Don't Forget! August 7-10, 2008 Join Us For Shakespeare!

Please don't forget to join Premier Subaru, who is a supporting sponsor, of "Much Ado About Nothing" which is being put on at the Guilford Green from August 7-10, 2008. This is an exciting and outstanding performance! Below is the official announcement of this tremendous event!

Shakespeare on the Shoreline: The Shoreline Arts Alliance is pleased to be bringing the CT Free Shakespeare company back to the Guilford Green on August 7 - 10. This summer's William Shakespeare play is Much Ado About Nothing, a romantic comedy complete with music and set in the 1970's. The story is loaded with mismatched lovers, squabbling brothers, a verbally challenged constable and "battle of the sexes." The Watergate Scandal provides a perfect backdrop for this story of mistaken identiy, deception, and trickery. Curtain is at 7:30pm each evening and as is customary with this theatre company, there will be a living intermission each night where the actors come off the stage to mingle with and entertain the audience. Bring family and friends, blankets and chairs and picnic dinners (concession also available) to our 7th summer of presenting 'theatre under the stars' on the beautiful Guilford Green.

Another Successful Blood Drive on July 17, 2008- Thank You To All Of The Donors!

Premier Subaru would like to thank all of the donors who gave blood during our latest blood drive on July 17, 2008. According to the American Red Cross, blood supply was at a critical low during this period, as such, we were happy to provide the facility, volunteers (thanks to Gino Diaz our Facility Manager) and even some donors, including myself! Please stay on the lookout for future blood drives. It costs you nothing, but, can save so many lives.

Our 2008 Outbacks are ON SALE. Annual Clearance Event!

Believe it or not, it is time for our annual clearance event. This time, all 70 2008 Subaru Outback's are on sale. And we have priced these cars at the SAME PRICE we charged for them way back in 2001. In addition to some great deals, these vehicles are also eligible for low rate financing. For qualified buyers, that is as low as 0%. We are proud to have amongst the largest inventory of remaining 2008 Outback vehicles around. So, this is an opportunity for you to select a fuel efficient, all wheel drive Subaru at a tremendous value. We strongly encourage you to shop early to ensure that you are able to select from the best inventory around. All of us at Premier Subaru thank you for allowing us the opportunity to earn your business!

FHI Showcases its Subaru Plug-in STELLA Concept, a New Prototype Electric Vehicle, at the G8 Hokkaido Toyako Summit

Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced the successful development of its Subaru Plug-in STELLA Concept model, a prototype electric vehicle (EV). FHI will provide five units of the Plug-in STELLA Concept for use at the Hokkaido Toyako Summit to be held July 7 through 9, 2008.

Four of the five will be used to transport government officials and other participants at the summit, while one vehicle will be displayed at the Environmental Showcase,
an exhibition and demonstration area in the International Media Center, and it will also be available for test drives.

In addition, FHI will provide one STELLA Concept model to the Japan Post group for use in mail collection and delivery in the vicinity of Toyako during the summit.

The Subaru Plug-in STELLA Concept combines the EV system employed in the R1e, (which recently debuted in the U.S. at the New York International Auto Show), with the mini car, Subaru STELLA. The resulting vehicle represents an optimized model that features STELLA’s compact packaging and superb utility.

FHI plans to use the Plug-in STELLA Concept in the development and test-marketing of the next generation of EV in Japan in the near future.

FHI jointly developed the Subaru R1e with Tokyo Electric Power Co., Inc. (TEPCO), a leading utility in Japan, and the vehicle’s performance has been tested since June 2006. 40 units of the R1e model, equipped with lithium ion (Li-ion) batteries, have been used by TEPCO as part of its corporate fleet and by the Kanagawa Prefectural Government, providing performance results that further advance FHI’s EV development work. Such data collected under real-world conditions has helped FHI refine the concept of the next-generation EV and make further improvements in convenience and comfort under everyday driving situations.
FHI has placed emphasis on its mission to pursue the perfect integration of a pleasant and reliable driving with environmental considerations. While seamlessly improving the power units design and introducing such cleaner engines as the Horizontally-Opposed diesel engine in Europe (available since March 2008), the company has positioned EVs as another viable solution for environmental preservation, and it plans to accelerate its EV development work

Thank You For All Who Attended Our Last New Owner's Clinic!

I want to thank the 30 NEW Subaru owners who took time out of their busy schedules to attend our last new owner's clinic. In this clinic, Dennis Cullen, our Service Director, explained the benefits to proper vehicle maintenance, provided tips and fuel saving ideas. In addition, customers were able to look underneath vehicles on the lifts, as well as interact with our Certified Technicians. We were also able to provide additional information on their vehicles, as well as show them where to check the critical fluids for prolonged safety and reliability. Congratulations to the door prize winners too!

IMPORTANT ANNOUNCEMENT FROM THE BRANFORD LAND TRUST

I am pleased to provide our customers with the following announcement from THE BRANFORD LAND TRUST. We are proud to be a SPONSOR of this event!

Branford Land Trust’s Grand Finale to Celebrate its 40th Anniversary

The entire town of Branford is invited to attend a festive picnic to be held at Young’s Park from 2 p.m. until 6 p.m. on Saturday, September 13th, with a rain date of Sunday, September 14th.

We’ll celebrate the Land Trust’s 40 years; the donation of Bob’s Woods to the Land Trust by the Vlock, Pritzker and Schwartz family foundation; and as importantly, the people of Branford who have made our town a leader in land preservation. The Land Trust now has acquired over 800 acres of priceless open space and holds conservation easements on another 340 acres in Branford.

Join us for guided walks around both Young’s Pond and Young’s Park, a scavenger hunt, creation of a mural by artists of all ages, educators with live animals, games such as volleyball and kickball, face painting, music and numerous other activities, and lots of good fun and food.

For updates on this great picnic as we get closer to the date, visit Branford Land Trust’s website, www.branfordlandtrust.org.

Thank You for the Increase!

Thank You! For the month of May, 2008, Premier Subaru had a 62% increase in sales of new vehicles. We appreciate the confidence that you have had in us!

IT'S TIME! OUR NEXT NEW OWNER'S CLINIC WILL BE HERE SOON!

OUR NEXT NEW'S OWNER'S CLINIC IS GOING TO BE HELD ON JUNE 24, 2008 AT 6PM!

If you purchased your new or Certified Preowned Subaru from Premier Subaru, you are invited to our next New Owner's Clinic, which will be held on June 24, 2008 at 6pm. During this clinic, we will show you:

• How to maximize the dependability of your vehicle;
• How to make the most of your vehicle's safety features and technology;
• Get more miles from your gas dollars;
• Protect your investment with basic maintenance techniques; and
• How to fully enjoy your Subaru

This is a very informal setting and refreshments will be served. Door prizes too!

The clinic lasts about 1 to 1 1/2 hours.

Please call your Premier Subaru Sales Consultant or our Service Department to make your reservation to attend!

Our Engine Is "Engine Of The Year"!

I am pleased to announce that the Subaru 2.5 liter turbo engine has been named the International Engine of the Year!

Subaru recently announced that the Subaru 2.5 liter turbo engine won the 2008 Engine of the Year in the 2.0 liter to 2.5 liter category. The Subaru BOXER engine beat BMW's 2.5 liter 6 cylinder engine twice in its category for the International Engine of the Year in the last 3 years.

This continues to be a testament to the quality and performance of the Subaru engine and product, in general!

The SOUL of Premier Subaru

THE SOUL OF PREMIER SUBARU.

That is the title to our new TV commercial that summerized the way we do business. Like you, I do watch some television and am tired of the same old car commercials and, quite frankly, the same old way that people in the car business seem to "think" you need to do business. Maybe it is because I am not originally from this industry (I am from the banking industry), but, I belive that people are too smart to go for all of that "whatever it takes" jargon. So, I wanted to relay this to prospective customers in our newest TV commercial.

The soul of Premier Subaru is not really a "tag line" or "commercialized" idea. It really is the "feeling" of the culture of Premier Subaru. I am often told by customers, vendors and just about anyone else that crosses the threshold that our dealership doesn't feel like a dealership. Our salespeople are not like "other salespeople" and our service department really does care. I don't think that this culture is something that we just "came up with", rather is something that was developed over time. Quite frankly, I am real glad that I came from the banking business, as our dealership has that level of professionalism.

I received a call from a customer this past Saturday. What was unusual about it, was that, this customer had moved from Madison, Connecticut to Scottsdale, Arizona. She called me at about 11am, EST, which would be around 8am in Arizona. The purpose of this call was to tell us how much she had liked doing business with us and how she wished we were out there. You can't even imagine how gratified I was to have heard this. I was floored. This customer made my day - well, weekend, by taking the time to call across the country and let me know about her experience at her new "local" dealership in Scottsdale. To me, to have established such a strong relationship with somebody was a testimate to our way of doing business. Our honesty. Our counsel. It is the Soul of Premier Subaru.

I know that nobody watches for commercials - but, I hope that I got - even a little of this - across in this ad. Thanks to Bob Bateson of WTNH TV - Channel 8 - for helping me out with this.

Thank you for doing business with us. That is something that I don't take lightly.