Thank You for the Increase!

Thank You! For the month of May, 2008, Premier Subaru had a 62% increase in sales of new vehicles. We appreciate the confidence that you have had in us!

IT'S TIME! OUR NEXT NEW OWNER'S CLINIC WILL BE HERE SOON!

OUR NEXT NEW'S OWNER'S CLINIC IS GOING TO BE HELD ON JUNE 24, 2008 AT 6PM!

If you purchased your new or Certified Preowned Subaru from Premier Subaru, you are invited to our next New Owner's Clinic, which will be held on June 24, 2008 at 6pm. During this clinic, we will show you:

• How to maximize the dependability of your vehicle;
• How to make the most of your vehicle's safety features and technology;
• Get more miles from your gas dollars;
• Protect your investment with basic maintenance techniques; and
• How to fully enjoy your Subaru

This is a very informal setting and refreshments will be served. Door prizes too!

The clinic lasts about 1 to 1 1/2 hours.

Please call your Premier Subaru Sales Consultant or our Service Department to make your reservation to attend!

Our Engine Is "Engine Of The Year"!

I am pleased to announce that the Subaru 2.5 liter turbo engine has been named the International Engine of the Year!

Subaru recently announced that the Subaru 2.5 liter turbo engine won the 2008 Engine of the Year in the 2.0 liter to 2.5 liter category. The Subaru BOXER engine beat BMW's 2.5 liter 6 cylinder engine twice in its category for the International Engine of the Year in the last 3 years.

This continues to be a testament to the quality and performance of the Subaru engine and product, in general!

The SOUL of Premier Subaru

THE SOUL OF PREMIER SUBARU.

That is the title to our new TV commercial that summerized the way we do business. Like you, I do watch some television and am tired of the same old car commercials and, quite frankly, the same old way that people in the car business seem to "think" you need to do business. Maybe it is because I am not originally from this industry (I am from the banking industry), but, I belive that people are too smart to go for all of that "whatever it takes" jargon. So, I wanted to relay this to prospective customers in our newest TV commercial.

The soul of Premier Subaru is not really a "tag line" or "commercialized" idea. It really is the "feeling" of the culture of Premier Subaru. I am often told by customers, vendors and just about anyone else that crosses the threshold that our dealership doesn't feel like a dealership. Our salespeople are not like "other salespeople" and our service department really does care. I don't think that this culture is something that we just "came up with", rather is something that was developed over time. Quite frankly, I am real glad that I came from the banking business, as our dealership has that level of professionalism.

I received a call from a customer this past Saturday. What was unusual about it, was that, this customer had moved from Madison, Connecticut to Scottsdale, Arizona. She called me at about 11am, EST, which would be around 8am in Arizona. The purpose of this call was to tell us how much she had liked doing business with us and how she wished we were out there. You can't even imagine how gratified I was to have heard this. I was floored. This customer made my day - well, weekend, by taking the time to call across the country and let me know about her experience at her new "local" dealership in Scottsdale. To me, to have established such a strong relationship with somebody was a testimate to our way of doing business. Our honesty. Our counsel. It is the Soul of Premier Subaru.

I know that nobody watches for commercials - but, I hope that I got - even a little of this - across in this ad. Thanks to Bob Bateson of WTNH TV - Channel 8 - for helping me out with this.

Thank you for doing business with us. That is something that I don't take lightly.

Thank You So Much for Your Donations Towards Our Blood Drive!

I would like to thank all of the donors who came out on a rainy and snowy February 27th day to give blood during our Blood Drive for the American Red Cross. I would like to also thank Jamie Russo in our Service Department for the hard work that she puts into these drives, all to ensure their complete success. Thank you also to Salvatore's By The Green, Jersey Mike's of Branford and Subway for their donations of needed food for the donors. Premier Subaru has sponsored four blood drives in the past two years and these organizations have been always more than willing to contribute delicious treats for the blood donors. If you didn't get a chance to donate this time, please go to www.gifealife.org for the next drive location and date.

NEW SUBARU OWNERS! YOU ARE INVITED!

We are, once again, proud to welcome our new Subaru owner's to a NEW OWNERS CLINIC to be held on February 26, 2008 at 6pm at our dealership. This is the 31st time we are holding one of these very popular clinics. It is an information gathering where we show you some basic maintenance tips, as well as have you interact with some of our Certified Subaru Technicians. We put some cars up on the lift so that you can see the undercarriages and be more familiar with the vehicle you just purchased. If you are interested in attending, please call our Service Department, or your sales consultant, and they will make the arrangements. The entire event lasts about 60 minutes and we even offer you free food and drink! It is a relaxed and informal environment designed to allow you to be familiar with the operations of your new Subaru and it's basic maintenance needs. See you there!

I would like to thank those owners who participated in our last new owner's clinc! Thanks also to our Service Director and his award winning staff!

We Are Having A Blood Drive on February 27, 2008

American Red Cross Blood Drive
At: Premier Subaru, 165 North Main Street, Branford, CT, in the Pre-owned Showroom
Date: Wednesday, February 27th
Time: 1:00 p.m. – 5:45 p.m.
To Schedule an appointment, please call: 1(800) GIVE LIFE {1(800) 448-3543} or (203) 643-1233 and ask for Jaime, or go to www.bloodct.org
** Drawing for FREE Interior/Exterior Vehicle Detail
** Drawing for FREE Oil Change
** PIZZA for Donors
All Presenting Donors will be entered into a weekly drawing to save $200 on Home Heating Costs!
Also, all presenting donors will be entered into a drawing for a pair of tickets to a UCONN Basketball Home Game!
** Positive ID required at time of donation. Please eat good meals and drink plenty of fluids on the day of donation.

FIRST DELIVERED 2009 SUBARU IMPREZA STi! CONGRATULATIONS!

I would like to congratulate a current customer, Jay James of West Haven, for taking delivery of the 1st "all new" 2009 Subaru Impreza STi from Premier Subaru. Jay's new car has the BBS wheel package and is in Dark Gray Metallic. Jay traded his previous STi, a 2004 model in Silver, of which he took great care of. We are honored to continue to do business with Jay and wish him much enjoyment in his new car!

Subaru EPA Fuel Ratings

EPA FUEL RATINGS:

Drivers today are very concerned about gas mileage. Potential buyers of our 2008 models may question the lower EPA fuel estimates as compared to the 2007 models. The following information can explain this:

For years now, the EPA has received negative feedback regarding their fuel economy estimates. Consumers complained the EPA fuel estimates were not reflective of real-life fuel economy. In response, the EPA changed how they determine fuel economy estimates, beginning with the 2008 models. As a result, most 2008 models have similar of lower EPA fuel estimates than the same 2007 model. While certain models might not have had any significant changes, the difference stems from how the EPA now develops their fuel economy estimates.

There are many ways to help get better gas mileage right away:

• Follow the recommended maintenance schedule. A vehicle that is well maintained operates with a greater efficiency.
• Keep tires properly inflated. Underinflated tires require more energy to roll, which translates into more frequent fill ups.
• Take a load off! Heavier vehicles require more energy to move, so, carrying around excess weight also effects mileage.
• Don't drive aggressively. Speeding, quick accerleration, and hard braking all contribute to a decrease in fuel economy.
• Aviod excess idling. It is more effecient to turn the engine off while waiting and then restart the car.
• Combine errands. Several short trips all begun with a cold start can use as much fuel as a single, longer trip that covers that same distance.

If you have any questions regarding fuel economy, or, the operation of your Subaru, feel free to contact me.

Subaru Of America Executive Demos!

I enjoy selecting vehicles to add to our preowned inventory. That is one of my roles here at the company. I fly to Florida, Ohio, Chicago and other places seeking Subaru of America "program cars" and executive demos to offer our clients. I love the Subaru of America demos because they offer completely loaded vehicles, with all of the toys, in excellent condition. These are the cars driven by the executives and regional managers of Subaru of America. Some are even "preproduction cars". Well, I just returned from a Subaru of America factory auction and found some of the nicest vehicles I have ever purchased for our customers. When I select a vehicle, I do my homework. Condition reports are available on these vehicles - on line - so that I can get some information on the vehicle and if it ever had damage or repairs. I then look up the options on the vehicle. When I arrive at an auction, I arrive a couple of hours early. That way, I can walk out to the vehicle and look at it personally. With these auctions running thousands of cars a week from all different manufacturers, it takes some time to find these cars! When I personally inspect the vehicle, I visually look at all of the panels of the vehicle, starting at the front. I also incorporate the use of a "paint meter", which is a device that measures the thickness of the paint. That way, I can see if there was ever repaired damage to a vehicle. For example, if a front fender measures 6.0MM in thickness, which is consistent with the rest of the car, and a door measures 9.0MM, there is a likelihood that the door was repainted. I then look at the interior, under the hood, the tires, the trunk and just about ever other area of the car. Getting to the auction early is of real importance to me. If you wait until the auction starts, you really have no more than a couple of minutes to look at a car. I want some more time to ensure that Premier Subaru is offering the highest quality Subaru vehicles to our customers. I am so excited about the vehicles that I currently purchased. We price these cars very aggressively and our customers actually seek them out and "order the type of car they want!" For example, I purchased a Subaru of America Factory Executive Car last week - a virtually brand new 2008 Subaru Legacy 2.5GT Limited with Navigation. This car, in the all-new Deep Bronze Metallic, is absolutely flawless in every way. It is awesome. It is so nice, that I have had it parked on our showroom floor. We are able to offer this car to our customers at a discount of over $5,000 over a new one.

So, please remember to see us and check out our website to view our constantly changing inventory. My desire is to ensure that I have a car for you - at a price point that is right - and all of the confidence of me and our organization!

We CAN Service the OTHER car in your driveway!

We are frequently asked by our customers if we work on vehicles other than Subarus. Well, the answer is “YES”.

Our Service Department is certified by AAA as an Approved Auto Repair Establishment. This carries beyond Subarus to include all brands of vehicles. In addition to being fully Subaru Certified, our Technicians are certified by Honda, Toyota, Ford and even Mercedes-Benz. Our tools and equipment are designed to support the maintenance needs of all vehicles. In addition, our Subaru Service Loaner Fleet and Customer Shuttle Service are available to you even for the non-Subaru vehicles you may own. We consistently shop our labor prices to ensure that they are competitive for both Subaru and non-Subaru vehicles. If you have any questions, or service maintenance needs, please contact Dennis Cullen, our Service Director, or myself at 1(800) 411-4551. Thank you again for doing business with us.