I am proud to present below two photos send in by Kentaro in Japan! We appreciate the business and you sending these pictures in! Premier Subaru is WORLD WIDE!
By the way, we LOVE the wheels! Nice job!
Thursday, October 22, 2009
Thursday, October 15, 2009
We Did It Twice! AMAZING!
Subaru Outback Named MOTOR TREND's 2010 Sport/Utility of the Year®
- Subaru First Automaker with two consecutive MOTOR TREND Sport/Utility of the Year Titles -
- Subaru First Automaker with two consecutive MOTOR TREND Sport/Utility of the Year Titles -
CHERRY HILL, N.J., Oct. 15 /PRNewswire/ -- Subaru of America, Inc. today announced that the Subaru Outback has been named MOTOR TREND's 2010 Sport/Utility of the Year.
The Subaru Outback's victory follows the Subaru Forester's win for the 2009 award, making Subaru the first automaker to win two consecutive MOTOR TREND Sport/Utility of the Year awards.
MOTOR TREND editor-in-chief, Angus MacKenzie, said, "The 2010 Subaru Outback offers a unique combination of comfort, efficiency, versatility and value. It boasts car-like refinement, drivability and gas mileage on the road, yet is as capable in the rough stuff as all but the most off-road focused sport utilities. Thoughtfully engineered, cleverly detailed and competitively priced, the Subaru Outback is a terrific all-rounder with broad appeal."
"We are doubly proud and honored to receive the MOTOR TREND 2010 Sport/Utility of the Year award for the second consecutive year," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America Inc. "To win the 2009 award for the Forester was wonderful enough, but to have won for the 2010 Outback this year is truly an outstanding achievement. The Subaru Outback is an icon of performance and capability and was the original SUV alternative. Now with its improved power, economy and increased dimensions it is the complete package."
Speaking to Subaru of America's sales success as the top performing automaker of 2009, Doll noted, "The success of our business is founded not only on our outstanding products, but also on the commitment and dedication of our retail sales network and great sales and marketing programs. We are absolutely thrilled that MOTOR TREND has added their validation to the Subaru brand."
Priced from $22,995, and produced at Subaru's zero-landfill plant in Lafayette, Indiana, the all-new Subaru Outback is available with either a 170-hp 2.5-liter four cylinder boxer engine or a 256-hp 3.6-liter six-cylinder boxer engine. The 2010 Outback is built on an all-new platform featuring a 2.8-inch longer wheelbase (now 107.9 inches) that improves ride and interior space, especially rear seat legroom. The 2010 Outback also features increased hip and shoulder room.
Living up to Subaru's legendary safety record, the Outback offers cutting-edge safety technology, including Subaru's ring reinforcement safety system, front, seat-mounted side, and side-curtain airbags and ABS. Subaru Vehicle Dynamics Control (VDC) system, which incorporates stability and traction control systems with a roll-over sensor, is also standard equipment.
The Subaru Outback was recently named a Top Safety Pick by the Insurance Institute of Highway Safety (IIHS).
To judge contenders for the award, MOTOR TREND's editorial staff conducted an exhaustive three-phase testing process. Phase one of the process includes a full tech check and weigh-in, then full track testing to establish baseline data for acceleration, braking, and handling. Phase two involves three days of road loops offering a range of road surfaces and traffic conditions to evaluate ride and handling, engine and transmission smoothness and responsiveness, wind and road noise, and ergonomics. A dirt-track section tests traction, stability, and braking control systems. In phase three the judges debate and deliberate. This year, the editors updated and expanded the judging criteria to six new categories:
Design Advancement - well-executed exterior and interior styling; innovative vehicle packaging; good selection and use of materials.
Engineering Excellence - total vehicle concept and execution; clever solutions to packaging, manufacturing and dynamics issues; cost-effective tech that benefits the consumer.
Intended Function - how well the vehicle does the job its planners, designers, and engineers intended it to do.
Efficiency - low fuel consumption and carbon footprint, relative to the vehicle's competitive set.
Safety - a vehicle's ability to help the driver avoid a crash, as well as the secondary safety measures that protect its occupants from harm during a crash.
Value - competitive price and equipment levels, measured against those of vehicles in the same market segment.
MOTOR TREND's Sport/Utility of the Year is not a comparison test and is only open to all-new or substantially upgraded vehicles that have gone on sale in the 12 months from November 1 of the previous year. MOTOR TREND looks for the pick of each year's crop of new SUV's, and does not revisit vehicles that have been on sale for the past few years.
Saturday, October 3, 2009
The Greening of Premier Subaru!
If you have been by our dealership, you have definitely noticed the construction work. Premier Subaru is in the middle of a $750,000 renovation of its dealership facilities to improve our buildings for our customers, employees and the environment. While we only did a complete renovation only five years ago, this time around we are able to work on some things that we really wanted to do. Part of this renovation has been to ensure that we are as green an operation as possible. These renovations dovetail with our ongoing environmental initiatives. In "greening our dealership", Premier Subaru has done the following through construction improvements and through process improvements:
- Changed interior lighting to the most energy efficient lighting possible
- Replace exterior lights with the most energy efficient lighting possible
- Replaced the paper hand towel dispensers in our lavatories with hand air dryers
- Installed secured shredder boxes to ensure that all discarded office papers are kept in locked cabinets, shredded and recycled.
- Installed advanced waste oil furnaces to actually be able to heat portions of our facility using waste motor oil, as opposed to discarding it.
- Installed advanced heating/cooling systems to ensure that the buildings are heated and cooled in the most energy efficient manner possible.
- Using cloth shop towels for mechanical repairs, which are washed and reused, as opposed to towels that are discarded.
In addition, we invested in enhanced technology to ensure that we move towards less "paper" and more "electronic" documents. To that end, we are also working hard to ensure that we have our client's most accurate and up to date email addresses. This will enable us to begin a process where we email you service reminders and notices, as opposed to printing them and mailing them. If you would like to receive your service reminders by email, please email us at info@premiersubaru.com with your email address and we will update the system.
We appreciate the environment. We have been supporters of environmental organizations and we try to "practice what we preach".
Thank you for your business and your continued confidence in our organization.
- Changed interior lighting to the most energy efficient lighting possible
- Replace exterior lights with the most energy efficient lighting possible
- Replaced the paper hand towel dispensers in our lavatories with hand air dryers
- Installed secured shredder boxes to ensure that all discarded office papers are kept in locked cabinets, shredded and recycled.
- Installed advanced waste oil furnaces to actually be able to heat portions of our facility using waste motor oil, as opposed to discarding it.
- Installed advanced heating/cooling systems to ensure that the buildings are heated and cooled in the most energy efficient manner possible.
- Using cloth shop towels for mechanical repairs, which are washed and reused, as opposed to towels that are discarded.
In addition, we invested in enhanced technology to ensure that we move towards less "paper" and more "electronic" documents. To that end, we are also working hard to ensure that we have our client's most accurate and up to date email addresses. This will enable us to begin a process where we email you service reminders and notices, as opposed to printing them and mailing them. If you would like to receive your service reminders by email, please email us at info@premiersubaru.com with your email address and we will update the system.
We appreciate the environment. We have been supporters of environmental organizations and we try to "practice what we preach".
Thank you for your business and your continued confidence in our organization.
Thursday, October 1, 2009
Subaru Launches One-of-a-Kind Infomercial
SUBARU OF AMERICA LAUNCHES A ONE OF A KIND COMMERCIAL! CHECK IT OUT BELOW! STOP BY PREMIER SUBARU FOR YOUR VERY OWN BOTTLE OF OUTBACK DETERGENT! LIMITED TIME ONLY!
Subaru Launches One-of-a-Kind Infomercial
Subaru Launches One-of-a-Kind Infomercial
Friday, September 18, 2009
See Premier Subaru at the Guilford Fair THIS WEEKEND!
Join Premier Subaru for the 10th year in a row at the GUILFORD FAIR! Barbara Mullen will be leading the entire Premier Subaru crew for the 10th Year in a row! We are showing off the ALL NEW SUBARU OUTBACK AND THE ALL NEW SUBARU LEGACY!
We are bringing our dealership to you!
This weekend only (September 18, 19 and 20, 2009) at the GUILFORD FAIR located at the GUILFORD FAIRGROUNDS in GUILFORD, CT!
We are bringing our dealership to you!
This weekend only (September 18, 19 and 20, 2009) at the GUILFORD FAIR located at the GUILFORD FAIRGROUNDS in GUILFORD, CT!
Subaru Partners with Charities in its Second Annual Share the Love Event
This is why WE LOVE being a Subaru Dealer! Last year, we helped raise over $25,000 to these outstanding charities. We want to BEAT THAT this year!
Subaru Partners with Charities in its Second Annual Share the Love Event
Subaru Partners with Charities in its Second Annual Share the Love Event
Tuesday, September 1, 2009
SUBARU OF AMERICA REPORTS AN ALL TIME SALES RECORD!
News Release Issued: September 1, 2009 3:44 PM EDT
Subaru of America, Inc. Reports All-Time Sales Records
- The Company Has Record Sales for Best Month Ever -
- Subaru Forester, Impreza and Legacy Break All Previous Records -
CHERRY HILL, N.J., Sept. 1 /PRNewswire/ -- Subaru of America, Inc. today announced that it had the company's best sales month ever with a 52-percent increase in August sales. The company sold 28,683 units this August versus 18,932 units in August 2008 and had an 11-percent gain year-over-year. Subaru sales for August 2009 also showed a 31-percent increase over July 2009 Subaru sales, which was also a record month for the company.
Record-breaking results for three Subaru models include: a 76-percent increase in sales for the Subaru Forester with 11,870 units sold, a 30-percent increase in sales for the Subaru Impreza with 6,590 units sold and a 49-percent increase in sales for the Subaru Legacy with 3,569 units sold for the month. In addition, Subaru received the distinction of being named the only automotive manufacturer with 2009 "Top Safety Picks" for all 2010 models by the Insurance Institute for Highway Safety (IIHS). To receive the "Top Safety Pick" designation, a manufacturer has to continually improve its crash safety requirements and each product has to be at the top level of crash protection in front, side and rear crash impacts.
"While the CARS program helped fuel our August results, the fact that this is our third consecutive record month reinforces that our products have connected with consumers," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Well before our success with the CARS program, we were having great results and I am confident that with the newly introduced 2010 Subaru Outback and Legacy models, we will continue to be successful."
"Subaru has the perfect products to capitalize in the ever-growing crossover utility segment with the new 2010 Outback and Forester models," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "In the sedan segment, we have an unprecedented opportunity to gain sales and market share with the all-new 2010 Subaru Legacy. The Legacy, built on an all-new platform with a longer wheelbase and increased width for greater interior room also achieves 31 mpg highway. When combined with those attributes and All-Wheel Drive technology, as is standard with all Subaru vehicles, we think it is the best overall value in the sedan segment," Doll continued.
Subaru of America, Inc. Reports All-Time Sales Records
- The Company Has Record Sales for Best Month Ever -
- Subaru Forester, Impreza and Legacy Break All Previous Records -
CHERRY HILL, N.J., Sept. 1 /PRNewswire/ -- Subaru of America, Inc. today announced that it had the company's best sales month ever with a 52-percent increase in August sales. The company sold 28,683 units this August versus 18,932 units in August 2008 and had an 11-percent gain year-over-year. Subaru sales for August 2009 also showed a 31-percent increase over July 2009 Subaru sales, which was also a record month for the company.
Record-breaking results for three Subaru models include: a 76-percent increase in sales for the Subaru Forester with 11,870 units sold, a 30-percent increase in sales for the Subaru Impreza with 6,590 units sold and a 49-percent increase in sales for the Subaru Legacy with 3,569 units sold for the month. In addition, Subaru received the distinction of being named the only automotive manufacturer with 2009 "Top Safety Picks" for all 2010 models by the Insurance Institute for Highway Safety (IIHS). To receive the "Top Safety Pick" designation, a manufacturer has to continually improve its crash safety requirements and each product has to be at the top level of crash protection in front, side and rear crash impacts.
"While the CARS program helped fuel our August results, the fact that this is our third consecutive record month reinforces that our products have connected with consumers," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Well before our success with the CARS program, we were having great results and I am confident that with the newly introduced 2010 Subaru Outback and Legacy models, we will continue to be successful."
"Subaru has the perfect products to capitalize in the ever-growing crossover utility segment with the new 2010 Outback and Forester models," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc. "In the sedan segment, we have an unprecedented opportunity to gain sales and market share with the all-new 2010 Subaru Legacy. The Legacy, built on an all-new platform with a longer wheelbase and increased width for greater interior room also achieves 31 mpg highway. When combined with those attributes and All-Wheel Drive technology, as is standard with all Subaru vehicles, we think it is the best overall value in the sedan segment," Doll continued.
Thursday, August 27, 2009
SUBARU NAMED THE ONLY MANUFACTURER WITH 2009 IIHS TOP SAFETY PICKS FOR ALL 2010 MODELS!
Subaru Named The Only Manufacturer With 2009 IIHS Top Safety Picks for All 2010 models
PRNewswireCHERRY HILL, N.J.
CHERRY HILL, N.J., Aug. 27 /PRNewswire/ -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.
To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.
"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."
"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.
About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.
PRNewswireCHERRY HILL, N.J.
CHERRY HILL, N.J., Aug. 27 /PRNewswire/ -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.
To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.
"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."
"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.
About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.
2010 Subaru Legacy and 2010 Subaru Outback Earn Top Safety Pick Awards!
News Release Issued: August 27, 2009 3:15 PM EDT
2010 Subaru Legacy and Outback Vehicles Earn 2009 Top Safety Pick Awards
CHERRY HILL, N.J., Aug. 27 /PRNewswire/ -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.
To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.
"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."
"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.
About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people
2010 Subaru Legacy and Outback Vehicles Earn 2009 Top Safety Pick Awards
CHERRY HILL, N.J., Aug. 27 /PRNewswire/ -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.
To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.
"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."
"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.
About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people
Thursday, August 20, 2009
THE CASH FOR CLUNKERS (CARS) PROGRAM IS ENDING!
If you've even thought about exchanging your "clunker" for a new Subaru, come to Premier Subaru NOW to take advantage! Our participation in the federal Car Allowance Rebate System (CARS, otherwise known as "Cash for Clunkers") program WILL END tomorrow, August 21st at 6 pm.
According to an unofficial survey by the National Automobile Dealers Association (NADA), all of the $3 billion allocated by the federal government for this program has been claimed.
Furthermore, NADA released the following in a statement last night: "It is important to note that NHTSA (National Highway Transportation and Safety Administration, the agency overseeing CARS program) has confirmed elsewhere that if the program's money runs out before a dealer is reimbursed, that dealer will not be paid."
In light of these revelations, Premier Subaru will end their participation in the CARS program tomorrow at the close of business.
As one of the first dealers to begin participating locally, Premier has had phenemonal success with the program and has enjoyed seeing many happy customers exchange their clunkers for $3500-$4500 towards their new Subaru models. We will be glad to see as many more as can come down and get a vehicle before tomorrow at 6 pm.
To schedule your appointment or with any questions, please call our customer care department at 1-800-411-4551.
Subscribe to:
Posts (Atom)