Our Newest Commercial - Announcing the All New 2010 Subaru Legacy and 2010 Subaru Outback!

COME TO PREMIER SUBARU TO SEE THE ALL NEW 2010 SUBARU LEGACY AND 2010 SUBARU FORESTER! PLUS, EXISTING SUBARU OWNERS ARE ELGIBILE FOR EVEN MORE FOR THEIR TRADE UNDER SUBARU OF AMERICA'S GUARANTEED TRADE PROGRAM. UNDER THIS PROGRAM, SUBARU OF AMERICA WILL BUY YOUR CURRENT SUBARU BACK AT AN AMOUNT THAT MAY BE EVEN ABOVE KELLEY BLUE BOOK, WHEN YOU BUY A NEW SUBARU! COME AND SEE US TODAY!

THE BRANFORD JAZZ ON THE GREEN SERIES CONTINUES!

Premier Subaru is proud to sponsor the inagural season of the Branford Jazz on the Green Series! So far, it has been a GREAT hit! Only 2 shows remain! So, make sure you are on the Green here in Branford this Thursday and next Thursday at 6pm!

For more details, please see the official website at www.branfordjazz.com

We will see you there!

PRICING ON 2010 SUBARU IMPREZA LINE ANNOUNCED!

Subaru Announces Pricing On New 2010 Impreza
Record-breaking model prices largely unchanged for 2010
Premium model price now $1,000 lower

CHERRY HILL, N.J., /PRNewswire/ -- Subaru of America, Inc. has announced pricing of the 2010 model year Impreza line-up, including a new Special Edition Package available on the Impreza 2.5i Premium.

Pricing for the Impreza model, which set a sales record in 2008, begins at an unchanged $17,495 for the 170-hp 2.5i with Symmetrical All-Wheel Drive as standard. (All 2010 Subaru models feature new Symmetrical AWD badging.)

Impreza blends fun-to-drive performance, safety, and functionality with Subaru Symmetrical All-Wheel Drive, making it an unmatched value in the compact segment. As well as receiving the highest possible ratings in IIHS crash tests, and being listed as 2009 IIHS "Top Safety Pick", the Impreza also scored NHTSA five-star crash test ratings for frontal impact for both the driver and front passenger, a five-star rating for the driver side impact, and a four-star rating for the rear passenger side impact.

The Impreza 2.5i Premium is reconfigured for 2010, with pricing starting at $18,495 - $1,000 less than the 2009 model.

Impreza 2.5i, 2.5GT and Outback Sport models add a stylish new grille and an attractive new exterior color Camellia Red Pearl is available on 2.5i & 2.5GT models. GT models are powered by a 224-hp intercooled turbo Boxer engine and teamed to standard 4-speed automatic transmission and Active AWD version of Symmetrical All-Wheel Drive.

The value continues with the introduction of the new Special Edition Package that includes power moonroof and fog lights as well as the All-Weather Package. The Impreza 2.5i Premium with the Special Edition Package starts at $18,995.

Bluetooth hands-free cell phone capability is now standard on 2.5i Premium and WRX Premium models with the navigation system.

For 2010, the Impreza Outback Sport model adds Paprika Red Pearl/Steel Silver Metallic and a new two-tone exterior color, and retains its starting price of $19,995.

The performance-oriented 2010 Impreza WRX has a starting price of $24,995, again unchanged from last year and is available exclusively with a 5-speed manual transmission. The All-Wheel Drive Impreza WRX features a 2.5-Liter DOHC inter-cooled turbocharged engine delivering 265 horsepower, a new exterior side sill, 225/45 R17 lower profile summer performance tires, 17-inch alloy wheels, an Aero Package, WRX upholstery w/red stitching and WRX logo on front seats, leather-wrapped steering wheel and red stitching, and STI type grille w/WRX badge. The Impreza WRX 5-door model has the same features as the 4-door, plus a rear spoiler and has a starting price of $25,495.

Pricing for the high-performance model WRX STI, which for 2010 features black alcantara trim and a black center console with red stitching also remains unchanged at $34,995.

Destination and delivery for all 2010 Impreza models is $695 (excluding Alaska).

Subaru of America, Inc. Announces Sales Results for Best Month Ever

-- The Company Posted a 34-Percent Increase in Sales for July --

Cherry Hill, N.J., August 3, 2009 – Subaru of America, Inc. today announced that it had its best sales month ever with a 34-percent increase in sales in July. The company sold 21,839 units this July versus 16,271 units in July 2008 and had a 4-percent gain year-over-year. Subaru sales for July 2009 also showed a 17-percent increase over June 2009 Subaru sales.

The introduction of the new 2010 Subaru Legacy and Outback vehicles kept the momentum going for the car company as it continues to outpace the industry. The Subaru Legacy posted a 34-percent increase, the Outback a 33-percent increase, while the Impreza posted a record sales month and the most gains with a 41-percent sales increase, with the Forester continuing to bring in strong sales with an increase of 36-percent, which also represented a monthly record.

“July’s record results built on the momentum we've established this year. The month started strong and gained momentum with the 2010 Legacy and Outback launches. We were in a position for a very good month already, but when the CARS program hit, things went to the next level,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. “Our success this month reflects the strength of the Subaru model line-up. The Subaru Impreza and Forester models set monthly records while the brand new Legacy and Outback are off to a strong start.”

"We have been consistent with everything we have done to build not only safe, durable, fun-to-drive vehicles, but also the Subaru brand," said Tom Doll, executive vice president and chief operating officer, Subaru of America, Inc. "Our sales reflect that our brand has solidly connected with customers and we look forward to building great relationships with them as well

CUSTOMERS HAVE TAKEN DELIVERY OF THEIR NEW CARS UNDER THE CASH FOR CLUNKERS PROGRAM!

AT PREMIER SUBARU, CUSTOMERS ARE "FEELING THE LOVE" BY USING UP TO $4,500 IN GOVERNMENT DOLLARS UNDER THE CARS PROGRAM (ALSO KNOWN AS CASH FOR CLUNKERS). ALL SUBARU DEALERS ARE NOT PARTICIPATING IN THE PROGRAM, SO, GET TO PREMIER SUBARU TODAY WHILE GOVERNMENT FUNDS ARE STILL AVAILABLE!

CASH FOR CLUNKERS IS ON AT PREMIER SUBARU!

HURRY WHILE THE MONEY IS AVAILABLE! THE CARS PROGRAM (CASH FOR CLUNKERS) IS ON AT PREMIER SUBARU!

We are happy to have served over 30 customers who have taken advantage of the Government's Car Allowance Rebate System (CARS), or, informally known as Cash for Clunkers! We are happy to report that, just today, 8 of these vehicles were taken to the junkyard for recycling after we have rendered their engines useless. This is a GREAT program that, originally, was tried successfully in Europe and Japan.

We encourage you to take advantage of this program. Premier Subaru is one of the originally approved CARS dealers. We know the "in's and out's" of this complicated program and are here to assist you!

The BRANFORD JAZZ SERIES sponsored by PREMIER SUBARU STARTS TONIGHT!

Don't forget, join us, starting tonight at 6pm, for the First Concert in the Branford Jazz Festival, sponsored by PREMIER SUBARU.

See you on the Branford Green!

CONGRATULATIONS GARY!

GARY CHRISTIANSEN RECEIVES "SILVER AWARD" FROM SUBARU OF AMERICA FOR SERVICE CONSULTANT EXCELLENCE!

Congratulations to Premier Subaru's own Gary Christiansen for winning the SILVER AWARD for Service Consultant Excellence from Subaru of America for 2008. Gary's award places him in SECOND position out of all of the Service Consultants in the Northeast (over 80 people!). We congratulate Gary, who is a REPEAT WINNER OF THIS AWARD on this wonderful achivement. We are very proud of him!

(In the picture: Dennis Cullen, Service Director; Gary Christiansen, Service Consultant and Brian Giffen, Subaru of New England District Fixed Operations Manager)

..And, on top of it all, we can COOK!

Today, Premier Subaru held an employee picnic to celebrate the upcoming July 4th holiday! What a great event! All employees brought in something that they, in most cases, made themselves. We also had hotdogs, hamburgers and, of course, Italian sausage. It was a great time. We thank everyone for their participation!

By the way, do we Gino up in the line again? I didn't know you could do 5th's!!!

HAPPY FOURTH OF JULY TO ALL! MAY IT BE A SAFE AND JOYOUS HOLIDAY!

PREMIER SUBARU WILL BE A CERTIFIED DEALER FOR THE CASH FOR CLUNKERS PROGRAM!

PREMIER SUBARU ANNOUNCES THAT WE WILL BE A CERTIFIED DEALER UNDER THE CASH FOR CLUNKERS PROGRAM.

While Cash For Clunkers has been signed into law, the Department of Transportation has another three weeks to formulate the regulations for the law. Please stay tuned as we will be the first to provide you this information as we receive it.

Premier Subaru is also asking that consumers watch out for scams, as already, criminals and some unscrupulous car dealers are using it to dupe consumers. CNN Money reports that some "cash for clunkers" web sites are asking consumers to provide personal information, including names, addresses and social security numbers, so that they can "register" for the program. Other web sites tell car shoppers they will put them in touch with authorized "Cash for Clunkers" dealers in their area. Car dealers will have to register to participate in the program (Premier Subaru is doing so). Currently, the NHTSA hasn't even determined how the registration process will work. There will be NO NEED for consumers to register at all. Once clue that the websites are not real is that they use the name "Cash for Clunkers". That is NOT the real name of the program. The program is known as the Car Allowance Rebate System (CARS). NHTSA has set up an official website at www.cars.gov to provide information on the program.

Stay tuned to this blog as we will post updates as we receive them.