Saturday, September 6, 2008

Tropical Storm Hanna No Match for Our Nama!




This weekend (September 4,5,6 and 7th), our very own Barbara Mullen (also referred to as "Nama" by her grandchildren and, now adopted by Premier employees), will be tending our tent and new vehicle display at the North Haven Fair (http://www.northhaven-fair.com/). The North Haven Fair gets "hundreds of thousands" of visitors over a 4 day period. Premier Subaru has been a part of this fair for 9 years. For all of these 9 years, Barbara has been setting up our "always festive" and "extremely informative" portible car dealership at the fair! It is a great way for customers and "want to be customers" to get introduced to the Subaru product line and to us. Countless people now know "Barbara from the Fair"! In addition to the thousands of people who are introducing themselves to us for the first time, hundred of customers always stop by and say hello. (Or, do all these people drop by to enjoy Barbara's alway ready supply of candy).

Well, in anticipation of Tropical Storm Hanna, who decided to arrive right in the middle of our fair activities, Barbara is not there on Saturday the 6th. Not that she didn't want to be. She did. But, of course, I told her to skip it as she really shouldn't be out in the middle of a tropical storm, under a tent. Plus, as a sidebar, I am sure that there is some sort of OSHA regulation prohibiting car salespeople from being outside during the middle of a tropical storm at a muddy fairgrounds and trying to keep dry under a "largely metal" tent!

Well, don't fear! On Sunday, September 7th, Barbara will be back at the Fair and in our Portable Dealership (fancy way of saying "tent") and looking for all of her customers, and those applying for a position as a customer, to stop by and say "hi"! If you can't make it to the North Haven Fair - please stop and see us in two weeks at the Guilford Fair!

Wednesday, August 6, 2008

Congratulations Stan Nitkowski!


As a customer or friend, you absolutely know Stanley Nitkowski. Stan has been with our company since just about the beginning. During his time with Premier Subaru, Stan has sold about 1,000 new and preowned vehicles. He has also made friends with so many of our customers and ascended to the position of Sales Manager. Well, Stan has just been invited by Subaru of America, as well as the regional distributor Subaru of New England, to participate in an event called the Subaru "Summer Sizzler". By being invited to this event, Stanley has been recognized as one of the leading sales consultants in New England. During this event, Stanley will be helping to fomulate the format and content of sales training for the rest of the sales consultants in New England. During this event, Stanley will participate in presentations by dignitaries of Subaru of America (Linden Calder- Director of Sales Training and Michael Whelan - Sales Training Operations Manager), as well as presentations by Subaru of America's new Advertising Agency, Carmichael Lynch. We are proud to have Stanley attend such an important event that will help the learning experiences and training process for all sales consultants in New England.

Friday, July 25, 2008

Don't Forget! August 7-10, 2008 Join Us For Shakespeare!


Please don't forget to join Premier Subaru, who is a supporting sponsor, of "Much Ado About Nothing" which is being put on at the Guilford Green from August 7-10, 2008. This is an exciting and outstanding performance! Below is the official announcement of this tremendous event!

Shakespeare on the Shoreline: The Shoreline Arts Alliance is pleased to be bringing the CT Free Shakespeare company back to the Guilford Green on August 7 - 10. This summer's William Shakespeare play is Much Ado About Nothing, a romantic comedy complete with music and set in the 1970's. The story is loaded with mismatched lovers, squabbling brothers, a verbally challenged constable and "battle of the sexes." The Watergate Scandal provides a perfect backdrop for this story of mistaken identiy, deception, and trickery. Curtain is at 7:30pm each evening and as is customary with this theatre company, there will be a living intermission each night where the actors come off the stage to mingle with and entertain the audience. Bring family and friends, blankets and chairs and picnic dinners (concession also available) to our 7th summer of presenting 'theatre under the stars' on the beautiful Guilford Green.

Tuesday, July 22, 2008

Another Successful Blood Drive on July 17, 2008- Thank You To All Of The Donors!






Premier Subaru would like to thank all of the donors who gave blood during our latest blood drive on July 17, 2008. According to the American Red Cross, blood supply was at a critical low during this period, as such, we were happy to provide the facility, volunteers (thanks to Gino Diaz our Facility Manager) and even some donors, including myself! Please stay on the lookout for future blood drives. It costs you nothing, but, can save so many lives.



Monday, July 7, 2008

Our 2008 Outbacks are ON SALE. Annual Clearance Event!

Believe it or not, it is time for our annual clearance event. This time, all 70 2008 Subaru Outback's are on sale. And we have priced these cars at the SAME PRICE we charged for them way back in 2001. In addition to some great deals, these vehicles are also eligible for low rate financing. For qualified buyers, that is as low as 0%. We are proud to have amongst the largest inventory of remaining 2008 Outback vehicles around. So, this is an opportunity for you to select a fuel efficient, all wheel drive Subaru at a tremendous value. We strongly encourage you to shop early to ensure that you are able to select from the best inventory around. All of us at Premier Subaru thank you for allowing us the opportunity to earn your business!

FHI Showcases its Subaru Plug-in STELLA Concept, a New Prototype Electric Vehicle, at the G8 Hokkaido Toyako Summit


Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced the successful development of its Subaru Plug-in STELLA Concept model, a prototype electric vehicle (EV). FHI will provide five units of the Plug-in STELLA Concept for use at the Hokkaido Toyako Summit to be held July 7 through 9, 2008.

Four of the five will be used to transport government officials and other participants at the summit, while one vehicle will be displayed at the Environmental Showcase,
an exhibition and demonstration area in the International Media Center, and it will also be available for test drives.

In addition, FHI will provide one STELLA Concept model to the Japan Post group for use in mail collection and delivery in the vicinity of Toyako during the summit.

The Subaru Plug-in STELLA Concept combines the EV system employed in the R1e, (which recently debuted in the U.S. at the New York International Auto Show), with the mini car, Subaru STELLA. The resulting vehicle represents an optimized model that features STELLA’s compact packaging and superb utility.

FHI plans to use the Plug-in STELLA Concept in the development and test-marketing of the next generation of EV in Japan in the near future.

FHI jointly developed the Subaru R1e with Tokyo Electric Power Co., Inc. (TEPCO), a leading utility in Japan, and the vehicle’s performance has been tested since June 2006. 40 units of the R1e model, equipped with lithium ion (Li-ion) batteries, have been used by TEPCO as part of its corporate fleet and by the Kanagawa Prefectural Government, providing performance results that further advance FHI’s EV development work. Such data collected under real-world conditions has helped FHI refine the concept of the next-generation EV and make further improvements in convenience and comfort under everyday driving situations.
FHI has placed emphasis on its mission to pursue the perfect integration of a pleasant and reliable driving with environmental considerations. While seamlessly improving the power units design and introducing such cleaner engines as the Horizontally-Opposed diesel engine in Europe (available since March 2008), the company has positioned EVs as another viable solution for environmental preservation, and it plans to accelerate its EV development work

Monday, June 30, 2008

Thank You For All Who Attended Our Last New Owner's Clinic!




I want to thank the 30 NEW Subaru owners who took time out of their busy schedules to attend our last new owner's clinic. In this clinic, Dennis Cullen, our Service Director, explained the benefits to proper vehicle maintenance, provided tips and fuel saving ideas. In addition, customers were able to look underneath vehicles on the lifts, as well as interact with our Certified Technicians. We were also able to provide additional information on their vehicles, as well as show them where to check the critical fluids for prolonged safety and reliability. Congratulations to the door prize winners too!

Monday, June 23, 2008

IMPORTANT ANNOUNCEMENT FROM THE BRANFORD LAND TRUST

I am pleased to provide our customers with the following announcement from THE BRANFORD LAND TRUST. We are proud to be a SPONSOR of this event!

Branford Land Trust’s Grand Finale to Celebrate its 40th Anniversary

The entire town of Branford is invited to attend a festive picnic to be held at Young’s Park from 2 p.m. until 6 p.m. on Saturday, September 13th, with a rain date of Sunday, September 14th.

We’ll celebrate the Land Trust’s 40 years; the donation of Bob’s Woods to the Land Trust by the Vlock, Pritzker and Schwartz family foundation; and as importantly, the people of Branford who have made our town a leader in land preservation. The Land Trust now has acquired over 800 acres of priceless open space and holds conservation easements on another 340 acres in Branford.

Join us for guided walks around both Young’s Pond and Young’s Park, a scavenger hunt, creation of a mural by artists of all ages, educators with live animals, games such as volleyball and kickball, face painting, music and numerous other activities, and lots of good fun and food.

For updates on this great picnic as we get closer to the date, visit Branford Land Trust’s website, www.branfordlandtrust.org.

Friday, June 13, 2008

Thank You for the Increase!


Thank You! For the month of May, 2008, Premier Subaru had a 62% increase in sales of new vehicles. We appreciate the confidence that you have had in us!

Thursday, June 12, 2008

IT'S TIME! OUR NEXT NEW OWNER'S CLINIC WILL BE HERE SOON!

OUR NEXT NEW'S OWNER'S CLINIC IS GOING TO BE HELD ON JUNE 24, 2008 AT 6PM!

If you purchased your new or Certified Preowned Subaru from Premier Subaru, you are invited to our next New Owner's Clinic, which will be held on June 24, 2008 at 6pm. During this clinic, we will show you:
  • How to maximize the dependability of your vehicle;
  • How to make the most of your vehicle's safety features and technology;
  • Get more miles from your gas dollars;
  • Protect your investment with basic maintenance techniques; and
  • How to fully enjoy your Subaru

This is a very informal setting and refreshments will be served. Door prizes too!

The clinic lasts about 1 to 1 1/2 hours.

Please call your Premier Subaru Sales Consultant or our Service Department to make your reservation to attend!