11,870 units sold, a 30-percent increase in sales for the Subaru Impreza with 6,590 units sold and a 49-percent increase in sales for the Subaru Legacy with 3,569 units sold for the month. In addition, Subaru received the distinction of being named the only automotive manufacturer with 2009 "Top Safety Picks" for all 2010 models by the Insurance Institute for Highway Safety (IIHS). To receive the "Top Safety Pick" designation, a manufacturer has to continually improve its crash safety requirements and each product has to be at the top level of crash protection in front, side and rear crash impacts.
"While the CARS program helped fuel our August results, the fact that this is our third consecutive record month reinforces that our products have connected with consumers," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Well before our success with the CARS program, we were having great results and I am confident that with the newly introduced 2010 Subaru Outback and Legacy models, we will continue to be successful."
"Subaru has the perfect products to capitalize in the ever-growing crossover utility segment with the new 2010 Outback and Forester models," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "In the sedan segment, we have an unprecedented opportunity to gain sales and market share with the all-new 2010 Subaru Legacy. The Legacy, built on an all-new platform with a longer wheelbase and increased width for greater interior room also achieves 31 mpg highway. When combined with those attributes and All-Wheel Drive technology, as is standard with all Subaru vehicles, we think it is the best overall value in the sedan segment," Doll continued.
Subaru of America, Inc. Reports All-Time Sales Records
- The Company Has Record Sales for Best Month Ever -
- Subaru Forester, Impreza and Legacy Break All Previous Records -
CHERRY HILL, N.J., Sept. 1 /PRNewswire/ -- Subaru of America, Inc. today announced that it had the company's best sales month ever with a 52-percent increase in August sales. The company sold 28,683 units this August versus 18,932 units in August 2008 and had an 11-percent gain year-over-year. Subaru sales for August 2009 also showed a 31-percent increase over July 2009 Subaru sales, which was also a record month for the company.
Record-breaking results for three Subaru models include: a 76-percent increase in sales for the Subaru Forester with 11,870 units sold, a 30-percent increase in sales for the Subaru Impreza with 6,590 units sold and a 49-percent increase in sales for the Subaru Legacy with 3,569 units sold for the month. In addition, Subaru received the distinction of being named the only automotive manufacturer with 2009 "Top Safety Picks" for all 2010 models by the Insurance Institute for Highway Safety (IIHS). To receive the "Top Safety Pick" designation, a manufacturer has to continually improve its crash safety requirements and each product has to be at the top level of crash protection in front, side and rear crash impacts.
"While the CARS program helped fuel our August results, the fact that this is our third consecutive record month reinforces that our products have connected with consumers," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Well before our success with the CARS program, we were having great results and I am confident that with the newly introduced 2010 Subaru Outback and Legacy models, we will continue to be successful."
"Subaru has the perfect products to capitalize in the ever-growing crossover utility segment with the new 2010 Outback and Forester models," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "In the sedan segment, we have an unprecedented opportunity to gain sales and market share with the all-new 2010 Subaru Legacy. The Legacy, built on an all-new platform with a longer wheelbase and increased width for greater interior room also achieves 31 mpg highway. When combined with those attributes and All-Wheel Drive technology, as is standard with all Subaru vehicles, we think it is the best overall value in the sedan segment," Doll continued.
Thursday, August 27, 2009
SUBARU NAMED THE ONLY MANUFACTURER WITH 2009 IIHS TOP SAFETY PICKS FOR ALL 2010 MODELS!
Subaru Named The Only Manufacturer With 2009 IIHS Top Safety Picks for All 2010 models
PRNewswireCHERRY HILL, N.J.
CHERRY HILL, N.J., Aug. 27 /PRNewswire/ -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.
To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.
"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."
"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.
About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.
PRNewswireCHERRY HILL, N.J.
CHERRY HILL, N.J., Aug. 27 /PRNewswire/ -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.
To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.
"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."
"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.
About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.
2010 Subaru Legacy and 2010 Subaru Outback Earn Top Safety Pick Awards!
News Release Issued: August 27, 2009 3:15 PM EDT
2010 Subaru Legacy and Outback Vehicles Earn 2009 Top Safety Pick Awards
CHERRY HILL, N.J., Aug. 27 /PRNewswire/ -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.
To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.
"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."
"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.
About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people
2010 Subaru Legacy and Outback Vehicles Earn 2009 Top Safety Pick Awards
CHERRY HILL, N.J., Aug. 27 /PRNewswire/ -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.
To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.
"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."
"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.
About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people
Thursday, August 20, 2009
THE CASH FOR CLUNKERS (CARS) PROGRAM IS ENDING!
If you've even thought about exchanging your "clunker" for a new Subaru, come to Premier Subaru NOW to take advantage! Our participation in the federal Car Allowance Rebate System (CARS, otherwise known as "Cash for Clunkers") program WILL END tomorrow, August 21st at 6 pm.
According to an unofficial survey by the National Automobile Dealers Association (NADA), all of the $3 billion allocated by the federal government for this program has been claimed.
Furthermore, NADA released the following in a statement last night: "It is important to note that NHTSA (National Highway Transportation and Safety Administration, the agency overseeing CARS program) has confirmed elsewhere that if the program's money runs out before a dealer is reimbursed, that dealer will not be paid."
In light of these revelations, Premier Subaru will end their participation in the CARS program tomorrow at the close of business.
As one of the first dealers to begin participating locally, Premier has had phenemonal success with the program and has enjoyed seeing many happy customers exchange their clunkers for $3500-$4500 towards their new Subaru models. We will be glad to see as many more as can come down and get a vehicle before tomorrow at 6 pm.
To schedule your appointment or with any questions, please call our customer care department at 1-800-411-4551.
Thursday, August 13, 2009
COME AND SEE US FOR A CERTIFIED PREOWNED SUBARU!
COME AND SEE US AT PREMIER SUBARU FOR YOUR NEXT CERTIFIED PREOWNED SUBARU! WITH ONE OF THE LARGEST SELECTIONS IN THE NORTHEAST, WE ARE BOUND TO HAVE THE CAR YOU ARE LOOKING FOR. OUR OWNER FLIES ALL OVER THE COUNTRY TO SUBARU OF AMERICA FACTORY SPONSORED AUCTIONS - SOMETHING MOST DEALERS DON'T DO. STOP IN TO OUR NEW CERTIFIED PREOWNED SHOWROOM, OR, VISIT US ONLINE AT WWW.PREMIERSUBARU.COM.
Our Newest Commercial - Announcing the All New 2010 Subaru Legacy and 2010 Subaru Outback!
COME TO PREMIER SUBARU TO SEE THE ALL NEW 2010 SUBARU LEGACY AND 2010 SUBARU FORESTER! PLUS, EXISTING SUBARU OWNERS ARE ELGIBILE FOR EVEN MORE FOR THEIR TRADE UNDER SUBARU OF AMERICA'S GUARANTEED TRADE PROGRAM. UNDER THIS PROGRAM, SUBARU OF AMERICA WILL BUY YOUR CURRENT SUBARU BACK AT AN AMOUNT THAT MAY BE EVEN ABOVE KELLEY BLUE BOOK, WHEN YOU BUY A NEW SUBARU! COME AND SEE US TODAY!
Saturday, August 8, 2009
THE BRANFORD JAZZ ON THE GREEN SERIES CONTINUES!
Premier Subaru is proud to sponsor the inagural season of the Branford Jazz on the Green Series! So far, it has been a GREAT hit! Only 2 shows remain! So, make sure you are on the Green here in Branford this Thursday and next Thursday at 6pm!
For more details, please see the official website at www.branfordjazz.com
We will see you there!
Friday, August 7, 2009
PRICING ON 2010 SUBARU IMPREZA LINE ANNOUNCED!
Subaru Announces Pricing On New 2010 Impreza
Record-breaking model prices largely unchanged for 2010
Premium model price now $1,000 lower
CHERRY HILL, N.J., /PRNewswire/ -- Subaru of America, Inc. has announced pricing of the 2010 model year Impreza line-up, including a new Special Edition Package available on the Impreza 2.5i Premium.
Pricing for the Impreza model, which set a sales record in 2008, begins at an unchanged $17,495 for the 170-hp 2.5i with Symmetrical All-Wheel Drive as standard. (All 2010 Subaru models feature new Symmetrical AWD badging.)
Impreza blends fun-to-drive performance, safety, and functionality with Subaru Symmetrical All-Wheel Drive, making it an unmatched value in the compact segment. As well as receiving the highest possible ratings in IIHS crash tests, and being listed as 2009 IIHS "Top Safety Pick", the Impreza also scored NHTSA five-star crash test ratings for frontal impact for both the driver and front passenger, a five-star rating for the driver side impact, and a four-star rating for the rear passenger side impact.
The Impreza 2.5i Premium is reconfigured for 2010, with pricing starting at $18,495 - $1,000 less than the 2009 model.
Impreza 2.5i, 2.5GT and Outback Sport models add a stylish new grille and an attractive new exterior color Camellia Red Pearl is available on 2.5i & 2.5GT models. GT models are powered by a 224-hp intercooled turbo Boxer engine and teamed to standard 4-speed automatic transmission and Active AWD version of Symmetrical All-Wheel Drive.
The value continues with the introduction of the new Special Edition Package that includes power moonroof and fog lights as well as the All-Weather Package. The Impreza 2.5i Premium with the Special Edition Package starts at $18,995.
Bluetooth hands-free cell phone capability is now standard on 2.5i Premium and WRX Premium models with the navigation system.
For 2010, the Impreza Outback Sport model adds Paprika Red Pearl/Steel Silver Metallic and a new two-tone exterior color, and retains its starting price of $19,995.
The performance-oriented 2010 Impreza WRX has a starting price of $24,995, again unchanged from last year and is available exclusively with a 5-speed manual transmission. The All-Wheel Drive Impreza WRX features a 2.5-Liter DOHC inter-cooled turbocharged engine delivering 265 horsepower, a new exterior side sill, 225/45 R17 lower profile summer performance tires, 17-inch alloy wheels, an Aero Package, WRX upholstery w/red stitching and WRX logo on front seats, leather-wrapped steering wheel and red stitching, and STI type grille w/WRX badge. The Impreza WRX 5-door model has the same features as the 4-door, plus a rear spoiler and has a starting price of $25,495.
Pricing for the high-performance model WRX STI, which for 2010 features black alcantara trim and a black center console with red stitching also remains unchanged at $34,995.
Destination and delivery for all 2010 Impreza models is $695 (excluding Alaska).
Record-breaking model prices largely unchanged for 2010
Premium model price now $1,000 lower
CHERRY HILL, N.J., /PRNewswire/ -- Subaru of America, Inc. has announced pricing of the 2010 model year Impreza line-up, including a new Special Edition Package available on the Impreza 2.5i Premium.
Pricing for the Impreza model, which set a sales record in 2008, begins at an unchanged $17,495 for the 170-hp 2.5i with Symmetrical All-Wheel Drive as standard. (All 2010 Subaru models feature new Symmetrical AWD badging.)
Impreza blends fun-to-drive performance, safety, and functionality with Subaru Symmetrical All-Wheel Drive, making it an unmatched value in the compact segment. As well as receiving the highest possible ratings in IIHS crash tests, and being listed as 2009 IIHS "Top Safety Pick", the Impreza also scored NHTSA five-star crash test ratings for frontal impact for both the driver and front passenger, a five-star rating for the driver side impact, and a four-star rating for the rear passenger side impact.
The Impreza 2.5i Premium is reconfigured for 2010, with pricing starting at $18,495 - $1,000 less than the 2009 model.
Impreza 2.5i, 2.5GT and Outback Sport models add a stylish new grille and an attractive new exterior color Camellia Red Pearl is available on 2.5i & 2.5GT models. GT models are powered by a 224-hp intercooled turbo Boxer engine and teamed to standard 4-speed automatic transmission and Active AWD version of Symmetrical All-Wheel Drive.
The value continues with the introduction of the new Special Edition Package that includes power moonroof and fog lights as well as the All-Weather Package. The Impreza 2.5i Premium with the Special Edition Package starts at $18,995.
Bluetooth hands-free cell phone capability is now standard on 2.5i Premium and WRX Premium models with the navigation system.
For 2010, the Impreza Outback Sport model adds Paprika Red Pearl/Steel Silver Metallic and a new two-tone exterior color, and retains its starting price of $19,995.
The performance-oriented 2010 Impreza WRX has a starting price of $24,995, again unchanged from last year and is available exclusively with a 5-speed manual transmission. The All-Wheel Drive Impreza WRX features a 2.5-Liter DOHC inter-cooled turbocharged engine delivering 265 horsepower, a new exterior side sill, 225/45 R17 lower profile summer performance tires, 17-inch alloy wheels, an Aero Package, WRX upholstery w/red stitching and WRX logo on front seats, leather-wrapped steering wheel and red stitching, and STI type grille w/WRX badge. The Impreza WRX 5-door model has the same features as the 4-door, plus a rear spoiler and has a starting price of $25,495.
Pricing for the high-performance model WRX STI, which for 2010 features black alcantara trim and a black center console with red stitching also remains unchanged at $34,995.
Destination and delivery for all 2010 Impreza models is $695 (excluding Alaska).
Monday, August 3, 2009
Subaru of America, Inc. Announces Sales Results for Best Month Ever
-- The Company Posted a 34-Percent Increase in Sales for July --
Cherry Hill, N.J., August 3, 2009 – Subaru of America, Inc. today announced that it had its best sales month ever with a 34-percent increase in sales in July. The company sold 21,839 units this July versus 16,271 units in July 2008 and had a 4-percent gain year-over-year. Subaru sales for July 2009 also showed a 17-percent increase over June 2009 Subaru sales.
The introduction of the new 2010 Subaru Legacy and Outback vehicles kept the momentum going for the car company as it continues to outpace the industry. The Subaru Legacy posted a 34-percent increase, the Outback a 33-percent increase, while the Impreza posted a record sales month and the most gains with a 41-percent sales increase, with the Forester continuing to bring in strong sales with an increase of 36-percent, which also represented a monthly record.
“July’s record results built on the momentum we've established this year. The month started strong and gained momentum with the 2010 Legacy and Outback launches. We were in a position for a very good month already, but when the CARS program hit, things went to the next level,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. “Our success this month reflects the strength of the Subaru model line-up. The Subaru Impreza and Forester models set monthly records while the brand new Legacy and Outback are off to a strong start.”
"We have been consistent with everything we have done to build not only safe, durable, fun-to-drive vehicles, but also the Subaru brand," said Tom Doll, executive vice president and chief operating officer, Subaru of America, Inc. "Our sales reflect that our brand has solidly connected with customers and we look forward to building great relationships with them as well
-- The Company Posted a 34-Percent Increase in Sales for July --
Cherry Hill, N.J., August 3, 2009 – Subaru of America, Inc. today announced that it had its best sales month ever with a 34-percent increase in sales in July. The company sold 21,839 units this July versus 16,271 units in July 2008 and had a 4-percent gain year-over-year. Subaru sales for July 2009 also showed a 17-percent increase over June 2009 Subaru sales.
The introduction of the new 2010 Subaru Legacy and Outback vehicles kept the momentum going for the car company as it continues to outpace the industry. The Subaru Legacy posted a 34-percent increase, the Outback a 33-percent increase, while the Impreza posted a record sales month and the most gains with a 41-percent sales increase, with the Forester continuing to bring in strong sales with an increase of 36-percent, which also represented a monthly record.
“July’s record results built on the momentum we've established this year. The month started strong and gained momentum with the 2010 Legacy and Outback launches. We were in a position for a very good month already, but when the CARS program hit, things went to the next level,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. “Our success this month reflects the strength of the Subaru model line-up. The Subaru Impreza and Forester models set monthly records while the brand new Legacy and Outback are off to a strong start.”
"We have been consistent with everything we have done to build not only safe, durable, fun-to-drive vehicles, but also the Subaru brand," said Tom Doll, executive vice president and chief operating officer, Subaru of America, Inc. "Our sales reflect that our brand has solidly connected with customers and we look forward to building great relationships with them as well
CUSTOMERS HAVE TAKEN DELIVERY OF THEIR NEW CARS UNDER THE CASH FOR CLUNKERS PROGRAM!
AT PREMIER SUBARU, CUSTOMERS ARE "FEELING THE LOVE" BY USING UP TO $4,500 IN GOVERNMENT DOLLARS UNDER THE CARS PROGRAM (ALSO KNOWN AS CASH FOR CLUNKERS). ALL SUBARU DEALERS ARE NOT PARTICIPATING IN THE PROGRAM, SO, GET TO PREMIER SUBARU TODAY WHILE GOVERNMENT FUNDS ARE STILL AVAILABLE!
Saturday, August 1, 2009
CASH FOR CLUNKERS IS ON AT PREMIER SUBARU!
HURRY WHILE THE MONEY IS AVAILABLE! THE CARS PROGRAM (CASH FOR CLUNKERS) IS ON AT PREMIER SUBARU!
We are happy to have served over 30 customers who have taken advantage of the Government's Car Allowance Rebate System (CARS), or, informally known as Cash for Clunkers! We are happy to report that, just today, 8 of these vehicles were taken to the junkyard for recycling after we have rendered their engines useless. This is a GREAT program that, originally, was tried successfully in Europe and Japan.
We encourage you to take advantage of this program. Premier Subaru is one of the originally approved CARS dealers. We know the "in's and out's" of this complicated program and are here to assist you!
Thursday, July 9, 2009
The BRANFORD JAZZ SERIES sponsored by PREMIER SUBARU STARTS TONIGHT!
Don't forget, join us, starting tonight at 6pm, for the First Concert in the Branford Jazz Festival, sponsored by PREMIER SUBARU.
See you on the Branford Green!
See you on the Branford Green!
CONGRATULATIONS GARY!
GARY CHRISTIANSEN RECEIVES "SILVER AWARD" FROM SUBARU OF AMERICA FOR SERVICE CONSULTANT EXCELLENCE!
Congratulations to Premier Subaru's own Gary Christiansen for winning the SILVER AWARD for Service Consultant Excellence from Subaru of America for 2008. Gary's award places him in SECOND position out of all of the Service Consultants in the Northeast (over 80 people!). We congratulate Gary, who is a REPEAT WINNER OF THIS AWARD on this wonderful achivement. We are very proud of him!
(In the picture: Dennis Cullen, Service Director; Gary Christiansen, Service Consultant and Brian Giffen, Subaru of New England District Fixed Operations Manager)
Friday, July 3, 2009
..And, on top of it all, we can COOK!
Today, Premier Subaru held an employee picnic to celebrate the upcoming July 4th holiday! What a great event! All employees brought in something that they, in most cases, made themselves. We also had hotdogs, hamburgers and, of course, Italian sausage. It was a great time. We thank everyone for their participation!
By the way, do we Gino up in the line again? I didn't know you could do 5th's!!!
HAPPY FOURTH OF JULY TO ALL! MAY IT BE A SAFE AND JOYOUS HOLIDAY!
Thursday, July 2, 2009
PREMIER SUBARU WILL BE A CERTIFIED DEALER FOR THE CASH FOR CLUNKERS PROGRAM!
PREMIER SUBARU ANNOUNCES THAT WE WILL BE A CERTIFIED DEALER UNDER THE CASH FOR CLUNKERS PROGRAM.
While Cash For Clunkers has been signed into law, the Department of Transportation has another three weeks to formulate the regulations for the law. Please stay tuned as we will be the first to provide you this information as we receive it.
Premier Subaru is also asking that consumers watch out for scams, as already, criminals and some unscrupulous car dealers are using it to dupe consumers. CNN Money reports that some "cash for clunkers" web sites are asking consumers to provide personal information, including names, addresses and social security numbers, so that they can "register" for the program. Other web sites tell car shoppers they will put them in touch with authorized "Cash for Clunkers" dealers in their area. Car dealers will have to register to participate in the program (Premier Subaru is doing so). Currently, the NHTSA hasn't even determined how the registration process will work. There will be NO NEED for consumers to register at all. Once clue that the websites are not real is that they use the name "Cash for Clunkers". That is NOT the real name of the program. The program is known as the Car Allowance Rebate System (CARS). NHTSA has set up an official website at www.cars.gov to provide information on the program.
Stay tuned to this blog as we will post updates as we receive them.
Monday, June 29, 2009
CLASS LEADING FUEL ECONOMY BY THE 2010 SUBARU OUTBACK! WOW!
Subaru of America, Inc. Announces EPA Figures for 2010 Outback
- Subaru Outback Wagon Achieves 29 mpg Hwy -
- Offers Better Fuel Economy Than Many Front-Wheel Drive Competitors -
CHERRY HILL, N.J., June 29 -- Subaru of America, Inc. today announced the EPA fuel economy results for the all-new 2010MY Outback. The 2010 All-Wheel Drive Subaru Outback achieves up to 24 mpg combined and 29 mpg highway, even while interior volume is up over 7-percent.
Specifically the Outback 2.5i CVT now exhibits better fuel economy (EPA combined) than such competitors as the Toyota Venza, Volvo XC70, VW Passat, Jeep Grand Cherokee and Ford Explorer.
The 2010 Subaru Outback now scores better on EPA fuel economy than the much smaller Suzuki SX-4 AWD and has significantly more power coming from its 170HP 2.5L 4-cylinder Boxer engine.
"The all-new 2010 Subaru Outback combines great on- and off-road capability, comfortable space, incredible cargo carrying ability and fuel economy all for a great price," said Tim Mahoney, senior vice president and CMO of Subaru of America, Inc. "We think this new Outback will really raise the bar in the crossover segment."
With its unique Boxer engine, segment-leading 8.7 inches of ground clearance, standard Symmetrical All-Wheel Drive and fold-away roof rack crossbars, the all-new Subaru Outback has an entry-level price of $22,995 (excluding destination and delivery). The Outback provides an alternative for customers looking for more room than a midsize sedan and features the off-road capabilities of an SUV, with the fuel economy of a small car.
- Subaru Outback Wagon Achieves 29 mpg Hwy -
- Offers Better Fuel Economy Than Many Front-Wheel Drive Competitors -
CHERRY HILL, N.J., June 29 -- Subaru of America, Inc. today announced the EPA fuel economy results for the all-new 2010MY Outback. The 2010 All-Wheel Drive Subaru Outback achieves up to 24 mpg combined and 29 mpg highway, even while interior volume is up over 7-percent.
Specifically the Outback 2.5i CVT now exhibits better fuel economy (EPA combined) than such competitors as the Toyota Venza, Volvo XC70, VW Passat, Jeep Grand Cherokee and Ford Explorer.
The 2010 Subaru Outback now scores better on EPA fuel economy than the much smaller Suzuki SX-4 AWD and has significantly more power coming from its 170HP 2.5L 4-cylinder Boxer engine.
"The all-new 2010 Subaru Outback combines great on- and off-road capability, comfortable space, incredible cargo carrying ability and fuel economy all for a great price," said Tim Mahoney, senior vice president and CMO of Subaru of America, Inc. "We think this new Outback will really raise the bar in the crossover segment."
With its unique Boxer engine, segment-leading 8.7 inches of ground clearance, standard Symmetrical All-Wheel Drive and fold-away roof rack crossbars, the all-new Subaru Outback has an entry-level price of $22,995 (excluding destination and delivery). The Outback provides an alternative for customers looking for more room than a midsize sedan and features the off-road capabilities of an SUV, with the fuel economy of a small car.
Thursday, June 18, 2009
OUTSTANDING FUEL ECONOMY BY SUBARU!
Subaru of America, Inc. Announces EPA figures for 2010 Legacy
- Subaru Legacy Sedan achieves 31mpg Hwy -
- Best MPG figures for mid-size AWD in U.S. Market -
- Better economy than many front-wheel drive competitors
CHERRY HILL, N.J., June 18 /PRNewswire/ -- Subaru of America today announced the EPA fuel economy results for 2010MY Legacy. The 2010 All-Wheel Drive Legacy achieves up to 26 mpg combined and 31 mpg highway, despite having grown in size in almost every dimension.
Specifically, the Legacy 2.5i CVT now exhibits better fuel economy (EPA combined) than such Front-Wheel competitors such as Honda Accord, Mazda6i, VW Passat and Hyundai Sonata. Furthermore, the new Legacy is now the highest rated midsize AWD sedan (EPA combined) in the U.S. market for 2010MY.
Tim Mahoney, senior vice president and CMO of Subaru of America said, "We are thrilled that the all-new 2010 Legacy not only offers more space and a more rewarding drive than the competition, but it also delivers better fuel economy at a very competitive price."
The Subaru Legacy comes with Subaru's legendary Boxer engine, Symmetrical All-Wheel Drive, quick-ratio steering and a new double-wishbone suspension system. The 2010 Legacy has an entry-level price of $19,995 (excl. delivery) and will provide an alternative for customers looking for more from the mid-sized sedan segment.
2010MY EPA Fuel Economy Ratings
Legacy 2.5i 6MT 19 mpg city / 22 mpg combined / 27 mpg hwy
Legacy 2.5i CVT 23 mpg city / 26 mpg combined / 31 mpg hwy
Legacy 2.5GT 6MT 18 mpg city / 21 mpg combined / 25 mpg hwy
Legacy 3.6R 5AT 18 mpg city / 21 mpg combined / 25 mpg hwy
- Subaru Legacy Sedan achieves 31mpg Hwy -
- Best MPG figures for mid-size AWD in U.S. Market -
- Better economy than many front-wheel drive competitors
CHERRY HILL, N.J., June 18 /PRNewswire/ -- Subaru of America today announced the EPA fuel economy results for 2010MY Legacy. The 2010 All-Wheel Drive Legacy achieves up to 26 mpg combined and 31 mpg highway, despite having grown in size in almost every dimension.
Specifically, the Legacy 2.5i CVT now exhibits better fuel economy (EPA combined) than such Front-Wheel competitors such as Honda Accord, Mazda6i, VW Passat and Hyundai Sonata. Furthermore, the new Legacy is now the highest rated midsize AWD sedan (EPA combined) in the U.S. market for 2010MY.
Tim Mahoney, senior vice president and CMO of Subaru of America said, "We are thrilled that the all-new 2010 Legacy not only offers more space and a more rewarding drive than the competition, but it also delivers better fuel economy at a very competitive price."
The Subaru Legacy comes with Subaru's legendary Boxer engine, Symmetrical All-Wheel Drive, quick-ratio steering and a new double-wishbone suspension system. The 2010 Legacy has an entry-level price of $19,995 (excl. delivery) and will provide an alternative for customers looking for more from the mid-sized sedan segment.
2010MY EPA Fuel Economy Ratings
Legacy 2.5i 6MT 19 mpg city / 22 mpg combined / 27 mpg hwy
Legacy 2.5i CVT 23 mpg city / 26 mpg combined / 31 mpg hwy
Legacy 2.5GT 6MT 18 mpg city / 21 mpg combined / 25 mpg hwy
Legacy 3.6R 5AT 18 mpg city / 21 mpg combined / 25 mpg hwy
Travis Pastrana and The Subaru Road Racing Team
It was great to attend the Subaru National Dealer Meeting in Washington, DC this past weekend (June 13, 2009). This was a great meeting since is conincided with the release of the all-new 2010 Subaru Legacy and Outback. Two amazing vehicles. Furthermore, it was great to see Travis Pastrana again. Of course, Travis is exceedingly cool and loves the Subaru product. He also takes the time to sign autographs (I think I have 5 of them now!) and even spoke with one of his largest fans, Stanley Nitkowski (who works for us) on my cell phone.
During the meeting, I also met Joe Aquilante, a professional racer turned team owner, of Phoenix Performance. This road race team has garnered multiple SCCA Club Racing National Titles with the STI platform and is currently campaigning the prestigious Grand American KONI Challenge series in a Street-Tuner-Classed Subaru Legacy 2.5GT Spec B. It was great to meet Joe and his entire team. I enjoyed seeing them race the Subaru at Lime Rock Park in Lakeville, Connecticut. If you have an opportunity, please check them out during this year's racing season.
Tuesday, June 16, 2009
We have it! Get a sneak peak at the 2010 Subaru Legacy!
See It Here Now! The 2010 Subaru Legacy Sedan is at Premier Subaru in Branford, Connecticut!
This outstanding 2010 Subaru Legacy Sedan is a fresh arrival, and, it's here early! The 2010 models are not scheduled for introduction until the end of July, 2009 or Early August, 2009. We have an all new 2010 Subaru Legacy Limited with the Harmon/Kardon audio package and a power moonroof. The vehicle is awesome! Come and see it on our showroom floor today and SEE THE FUTURE OF SUBARU!
Wednesday, May 27, 2009
The New 2010 Subaru Forester Information Has Been Announced!
Subaru of America, Inc., announced pricing on the 2010 Subaru Forester. The newly redesigned Forester - introduced last spring - hit an all-times sales record for the company as it was the right vehicle, at the right time, for people looking to downsize from larger SUVs without giving up valuable cargo room. Among its many accolades, the Forester was named Sport/Utility of the Year by Motor Trend magazine.
As with all Subaru models, the 2010 Forester comes equipped as standard with Symmetrical All-Wheel Drive.
The 2010 Forester once again blends positive SUV attributes including a high seating point and interior versatility with passenger car comfort, superior handling, fuel efficiency and is available in both 2.5 liter naturally aspirated and 2.5 liter turbocharged models. The naturally aspirated models are available with a manual or automatic transmission. 2.5X and 2.5XT turbocharged models come standard with automatic transmission. The naturally aspirated model is available in three trim levels; 2.5X, 2.5X Premium and 2.5X Limited models. The 2.5XT turbocharged version is available in two trim levels; 2.5XT Premium and 2.5XT Limited models.
Model Pricing Highlights:The 2010 Subaru Forester 2.5X has a starting price of $20,295 and comes with AM/FM stereo with single disc CD player and 4 speakers, (3) 12 volt power outlets, 215/65 R16 96H All-Season tires, Brake Assist, Vehicle Dynamics Control (VDC), daytime running lights, engine immobilizer, carpeted floor mats, multi-functional center console box and sliding arm rest, 60/40 split fold-down rear seat, rear window wiper and washer, remote keyless entry and tilt steering column.
There are a number of options available for the 2010 Forester. (Availability varies by trim level):
All-Weather Package $400 includes: heated front seats, windshield wiper de-icer and heated exterior mirrors
GPS navigation system $1,800 includes: AM/FM/CD/DVD, 7" LCD touch-screen, hands-free Bluetooth phone, auxiliary audio and video input jacks
The 2.5X Premium has a starting price of $22,795. Standard equipment includes all 2.5X model features (where applicable) plus a standard 10-way power driver's seat, 17-inch Alloy Wheels, 225/55 R17 95H All-Season tires, privacy glass, panoramic power moonroof, roof rails, steering wheel mounted audio switches, reclining rear seatback function and rear seat retractable rear tray. Optional: All-Weather Package.
The 2.5X Limited equipped with automatic transmission has a starting price of $25,995. Standard equipment includes all 2.5X Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, chrome exhaust tips, automatic climate control system, AM/FM stereo with 6-disc changer and 6 speakers, fog lights, cargo floor mat, and All-Weather Package. Optional: GPS navigation system.
The 2.5XT Premium equipped with automatic transmission has a starting price of $26,495. Standard equipment includes all 2.5X Premium model features (where applicable) plus a 2.5 liter turbocharged engine with Active Valve Control System, decorative engine cover, chrome exhaust tips, fog lights, rear spoiler, telescopic steering column, unique 17-inch alloy wheels, exclusive upholstery, AM/FM stereo with 6-disc changer and 6 speakers and aluminum-alloy accelerator and brake pedal covers.
The 2.5XT Limited equipped with automatic transmission has a starting price of $28,495. Standard equipment includes all 2.5XT Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, automatic climate control, a 10-way power driver's seat and All-Weather Package. Optional: GPS navigation system.
Accessory items for all 2010 Forester models will be available soon on www.subaru.com.
Destination and Delivery charge is $695 for all 2010MY Forester models in the Contiguous 48 States. The MSRP of PZEV (Partial Zero Emissions Vehicle) models is $300 more than the federal specification model.
Bluetooth is a registered trademark of Bluetooth SIG, Inc.
As with all Subaru models, the 2010 Forester comes equipped as standard with Symmetrical All-Wheel Drive.
The 2010 Forester once again blends positive SUV attributes including a high seating point and interior versatility with passenger car comfort, superior handling, fuel efficiency and is available in both 2.5 liter naturally aspirated and 2.5 liter turbocharged models. The naturally aspirated models are available with a manual or automatic transmission. 2.5X and 2.5XT turbocharged models come standard with automatic transmission. The naturally aspirated model is available in three trim levels; 2.5X, 2.5X Premium and 2.5X Limited models. The 2.5XT turbocharged version is available in two trim levels; 2.5XT Premium and 2.5XT Limited models.
Model Pricing Highlights:The 2010 Subaru Forester 2.5X has a starting price of $20,295 and comes with AM/FM stereo with single disc CD player and 4 speakers, (3) 12 volt power outlets, 215/65 R16 96H All-Season tires, Brake Assist, Vehicle Dynamics Control (VDC), daytime running lights, engine immobilizer, carpeted floor mats, multi-functional center console box and sliding arm rest, 60/40 split fold-down rear seat, rear window wiper and washer, remote keyless entry and tilt steering column.
There are a number of options available for the 2010 Forester. (Availability varies by trim level):
All-Weather Package $400 includes: heated front seats, windshield wiper de-icer and heated exterior mirrors
GPS navigation system $1,800 includes: AM/FM/CD/DVD, 7" LCD touch-screen, hands-free Bluetooth phone, auxiliary audio and video input jacks
The 2.5X Premium has a starting price of $22,795. Standard equipment includes all 2.5X model features (where applicable) plus a standard 10-way power driver's seat, 17-inch Alloy Wheels, 225/55 R17 95H All-Season tires, privacy glass, panoramic power moonroof, roof rails, steering wheel mounted audio switches, reclining rear seatback function and rear seat retractable rear tray. Optional: All-Weather Package.
The 2.5X Limited equipped with automatic transmission has a starting price of $25,995. Standard equipment includes all 2.5X Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, chrome exhaust tips, automatic climate control system, AM/FM stereo with 6-disc changer and 6 speakers, fog lights, cargo floor mat, and All-Weather Package. Optional: GPS navigation system.
The 2.5XT Premium equipped with automatic transmission has a starting price of $26,495. Standard equipment includes all 2.5X Premium model features (where applicable) plus a 2.5 liter turbocharged engine with Active Valve Control System, decorative engine cover, chrome exhaust tips, fog lights, rear spoiler, telescopic steering column, unique 17-inch alloy wheels, exclusive upholstery, AM/FM stereo with 6-disc changer and 6 speakers and aluminum-alloy accelerator and brake pedal covers.
The 2.5XT Limited equipped with automatic transmission has a starting price of $28,495. Standard equipment includes all 2.5XT Premium model features (where applicable) plus leather-trimmed upholstery, leather-wrapped steering wheel and shifter handle, automatic climate control, a 10-way power driver's seat and All-Weather Package. Optional: GPS navigation system.
Accessory items for all 2010 Forester models will be available soon on www.subaru.com.
Destination and Delivery charge is $695 for all 2010MY Forester models in the Contiguous 48 States. The MSRP of PZEV (Partial Zero Emissions Vehicle) models is $300 more than the federal specification model.
Bluetooth is a registered trademark of Bluetooth SIG, Inc.
Friday, May 22, 2009
Subaru Forester Named One of the 'Best Family Cars for 2009' by Parents Magazine and Edmunds.com
Subaru Forester Named One of the 'Best Family Cars for 2009' by Parents Magazine and Edmunds.com
May 22, 2009:
The 2009 Subaru Forester today was named to the "Best Family Cars for 2009" list by Parents Magazine and Edmunds.com. The award is the culmination of six months of test-driving and analyzing dozens of vehicles, plus feedback from parents who own and drive the vehicles on a daily basis. As part of a rigorous evaluation, each vehicle was judged on safety, performance, interior, exterior qualities and family-friendly features. Focusing on the Subaru Forester's safety attributes, the article detailing the awards -- which appears in the June 2009 issue of Parents -- highlights the vehicle's standard all-wheel drive and stability control, as well as the Forester's designation as a Top Safety Pick by the Information Institute for Highway Safety (IIHS).
"When Parents Magazine and Edmunds.com team up to review a vehicle, you can be sure you are getting a thorough evaluation from both parenting experts and automotive professionals," notes Tom Doll, executive vice president and COO for Subaru of America, Inc. "We are doubly pleased that the Subaru Forester's safety features and family-friendly design have won over not only the experts, but also the parents who rely on our vehicles to keep their families safe."
This latest recognition by Parents Magazine and Edmunds.com joins a growing list of accolades for the Subaru Forester, which was also named a "Best Bet for SUVs and Crossovers" by Cars.com and recognized by Kiplinger's Personal Finance 2009 Car Buyer's Guide as "Best New Crossover" in the category of "Small Crossovers." Other awards received by the 2009 Subaru Forester include: Motor Trend's 2009 Sport/Utility of the Year; a "good" rating (the highest available rating, indicating a vehicle's roof is more than twice as strong as minimum federal safety standards require) in the new IIHS roof strength test and the MotorWeek Driver's Choice Award for Best Small Utility.
Right now, Premier Subaru is having an unprecedented sale on the all-new 2009 Subaru Forester. This includes "model year discounts" and low interest financing to qualified buyers. Premier Subaru, the State's only AAA Approved Subaru dealers, has the largest inventory of 2009 model year Foresters in New England.
Saturday, May 16, 2009
AT LONG LAST, PROGRESS AGAINST WARRANTY MARKETING COMPANIES!
AT LONG LAST, PROGRESS IS BEING MADE AGAINST THE WARRANTY MARKETING COMPANIES.
For over 5 years, I have written letters to the Office of the Attorney General here in the State of Connecticut, as well as other Federal and State agencies regarding the punishing tactics of various automotive "warranty marketing companies". These completely unrelated companies use abusive tactics in order to "scare" customers into believing that either the manufacturers' or dealer warranty has expired on their vehicle. At that point, they make a "full court press" pitch to sell these unsuspecting customers extended warranties for their vehicles.
Unfortunately, we have had customers that have purchased these warranties. The coverage, we have found, is basically non-existent. Furthermore, the cost they paid for them is extreme. I firmly believe in the value of an extended service agreement. However, it needs to be BENEFICIAL to the customer, not a "scam".
I am providing below a copy of an article from today's NEW YORK TIMES regarding some, long awaiting, federal action against these people. As always, I WELCOME your calls and emails regarding this subject. I appreciate all of you who have participated with calls to me.
Court Issues Order Against 3 Car-Warranty Marketing Firms
By JENNIFER 8. LEE
A federal court in Chicago issued a restraining order on Friday against three companies accused of aggressively making automated calls to sell car warranties across the country, the Federal Trade Commission announced.
The order, which also froze the companies’ assets, came in response to a lawsuit filed by the commission on Wednesday.
In legal filings, the commission said the robocall campaigns had brought in $10 million in sales as a result of the calls and mailings, which falsely gave people the impression that their car warranties were expiring.
The companies systematically dialed random numbers across the country, violating the National Do Not Call Registry, the commission said. The companies also regularly faked their own caller ID numbers, so it was unclear where the calls were coming from.
The two companies named by the commission are Voice Touch and Transcontinental Warranty, both operating largely out of Florida.
Judge John F. Grady of the United States District Court for the Northern District of Illinois issued a temporary restraining order against Voice Touch as well as a business partner, Network Foundations, prohibiting them from making further calls. He also issued a separate temporary restraining order against Transcontinental.
Also named in the restraining orders are Christopher D. Cowart, the owner of Transcontinental; James and Maureen Dunne, the owners of Voice Touch; and Damian Kohlfeld, an owner of Network Foundations.
In freezing the companies’ assets, the court also appointed receivers over Transcontinental and Network Foundations to ensure that documents were preserved and assets not dispersed. The restraining orders are in effect until a preliminary injunction hearing scheduled for May 29.
Senator Charles E. Schumer, who himself had received a robocall on his cellphone, said, “For the first time in months, millions of New Yorkers and people across the country will finally have some relief from these annoying calls with potentially thousands saved from falling into this scam.”
For over 5 years, I have written letters to the Office of the Attorney General here in the State of Connecticut, as well as other Federal and State agencies regarding the punishing tactics of various automotive "warranty marketing companies". These completely unrelated companies use abusive tactics in order to "scare" customers into believing that either the manufacturers' or dealer warranty has expired on their vehicle. At that point, they make a "full court press" pitch to sell these unsuspecting customers extended warranties for their vehicles.
Unfortunately, we have had customers that have purchased these warranties. The coverage, we have found, is basically non-existent. Furthermore, the cost they paid for them is extreme. I firmly believe in the value of an extended service agreement. However, it needs to be BENEFICIAL to the customer, not a "scam".
I am providing below a copy of an article from today's NEW YORK TIMES regarding some, long awaiting, federal action against these people. As always, I WELCOME your calls and emails regarding this subject. I appreciate all of you who have participated with calls to me.
Court Issues Order Against 3 Car-Warranty Marketing Firms
By JENNIFER 8. LEE
A federal court in Chicago issued a restraining order on Friday against three companies accused of aggressively making automated calls to sell car warranties across the country, the Federal Trade Commission announced.
The order, which also froze the companies’ assets, came in response to a lawsuit filed by the commission on Wednesday.
In legal filings, the commission said the robocall campaigns had brought in $10 million in sales as a result of the calls and mailings, which falsely gave people the impression that their car warranties were expiring.
The companies systematically dialed random numbers across the country, violating the National Do Not Call Registry, the commission said. The companies also regularly faked their own caller ID numbers, so it was unclear where the calls were coming from.
The two companies named by the commission are Voice Touch and Transcontinental Warranty, both operating largely out of Florida.
Judge John F. Grady of the United States District Court for the Northern District of Illinois issued a temporary restraining order against Voice Touch as well as a business partner, Network Foundations, prohibiting them from making further calls. He also issued a separate temporary restraining order against Transcontinental.
Also named in the restraining orders are Christopher D. Cowart, the owner of Transcontinental; James and Maureen Dunne, the owners of Voice Touch; and Damian Kohlfeld, an owner of Network Foundations.
In freezing the companies’ assets, the court also appointed receivers over Transcontinental and Network Foundations to ensure that documents were preserved and assets not dispersed. The restraining orders are in effect until a preliminary injunction hearing scheduled for May 29.
Senator Charles E. Schumer, who himself had received a robocall on his cellphone, said, “For the first time in months, millions of New Yorkers and people across the country will finally have some relief from these annoying calls with potentially thousands saved from falling into this scam.”
Monday, April 20, 2009
2010 Subaru Legacy and Outback! WOW!
Over this past weekend, a group of us decided to drive down to the New York Auto Show and personally inspect that all-new 2010 Subaru Legacy and Outback. This annual visit, by this group, is now somewhat a tradition. We go down together, walk the show and end up out at a great NYC restaurant for a late dinner. So, on Friday, Bob Bennett (from Subaru), Brian DuBosar (our General Sales Manager), Jose Columna (my neighbor!), Ken Scanzio (from Subaru, and a newcomer) and myself embarked upon our annual visit together.
The first thing I noticed was how so much of the "ever present" excitment was, well, not present. Obviously, what we have read in the paper about the terrible results in the auto industry were very visable at this show with smaller booths and fewer concept cars. In accordance with our tradition, we walked the booths of the other manufacturers' first - then - decided to visit the Subaru booth.
The lack of excitement evidenced thoughout the show was definately not in the Subaru booth. The crowds were heavy and the lines were long in order to sit in either the new 2010 Subaru Legacy or the 2010 Outback. The introduction of the 2010 Outback was actually a "surprise", as Subaru had only notified the press that the 2010 Legacy would be introduced.
As a dealer, I always "hold my breath" at a new model introduction. I get nervous and think to myself things like "Is it possible they can improve upon the award winning models we already have?". Well - Congratulations Subaru Engineers - you did it. Both of these cars are, simply, amazing. In fact, we were so happy with the new product, that we had to "cap off" the evening with a great dinner at Ben Benson's Steakhouse!
I am looking forward to receiving the first of these vehicles in August of this year. We will share information on these vehicles as we get it to ensure that you are "in the know".
By the way, don't look past the current 2009 Subaru Legacy and Outback. If you like the current design and features (they are loaded with standard features this year!) please see us for a great deal with low rate financing!
Monday, April 13, 2009
2010 Subaru Outback Makes a Surprise Debut!
2010 Subaru Outback Makes Surprise Debut at New York International Auto Show
- Roomiest Outback Ever with New Levels of Comfort and Refinement
- Bold New Design Language Redefines Sport Utility Wagon
- New 6-speed Manual and CVT Transmissions for Outback 2.5i Models
- New 256-hp 3.6-liter 6-Cylinder Engine in 3.6R Models
NEW YORK, Subaru of America, Inc. made a surprise introduction today, revealing the all-new 2010 Subaru Outback® at its media conference at the New York International Auto Show. The fourth-generation of the World's First Sport Utility Wagon® is a roomier and more capable interpretation of the vehicle that launched the crossover trend 15 years ago. Distinguished by bolder and crisper styling, the all-new 2010 Subaru Outback delivers enhanced performance, comfort and economy with the introduction of an all-new chassis and the new Subaru Lineartronic™ CVT (continuously variable transmission). Capability is enhanced with a segment-first swing-out roof rail and crossbar design and an improved 8.7 inches of ground clearance.
The all-new 2010 Subaru Outback is smart-sized compared to other crossover vehicles, featuring mid-size interior volume in an easy-to-maneuver and off-road capable wagon body. Interior volume has been increased by almost 8 percent in a package that is actually shorter than the outgoing model. The wheelbase has been increased by 2.8 inches and improves rear seat legroom by almost 4 inches. A new rear double wishbone suspension improves chassis dynamics and rear cargo space. The 2010 Outback is 2 inches wider to improve passenger comfort, has more headroom and is more fuel efficient than the outgoing model.
The 2010 Outback, while still clearly related to its predecessors, marks a departure in design toward a new, bolder look. The 2010 Outback also has a greater road presence with a wider track and expressive wheel arches. Built on an all-new platform, the 2010 Outback has a 2.8 inch longer wheelbase, now 107.9 inches, for a smoother ride and increased interior space. Rear seat legroom is increased by nearly 4 inches to 37.8 inches. With a 2.0-in. increase in vehicle width, the 2010 Outback offers greater hip and shoulder room. Total passenger room is increased by 8 cubic feet, now 105.4 cu. ft., and maximum cargo capacity (with rear seatbacks folded) is up by 6 cubic feet to 71.3 cu. ft. The Outback also features a rear cargo area that is deeper and wider than in many small SUVs and easier to access through its wide aperture rear hatch.
Remarkably, the roomier 2010 Outback is almost one inch shorter than the previous model, due to reduced front and rear overhang dimensions. The new Outback is also four inches taller than the previous model, increasing headroom and cargo area height. The new packaging preserves the maneuverability, agility and parking ease that Outback customers value.
Building on the tremendous success of previous Outback models, the 2010 Outback caters to a wide variety of customer tastes and needs. The Outback line for 2010 will include three 2.5i models powered by a revised 170-hp 2.5-liter 4-cylinder Boxer engine. The efficient Outback 2.5i models offer a new standard 6-speed manual transmission, or the available Lineartronic™ CVT. Both transmissions help to improve acceleration, response and fuel economy. Three new range-topping Outback 3.6R models are powered by a new 256-hp 3.6-liter 6-cylinder Boxer engine teamed with a 5-speed electronic automatic transmission.
All Outback models for 2010 are equipped as standard with Vehicle Dynamics Control (VDC), which combines stability and traction control capability. The all-new electronic Hill Holder System, also standard on all models, holds the vehicle in place until the driver applies the throttle to pull away from a stop. Previous systems held the car in place for only a few seconds. Subaru is the only company that features Symmetrical All-Wheel Drive as standard equipment on every vehicle in its product line.
- Roomiest Outback Ever with New Levels of Comfort and Refinement
- Bold New Design Language Redefines Sport Utility Wagon
- New 6-speed Manual and CVT Transmissions for Outback 2.5i Models
- New 256-hp 3.6-liter 6-Cylinder Engine in 3.6R Models
NEW YORK, Subaru of America, Inc. made a surprise introduction today, revealing the all-new 2010 Subaru Outback® at its media conference at the New York International Auto Show. The fourth-generation of the World's First Sport Utility Wagon® is a roomier and more capable interpretation of the vehicle that launched the crossover trend 15 years ago. Distinguished by bolder and crisper styling, the all-new 2010 Subaru Outback delivers enhanced performance, comfort and economy with the introduction of an all-new chassis and the new Subaru Lineartronic™ CVT (continuously variable transmission). Capability is enhanced with a segment-first swing-out roof rail and crossbar design and an improved 8.7 inches of ground clearance.
The all-new 2010 Subaru Outback is smart-sized compared to other crossover vehicles, featuring mid-size interior volume in an easy-to-maneuver and off-road capable wagon body. Interior volume has been increased by almost 8 percent in a package that is actually shorter than the outgoing model. The wheelbase has been increased by 2.8 inches and improves rear seat legroom by almost 4 inches. A new rear double wishbone suspension improves chassis dynamics and rear cargo space. The 2010 Outback is 2 inches wider to improve passenger comfort, has more headroom and is more fuel efficient than the outgoing model.
The 2010 Outback, while still clearly related to its predecessors, marks a departure in design toward a new, bolder look. The 2010 Outback also has a greater road presence with a wider track and expressive wheel arches. Built on an all-new platform, the 2010 Outback has a 2.8 inch longer wheelbase, now 107.9 inches, for a smoother ride and increased interior space. Rear seat legroom is increased by nearly 4 inches to 37.8 inches. With a 2.0-in. increase in vehicle width, the 2010 Outback offers greater hip and shoulder room. Total passenger room is increased by 8 cubic feet, now 105.4 cu. ft., and maximum cargo capacity (with rear seatbacks folded) is up by 6 cubic feet to 71.3 cu. ft. The Outback also features a rear cargo area that is deeper and wider than in many small SUVs and easier to access through its wide aperture rear hatch.
Remarkably, the roomier 2010 Outback is almost one inch shorter than the previous model, due to reduced front and rear overhang dimensions. The new Outback is also four inches taller than the previous model, increasing headroom and cargo area height. The new packaging preserves the maneuverability, agility and parking ease that Outback customers value.
Building on the tremendous success of previous Outback models, the 2010 Outback caters to a wide variety of customer tastes and needs. The Outback line for 2010 will include three 2.5i models powered by a revised 170-hp 2.5-liter 4-cylinder Boxer engine. The efficient Outback 2.5i models offer a new standard 6-speed manual transmission, or the available Lineartronic™ CVT. Both transmissions help to improve acceleration, response and fuel economy. Three new range-topping Outback 3.6R models are powered by a new 256-hp 3.6-liter 6-cylinder Boxer engine teamed with a 5-speed electronic automatic transmission.
All Outback models for 2010 are equipped as standard with Vehicle Dynamics Control (VDC), which combines stability and traction control capability. The all-new electronic Hill Holder System, also standard on all models, holds the vehicle in place until the driver applies the throttle to pull away from a stop. Previous systems held the car in place for only a few seconds. Subaru is the only company that features Symmetrical All-Wheel Drive as standard equipment on every vehicle in its product line.
Tuesday, March 31, 2009
Congratulations to the "other" Bob Alvine
My father, the other "Bob Alvine" is Chair of the Board of the Henry C. Lee Institute of Forensic Science. This institute was launced in 1997. Every year, the Henry C. Lee Institute sponsors the Arnold Markle Symposium. This year marks the 18th year.
Dr. Lee, with the help of a few criminal investigators, police chiefs, district attorneys, friends and family of State's Attorney Arnold Markle launched the symposium in the memory of Arnold Markle, who always supported the need for post gradute training. Today, this ongoing annual tradition has become one of teh most celebrated training programs throughout the law enforcement community.
In honor of this great event in law enforcement, I thought I would copy below the welcoming comments from my dad, the "other Bob Alvine" for the symposium which starts on April 12th.
Dear Friends and Guests,
On behalf of the Board of Directors of the Henry C. Lee Institute of Forensic Science at the
University of New Haven, it is my sincere pleasure to welcome you to this year’s Markle
Symposium, proudly honoring the memory of the esteemed State’s Attorney Arnold Markle.
I want to thank you for attending the Symposium, and I congratulate you on selecting one of
the most acclaimed law enforcement seminars in the world.
The Henry C. Lee Institute was launched in 1997 following the work of a small group of individuals who created a strategic business plan for it. I was designated as chair of that group and vividly remember the Institute’s early days. It was a small initiative that grew with the help of the excellent leadership and reputation of Dr. Lee, and with grant funding and fundraising.
We are delighted that with the University’s support, the Lee Institute will be moving into a
beautiful new building on the University’s campus in 2010. A forensic museum and learning
center will feature, among other valuable documents, the largest archive of information available
on the slaying of Robert Kennedy, and other significant milestones in forensic science. It
will be a center for research and learning available to law enforcement professionals, forensic
scientists, educators, researchers and students. As chair of the Institute since its inception, I
am pleased to have been part of this one-of-a-kind resource.
I am honored to mark the enormous growth of the Markle Symposium from its inception
at the University to an event that grew so large we were able to move it off campus to these
wonderful facilities. The Mashantucket Pequot Tribe has been gracious enough to offer their
convention facilities at Foxwoods Resort Casino in gratitude for some of the investigatory
work Dr. Henry C. Lee had done in the past for them.
I want to thank Dr. Henry C. Lee and our distinguished speakers who have made the Markle
Symposium such a success. I also wish to thank the Mashantucket Pequot Tribe at Foxwoods
for their hospitality and support. We are truly delighted to welcome Symposium participants
from all over the world.
Sincerely,
Robert Alvine, Chair of the Board, the Henry C. Lee Institute for Foresic Science
Good job!
Dr. Lee, with the help of a few criminal investigators, police chiefs, district attorneys, friends and family of State's Attorney Arnold Markle launched the symposium in the memory of Arnold Markle, who always supported the need for post gradute training. Today, this ongoing annual tradition has become one of teh most celebrated training programs throughout the law enforcement community.
In honor of this great event in law enforcement, I thought I would copy below the welcoming comments from my dad, the "other Bob Alvine" for the symposium which starts on April 12th.
Dear Friends and Guests,
On behalf of the Board of Directors of the Henry C. Lee Institute of Forensic Science at the
University of New Haven, it is my sincere pleasure to welcome you to this year’s Markle
Symposium, proudly honoring the memory of the esteemed State’s Attorney Arnold Markle.
I want to thank you for attending the Symposium, and I congratulate you on selecting one of
the most acclaimed law enforcement seminars in the world.
The Henry C. Lee Institute was launched in 1997 following the work of a small group of individuals who created a strategic business plan for it. I was designated as chair of that group and vividly remember the Institute’s early days. It was a small initiative that grew with the help of the excellent leadership and reputation of Dr. Lee, and with grant funding and fundraising.
We are delighted that with the University’s support, the Lee Institute will be moving into a
beautiful new building on the University’s campus in 2010. A forensic museum and learning
center will feature, among other valuable documents, the largest archive of information available
on the slaying of Robert Kennedy, and other significant milestones in forensic science. It
will be a center for research and learning available to law enforcement professionals, forensic
scientists, educators, researchers and students. As chair of the Institute since its inception, I
am pleased to have been part of this one-of-a-kind resource.
I am honored to mark the enormous growth of the Markle Symposium from its inception
at the University to an event that grew so large we were able to move it off campus to these
wonderful facilities. The Mashantucket Pequot Tribe has been gracious enough to offer their
convention facilities at Foxwoods Resort Casino in gratitude for some of the investigatory
work Dr. Henry C. Lee had done in the past for them.
I want to thank Dr. Henry C. Lee and our distinguished speakers who have made the Markle
Symposium such a success. I also wish to thank the Mashantucket Pequot Tribe at Foxwoods
for their hospitality and support. We are truly delighted to welcome Symposium participants
from all over the world.
Sincerely,
Robert Alvine, Chair of the Board, the Henry C. Lee Institute for Foresic Science
Good job!
Thursday, February 26, 2009
Autobody Issues? Its your car, your choice who will fix it!
Connecticut motorists are finally being told the truth: they have the right to determine where they will have their vehicles repaired in the event of an accident.
A new law, effective this past January 1st, reinforces motorist's rights to have their auto repaired by a qualified, licensed, competent auto body shop of their own choosing.
Some repair shops that insurance companies refer policy owners to often charge less, but, that's because they may use substandard parts and cut corners on repairs so even consumer safety may be in jeopardy. Deceptively referring consumers to insurance company "preferred" shops has been illegal for decades, but, far too often the insurance companies have been able to bully unsuspecting consumers.
This new law is the rest of years of efforts by the Auto Body Association of Connecticut in conjunction with Attorney General Richard Blumenthal, to whom we and the motoring public owe our thanks.
Specifically, the new law requires that motorists who have been involved in an accident with vehicle damage must be notified that they have a choice of repair facilities. This notification must appear on insurance identification cards, on estimates supplied by the insurance company or repair shops, and also be clearly posted on signs in all body shops.
It's your car, your choice.
This is a giant step forward. It will go a long way to help educate consumers that they don't have to be afraid of insurance companies. It's your car, and your choice of where to have it repaired.
Now, its up to consumers to take advantage of this new legislation. Consumers still must have the courage to go to the repair facility of their choice. Don't be fooled by inaccurate suggestions of out-of-pocket costs or statements about repair delays.
A knowledgable consumer should call or visit more than one repair facility when in an accident, in order to learn which shop is qualified to repair your car properly. This is critical when you want to maintain the value of a vehicle after the repair, or, simply ensure that the safety features in your vehicle operate as designed.
Beware of low ball estimates! You have the right to a proper repair! The facility with the lowest estimate may base that estimate on using substandard, after-market parts, that are not authorized for use in many vehicles. Or, in many cases leave out necessary procedures needed to bring your car back to pre-loss condition. In fact, the warranty on many new cars will become void if the car is repaired with non-approved parts.
One last thing. We have seen some terrible repairs done by auto body shops. If you are in doubt, or, would like us to assist you in locating a reputable body shop near your home, please call us.
A new law, effective this past January 1st, reinforces motorist's rights to have their auto repaired by a qualified, licensed, competent auto body shop of their own choosing.
Some repair shops that insurance companies refer policy owners to often charge less, but, that's because they may use substandard parts and cut corners on repairs so even consumer safety may be in jeopardy. Deceptively referring consumers to insurance company "preferred" shops has been illegal for decades, but, far too often the insurance companies have been able to bully unsuspecting consumers.
This new law is the rest of years of efforts by the Auto Body Association of Connecticut in conjunction with Attorney General Richard Blumenthal, to whom we and the motoring public owe our thanks.
Specifically, the new law requires that motorists who have been involved in an accident with vehicle damage must be notified that they have a choice of repair facilities. This notification must appear on insurance identification cards, on estimates supplied by the insurance company or repair shops, and also be clearly posted on signs in all body shops.
It's your car, your choice.
This is a giant step forward. It will go a long way to help educate consumers that they don't have to be afraid of insurance companies. It's your car, and your choice of where to have it repaired.
Now, its up to consumers to take advantage of this new legislation. Consumers still must have the courage to go to the repair facility of their choice. Don't be fooled by inaccurate suggestions of out-of-pocket costs or statements about repair delays.
A knowledgable consumer should call or visit more than one repair facility when in an accident, in order to learn which shop is qualified to repair your car properly. This is critical when you want to maintain the value of a vehicle after the repair, or, simply ensure that the safety features in your vehicle operate as designed.
Beware of low ball estimates! You have the right to a proper repair! The facility with the lowest estimate may base that estimate on using substandard, after-market parts, that are not authorized for use in many vehicles. Or, in many cases leave out necessary procedures needed to bring your car back to pre-loss condition. In fact, the warranty on many new cars will become void if the car is repaired with non-approved parts.
One last thing. We have seen some terrible repairs done by auto body shops. If you are in doubt, or, would like us to assist you in locating a reputable body shop near your home, please call us.
Thursday, February 19, 2009
Premier Subaru Becomes a SERIES SPONSOR For the New BRANFORD JAZZ ON THE GREEN SERIES!
PREMIER SUBARU ANNOUNCES THAT IS HAS BECOME THE SERIES SPONSOR FOR THE BRANFORD JAZZ ON THE GREEN SERIES!
Premier Subaru has announced that it has become the Series Sponsor for the Branford Jazz on the Green Series. The Branford Jazz on the Green Series is presented by the Branford Festival Corporation, the Branford Recreation Department and Blue Plate Radio (http://www.blueplateradio.com).
The Branford Jazz on the Green Series begins on Thursday night, July 9, 2009 and runs on consecutive Thursday nights from 6pm to 8pm through August 20th on the Branford Green. All shows are free and open to the public.
Premier Subaru has been nationally recognized as one of the most community involved dealerships in the country.
Consumer Auto Incentive Included In The Final Stimulus Bill
PREMIER SUBARU CLIENT ADVISORY
February 17, 2009
CONSUMER AUTO INCENTIVE INCLUDED IN FINAL STIMULUS BILL (H.R.1)
AMERICAN RECOVERY AND REINVESTMENT ACT OF 2009
Effective February 17, 2009, President Obama signed the American Recovery and Reinvestment Act of 2009. Incorporated therein is the Consumer Auto Incentive.
What Taxes Are Deductible?
- State Motor Vehicle Sales
- Local Motor Vehicle Sales
- Motor Vehicle Excise Taxes
What Customers Qualify For The Deduction?
- Individual customers with modified adjusted gross income of less than $125,000 or joint-filers making less than $250,000 a year in 2009 would qualify for the deduction.
- Deductible as an “above the line” (for itemizers and non-itemizers) deduction on Federal Tax Return.
Effective Date:
- New vehicle purchases shall apply on purchases on or after the date of enactment (February 17, 2009) until December 31st, 2009.
What New Vehicles Qualify For The Deduction?
- Any new vehicle under 8,500 pounds gross vehicle weight (all Subaru vehicles are eligible).
- New vehicles of any model year – when the original use commences with the taxpayer.
- Any new vehicle sold for under $49,500 qualifies for the full deduction. Consumers may deduct sales taxes on the 1st $49,500 of any vehicle sold above this price.
THIS IS A GENERALIZED SUMMARY. For more specific information on eligible customers, taxes and applicability, consumers are encouraged to consult with a qualified tax attorney or professional.
February 17, 2009
CONSUMER AUTO INCENTIVE INCLUDED IN FINAL STIMULUS BILL (H.R.1)
AMERICAN RECOVERY AND REINVESTMENT ACT OF 2009
Effective February 17, 2009, President Obama signed the American Recovery and Reinvestment Act of 2009. Incorporated therein is the Consumer Auto Incentive.
What Taxes Are Deductible?
- State Motor Vehicle Sales
- Local Motor Vehicle Sales
- Motor Vehicle Excise Taxes
What Customers Qualify For The Deduction?
- Individual customers with modified adjusted gross income of less than $125,000 or joint-filers making less than $250,000 a year in 2009 would qualify for the deduction.
- Deductible as an “above the line” (for itemizers and non-itemizers) deduction on Federal Tax Return.
Effective Date:
- New vehicle purchases shall apply on purchases on or after the date of enactment (February 17, 2009) until December 31st, 2009.
What New Vehicles Qualify For The Deduction?
- Any new vehicle under 8,500 pounds gross vehicle weight (all Subaru vehicles are eligible).
- New vehicles of any model year – when the original use commences with the taxpayer.
- Any new vehicle sold for under $49,500 qualifies for the full deduction. Consumers may deduct sales taxes on the 1st $49,500 of any vehicle sold above this price.
THIS IS A GENERALIZED SUMMARY. For more specific information on eligible customers, taxes and applicability, consumers are encouraged to consult with a qualified tax attorney or professional.
Friday, February 13, 2009
Subaru Designs Custom Impreza WRX STi For Rally Champ Travis Pastrana!
Subaru Designs Custom Impreza WRX STI for Rally Champ Travis Pastrana
- Pastrana Won His Third Consecutive Rally America National Championship for Subaru in 2008
- Special WRX STI Fortified with SPT and STI Parts
- Carbon Fiber Hood and Rear Wing
- Custom Interior with High-Power Audio System and Xbox
Subaru of America, Inc. will show a one-of-a-kind Subaru Impreza WRX STI designed for its factory rally driver Travis Pastrana at the Chicago Auto Show, February 13-22 in McCormick Place. Subaru worked with Pastrana to create a brilliant yellow "199" liveried WRX STI to commemorate his third consecutive Rally America National Championship. Pastrana is scheduled to appear at the Chicago Auto Show to sign autographs in the Subaru booth February 14th and 15th.
Winner of nine X Games Gold Medals, two for X Games Rally competition, Pastrana's street ride had to be as formidable on the road as his racing WRX STI is on the rally circuit. The Travis Pastrana WRX STI is not only a visual stunner, but also amps up performance capability of the stock production Impreza WRX STI. Vermont SportsCar, technical partner for Subaru and builder of the team's rally cars, customized the WRX STI using an array of Subaru Performance Tuning (SPT) and STI parts, along with unique custom pieces. The SPT and STI engine, exhaust, chassis and interior parts showcased on the Travis Pastrana WRX STI are available for any WRX STI through authorized Subaru dealers.
Travis Pastrana: Rally Star
Pastrana was already a motocross champion and X Games gold medal winner when he launched a rally career in 2003. He began driving for the Subaru-backed Vermont SportsCar rally team in 2004.
On August 5, 2006 Pastrana won the gold medal in the first rally car competition at the X Games and was signed to lead the new Subaru Rally Team USA in 2006. Pastrana secured his third consecutive Rally America National Championship driver's title with a win at the 2008 Rally Colorado round of the championship.
Pastrana was already a motocross champion and X Games gold medal winner when he launched a rally career in 2003. He began driving for the Subaru-backed Vermont SportsCar rally team in 2004.
On August 5, 2006 Pastrana won the gold medal in the first rally car competition at the X Games and was signed to lead the new Subaru Rally Team USA in 2006. Pastrana secured his third consecutive Rally America National Championship driver's title with a win at the 2008 Rally Colorado round of the championship.
Pastrana WRX STI: Back-Road and Highway Star
Commissioned by Subaru, Vermont SportsCar started the Travis Pastrana WRX STI with a stock 305-horsepower 2009 Subaru Impreza WRX STI. Pastrana's new WRX STI delivers even sharper handling response than the stock model. An SPT front strut tower brace and SPT lower chassis brace help to further tighten handling response. The stock wheels and tires are replaced by BF Goodrich G-Force Super Sport A/S 275/35 ZR18 tires on Work Evolution XD-9 18 x 9-in. wheels in custom satin black. Red STI Brembo brake calipers with white "STI" decals are visible behind the spokes.
The rally-bred WRX STI exterior design lights up with custom yellow paint and graphics. The carbon fiber hood and carbon fiber rear wing are unique to the Pastrana's WRX STI. As on the stock production WRX STI, the functional hood scoop streams outside air to an intercooler. The Sport Mesh Grille is available for all WRX STI owners. Likewise, the STI front chin spoiler and the exhaust finishers are available through Subaru dealers. A set of PIAA 2100 HID driving lights and rally-spec mud flaps underscore the aggressive rally-bred design of the 5-door WRX STI.
Engine Compartment
Under its custom carbon fiber hood, this WRX STI is equipped with a number of modifications including a performance-tuned ECU and custom Down Pipe to unleash a bit more power from the DOHC 2.5-liter intercooled turbo Boxer engine. A turbo boost gauge facilitates tuning. The SPT billet aluminum battery hold-down and billet aluminum oil cap are rendered in the trademark SPT blue color.
Interior
The custom blue Alcantara interior upholstery, the trademark of the original U.S.-spec WRX STIs, is accented with Pastrana's traditional yellow piping and "199 Pastrana" embroidered logos in yellow thread to match vehicle exterior. Likewise, custom yellow stitching is used to accent the steering wheel, shifter boot and parking brake handle boot. An STI short-throw shifter provides an even more direct connection to the 6-speed manual gearbox. Carbon fiber patterned interior trim highlights the dash, doors and console. A rally map light and co-driver foot rest bring a bit of Pastrana's Subaru Rally Team USA car into his new street WRX STI.
During a rally, Pastrana listens to a continuous stream of navigation commands from his co-driver. In his new custom WRX STI, he can listen to anything he wants -- loudly. The audio system is based on an Eclipse AVN 6620 navigation/DVD/CD/MP3 stereo head unit and uses Kicker amplifiers and speakers, including:
Kicker ZX700.5 4x75 watt and 1x400 watt stereo amplifier
Kicker RS65.2 6.5-in. component speakers, front
Kicker RS56.2 5.25/6-in. component speakers, rear
Kicker Solo-Baric L5 10-in. subwoofer in a custom subwoofer/amplifier enclosure
An Xbox 360 is also mounted under the front passenger seat, rounding a package that is as entertaining as its owner. Pastrana and his co-driver can play the Colin McRae DIRT video game using custom yellow controllers.
Motorweek Award Given To The 2009 Forester!
On what is rapidly becoming a regular occurence, I am please to enclose the following press release acknowleding an award given to the 2009 Subaru Forester from the PBS show MOTORWEEK!
Subaru Forester Wins MotorWeek Drivers' Choice Award for Best Small Utility
PRNewswireCHERRY HILL, N.J.
- Award Joins Growing List of Accolades for Subaru of America's Most Popular Model -
CHERRY HILL, N.J., Feb. 11 /PRNewswire/ -- The 2009 Subaru Forester has been recognized with the MotorWeek Driver's Choice Award for Best Small Utility. The team at MotorWeek, a weekly magazine series produced by Maryland Public Television, evaluated vehicles for this year's awards based on performance, technology, practicality and dollar value. The winners, including the new Subaru Forester, represent what MotorWeek considers to be the best in each class.
"We are excited that MotorWeek has recognized the new Subaru Forester with their Driver's Choice Award," said Tom Doll, executive vice president of Subaru of America, Inc. "This award is really a tribute to our designers and engineers, who have created a versatile, all-wheel drive vehicle that is fun to drive, offers great value, in a unique combination that drivers appreciate in these difficult economic times."
Other awards received by the 2009 Subaru Forester include: Motor Trend's 2009 Sport/Utility of the Year; Insurance Institute for Highway Safety's (IIHS) "Top Safety Pick" - Small SUV; and the Polk Automotive Loyalty Award for consumer loyalty in the Compact SUV category.
About MotorWeek
MotorWeek, the original television automotive magazine series, is one of the nation's leading sources for automotive industry news, new car information and driving entertainment. The award-winning series, seen nationwide on PBS, PBS HD, SPEED and V-me, is sponsored by Cars.com, Valvoline and Goodyear. The weekly series is produced by Maryland Public Television. For more information on MotorWeek and the Drivers' Choice Awards, visit www.pbs.org/motorweek.
Subaru Forester Wins MotorWeek Drivers' Choice Award for Best Small Utility
PRNewswireCHERRY HILL, N.J.
- Award Joins Growing List of Accolades for Subaru of America's Most Popular Model -
CHERRY HILL, N.J., Feb. 11 /PRNewswire/ -- The 2009 Subaru Forester has been recognized with the MotorWeek Driver's Choice Award for Best Small Utility. The team at MotorWeek, a weekly magazine series produced by Maryland Public Television, evaluated vehicles for this year's awards based on performance, technology, practicality and dollar value. The winners, including the new Subaru Forester, represent what MotorWeek considers to be the best in each class.
"We are excited that MotorWeek has recognized the new Subaru Forester with their Driver's Choice Award," said Tom Doll, executive vice president of Subaru of America, Inc. "This award is really a tribute to our designers and engineers, who have created a versatile, all-wheel drive vehicle that is fun to drive, offers great value, in a unique combination that drivers appreciate in these difficult economic times."
Other awards received by the 2009 Subaru Forester include: Motor Trend's 2009 Sport/Utility of the Year; Insurance Institute for Highway Safety's (IIHS) "Top Safety Pick" - Small SUV; and the Polk Automotive Loyalty Award for consumer loyalty in the Compact SUV category.
About MotorWeek
MotorWeek, the original television automotive magazine series, is one of the nation's leading sources for automotive industry news, new car information and driving entertainment. The award-winning series, seen nationwide on PBS, PBS HD, SPEED and V-me, is sponsored by Cars.com, Valvoline and Goodyear. The weekly series is produced by Maryland Public Television. For more information on MotorWeek and the Drivers' Choice Awards, visit www.pbs.org/motorweek.
Monday, February 2, 2009
2010 Legacy Concept - A HUGE HIT FOR SUBARU!
The 2010 Subaru Legacy Concept was a huge hit for Subaru during it's introduction at the recent Detroit Auto Show. The concept car is larger than the existing Legacy - being about the same size at the current Toyota Camry. It looks great. The line are wonderful and the vehicle is very stylish. In a previous blog posting, I have listed a copy of Subaru's official announcement describing the 2010 Subaru Legacy Concept vehicle. However, I came across these videos. One of these videos shows the lines of the vehicle and how it looks in motion. The second video is a commentary from the actual designer of the car. Too many times, consumers are unable to see who really designed a vehicle and the reasons for the design intent. This is a great video so that you can see why the designer designed the 2010 Subaru Legacy in this manner.
This is all so important since the styling cues you see in this vehicle should be very visible in the production version of the 2010 Subaru Legacy!
2010 Subaru Legacy Concept - Running Footage:
2010 Subaru Legacy Concept - Designer Instruction:
This is all so important since the styling cues you see in this vehicle should be very visible in the production version of the 2010 Subaru Legacy!
2010 Subaru Legacy Concept - Running Footage:
2010 Subaru Legacy Concept - Designer Instruction:
Tuesday, January 13, 2009
Subaru: A Rare Bright Spot Amid Automakers' Gloom
The following article appeared today on CNN and TIME.COM (Time Magazine's website).
Tuesday, Jan. 13, 2009
Subaru: A Rare Bright Spot Amid Automakers' Gloom
By BILL SAPORITO
Subaru's customers are, the company admits, a little oddball. How else do you explain the fact that Subaru of America was the only car company to increase unit sales last year? Subaru buyers tend to be overeducated; they buy less car than they can afford and hang on to it forever. "They pay cash, and then you never see them again," says Tim Mahoney, Subaru of America's chief marketing officer. At least not for an average 7.3 years, when they return like migrating carbirds to buy another one. Recession or not.
You know, of course, that Detroit is on its knees. But Stuttgart, Tokyo and Seoul aren't faring particularly well either. Toyota's U.S. sales were off 16% last year. Yet Subaru was positive to the tune of 491 cars. The company sold 187,699 vehicles last year, led by value-driven models like the Forester SUV and Outback wagon ($19,995 to $22,295) and the muscled-up Impreza WRX ($24,995), a small sedan. (See pictures of the remains of Detroit.)
That's an increase of just 0.3% over 2007. But in a disastrous year for the industry, it boosted Subaru's market share to 1.92%, from 1.2%. In the auto industry, that's a huge increase — and a higher market share than Cadillac, for instance. Subaru did it without giving away the store too. For 2008, the company decided to roll back its list prices and back off the rebates. The sticker price of the 2009 Forester, for instance, was lowered to $19,995, from $21,295. "We had to bring down our incentive costs and stop selling based on the deal," says Tom Doll, executive vice president of the company, which is a division of Japan's Fuji Heavy Industries.
Loyalty can help you do that, and Subaru has leveraged its existing customers, who identify more with their cars than perhaps is healthy. "If you stop a Subaru owner at sporting event, ski slope, shopping center, they'll tell you, 'I love this car,' " says Mahoney. And being the opinionated-bumper-sticker type, they are more likely to recommend the brand than even Toyota or Honda owners.
Certainly, it's a perfect era for a car company that is green (it boasts zero-landfill production plants), safety-focused, and can deliver a fair amount of value and performance. In the snow belt regions of the Northeast and intermountain west, Subaru has long had a following because of its all-wheel-drive portfolio.
But Subaru has successfully expanded both its geography and demography, becoming a more national car company and getting a broader customer base.
To accomplish both, the company expanded its safety-first image to one that includes better performance and more fun. After all, who wants to motor around in the equivalent of all-wheel-drive bubble wrap? California, a vital auto market, discovered Subaru courtesy of models like the Impreza WRX. All-wheel drive is terrific in the Sierras, but in the Los Angeles Basin, it's more about performance, which the 265-hp, intercooled, turbocharged WRX could address. The muscle models scored well with younger drivers and allowed Subaru to get more exposure for its full line.
Having more than weathered the dreadfully bad 2008, Subaru officials aren't planning on lowering sales this year. At Detroit's North American International Auto Show, Subaru unveiled a concept car that will likely evolve into a midsize sedan version of its Legacy. And on a broader note, Doll says that more available credit and Barack Obama's stimulus package should get additional buyers into showrooms. Of course, if all else fails, there are always those folks who bought an Outback 7.3 years ago — and are ready to return.
Tuesday, Jan. 13, 2009
Subaru: A Rare Bright Spot Amid Automakers' Gloom
By BILL SAPORITO
Subaru's customers are, the company admits, a little oddball. How else do you explain the fact that Subaru of America was the only car company to increase unit sales last year? Subaru buyers tend to be overeducated; they buy less car than they can afford and hang on to it forever. "They pay cash, and then you never see them again," says Tim Mahoney, Subaru of America's chief marketing officer. At least not for an average 7.3 years, when they return like migrating carbirds to buy another one. Recession or not.
You know, of course, that Detroit is on its knees. But Stuttgart, Tokyo and Seoul aren't faring particularly well either. Toyota's U.S. sales were off 16% last year. Yet Subaru was positive to the tune of 491 cars. The company sold 187,699 vehicles last year, led by value-driven models like the Forester SUV and Outback wagon ($19,995 to $22,295) and the muscled-up Impreza WRX ($24,995), a small sedan. (See pictures of the remains of Detroit.)
That's an increase of just 0.3% over 2007. But in a disastrous year for the industry, it boosted Subaru's market share to 1.92%, from 1.2%. In the auto industry, that's a huge increase — and a higher market share than Cadillac, for instance. Subaru did it without giving away the store too. For 2008, the company decided to roll back its list prices and back off the rebates. The sticker price of the 2009 Forester, for instance, was lowered to $19,995, from $21,295. "We had to bring down our incentive costs and stop selling based on the deal," says Tom Doll, executive vice president of the company, which is a division of Japan's Fuji Heavy Industries.
Loyalty can help you do that, and Subaru has leveraged its existing customers, who identify more with their cars than perhaps is healthy. "If you stop a Subaru owner at sporting event, ski slope, shopping center, they'll tell you, 'I love this car,' " says Mahoney. And being the opinionated-bumper-sticker type, they are more likely to recommend the brand than even Toyota or Honda owners.
Certainly, it's a perfect era for a car company that is green (it boasts zero-landfill production plants), safety-focused, and can deliver a fair amount of value and performance. In the snow belt regions of the Northeast and intermountain west, Subaru has long had a following because of its all-wheel-drive portfolio.
But Subaru has successfully expanded both its geography and demography, becoming a more national car company and getting a broader customer base.
To accomplish both, the company expanded its safety-first image to one that includes better performance and more fun. After all, who wants to motor around in the equivalent of all-wheel-drive bubble wrap? California, a vital auto market, discovered Subaru courtesy of models like the Impreza WRX. All-wheel drive is terrific in the Sierras, but in the Los Angeles Basin, it's more about performance, which the 265-hp, intercooled, turbocharged WRX could address. The muscle models scored well with younger drivers and allowed Subaru to get more exposure for its full line.
Having more than weathered the dreadfully bad 2008, Subaru officials aren't planning on lowering sales this year. At Detroit's North American International Auto Show, Subaru unveiled a concept car that will likely evolve into a midsize sedan version of its Legacy. And on a broader note, Doll says that more available credit and Barack Obama's stimulus package should get additional buyers into showrooms. Of course, if all else fails, there are always those folks who bought an Outback 7.3 years ago — and are ready to return.
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