Wednesday, October 22, 2008

WHAT IS ALL THE HOOPLA? YOU CAN GET AUTO FINANCING!!

It has been amazing the number of questions that I have received over the course of the last 2 weeks regarding the ability of consumers to obtain automotive financing. I have been asked countless times about this "draught" in car loans....Well, I am not sure what all of the hoopla is. Right now, we have more eager lending institutions than in our history. These banks and finance companies are actually paying us daily visits - requesting more loans. In addition, we are offering the most aggressive leasing programs that we have ever done.

So, if you are one of those that believes that car loans are an "elusive" property - don't. We are here for you with some of the best rates and terms that we have seen in a decade.

Monday, October 13, 2008

WILD TIMES, HUH?

We are living during unprecedented economic times right now, no doubt. Besides the real estate market, which has really taken it on the chin during this slow down, the car business has been hit hard. We are witnessing declines in automotive sales approaching 50% during a single month. Some car lines have been hit especially hard due to their lack of fuel efficient vehicles.

Now, why would a car dealer write about this?

Well, why we are keenly aware of these economic times, we are living in the land of Subaru - Premier Subaru, specifically. I am of the belief that, during periods of slower economic growth, only the strongest survive. The strongest brands, the strongest businesses, the strongest employees. Year to date, Subaru is one of only two brands in the entire automotive industry, that has posted gains during this year. I believe the reason for that is pretty simple. Subaru has been a car company that has stuck to their business model producing the most fuel efficient line of all-wheel-drive vehicles sold in the United States. The value proposition of a Subaru is amazing. The standard features far exceed those sold in other vehicles. The all-wheel-drive system is simply amazing and todays models are better than ever. Together, this is an inviting package for any customer. The result is increasing sales during a decreasing economy.

The same goes for us here at Premier Subaru. Our team of employees is really second to none. Our business model is conservative. Since the first day we opened our doors over 8 years ago, we have invested in our facilities, our equipment and our employees. The result is a large investment in our customer. Our customer is our single most important and valuable asset. I am proud to say that, as of today, we have sold over 9,000 vehicles and serviced more than 97,200 cars. Continuing to take care of these assets allow us to also maintain our growth pattern during a down economy.

As we proceed through the next test of our economy, the bailout and the election, to name a couple, all of us here at Premier Subaru will continue to work towards offering our customers the best value for their dollar, period. Our ongoing relationship with you, our customer and most valuable asset, is our primary key to making it through these tough economic times and beyond.

Thursday, October 2, 2008

Join Us In Lifetime TV's Stop Breast Cancer For Life Campaign!


PREMIER SUBARU IS PROUD TO BE A SPONSOR OF LIFETIME TV'S 14TH ANNUAL STOP BREAST CANCER AWARENESS CAMPAIGN
STOP BY OUR SHOWROOM THIS MONTH TO RECEIVE YOUR FREE "STOP BREAST CANCER FOR LIFE" RIBBON AND INFORMATION CARD.
Lifetime Networks to Launch 14th Annual Stop Breast Cancer for Life Multi-Platform Campaign for October

Campaign Showcases October Premiere of Lifetime Original Movie 'Living Proof' Starring Harry Connick, Jr. Oscar(R) Winner Renee Zellweger Reteams With Craig Zadan and Neil Meron, Executive Producers of the Oscar-Winning 'Chicago,' as the Producers for the Sony Pictures Television Project

NEW YORK, -- As part of the Network's ongoing commitment to inform, support and empower women, Lifetime Networks is gearing up for its extensive, multi-platform 14th annual Stop Breast Cancer for Life campaign to be launched in October for National Breast Cancer Awareness Month.

The programming highlight of the 2008 effort is the star-studded Lifetime Original Movie "Living Proof," starring Harry Connick, Jr. Produced by Academy Award(R)-winners Renee Zellweger, Craig Zadan and Neil Meron, and Sony Pictures Television, "Living Proof" is the moving true story of Dr. Dennis Slamon (portrayed by Connick), the UCLA doctor who helped develop the revolutionary breast cancer drug, Herceptin, and his effort to keep the drug trials afloat and save the lives of thousands of women.

"Living Proof" also stars Amanda Bynes, Tammy Blanchard, Jennifer Coolidge, Angie Harmon, John Benjamin Hickey, Regina King, Swoosie Kurtz, Paula Cale Lisbe, Amy Madigan, Bernadette Peters and Trudie Styler.

In addition to the film, Lifetime's Stop Breast Cancer for Life campaign will include an original PSA campaign, featuring cancer survivors sharing their real-life "Living Proofs," someone or something in their lives that helped them confront cancer; a robust site on myLifetime.com; new content on Lifetime on Demand; printed educational materials; point of purchase displays; and high profile screenings and community events. The Network will once again work with its distribution partners and advertising sponsors to reach even more women with the important breast cancer awareness message.

Lifetime also will continue its unparalleled legislative advocacy, championing the bipartisan Breast Cancer Patient Protection Act of 2005 (S.910/H.R.1849). The bill would end the practice of "drive-through" mastectomies, where women are sometimes forced to leave the hospital sometimes just hours following their surgeries. Lifetime has collected more than 22 million signatures on a petition on myLifetime.com urging Congress to take action, which helped build momentum for the first hearing in May with the House Energy and Commerce Health Subcommittee and will be pushing for passage of the legislation this year.

"Living Proof" is produced by Craig Zadan and Neil Meron's Storyline Entertainment and Sony Pictures Television for Lifetime Television. Renee Zellweger, Neil Meron and Craig Zadan ("Chicago"), and screenwriter Vivienne Radkoff ("Tempted," "The Agency") are the executive producers. Dan Ireland ("Mrs. Palfrey at the Claremont," "Whole Wide World," "Passionada") directs from a script written by Radkoff.

Lifetime Networks is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multimedia company, Lifetime is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (including myLifetime.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company

Thursday, September 18, 2008

Fair Season Isn't Over Yet! It Is Time For The Guilford Fair!



This weekend, the Guilford Fair Kicks Off, and, Premier Subaru is glad to be a part of it for the 9th year in a row! Wow!

The Guilford Agricultural Fair is the 2nd oldest agricultural fair in Connecticut. Established in 1859 by four Guilford farmers whose "cupboards" were "full of the fat of the land," the Guilford Fair had its origin on the eve of the Civil War. Now, the fair is traditionally held on the third full weekend of September each year. The early agricultural fairs on the Guilford green had become famous for their cattle shows, when the village was crowded with strings of parading cattle. The competition among farmers was to send the largest possible "delegation" of animals. By 1903 indoor exhibitions featured Guilford merchants displaying meat, potted plants, millinery, and photographs; there were also displays of Indian arrowhead collections and quilts and needlework. The advent of the trolley car in 1910 contributed to an unprecedented Fair crowd of nearly 10,000 people. In 1969 the Guilford Fair outgrew the confines of 8-acre Guilford Green and relocated to the 30-acre Hunter Farm off Lover's Lane. The Fair currently features many traditional agricultural programs year after year, as well as many new exhibits, activities and fair food items. The Guilford Fair is owned and operated by the Guilford Agricultural Society. They are a private not-for-profit organization. Since the mortgage-burning on the property in 1984, a few traditional buildings have been erected and the parking lot has been improved. Their purpose is to promote the preservation of the agricultural heritage of Guilford and Connecticut. Our major programs include competitive exhibits for livestock, baking, canned goods, fruits & vegetables, flowers, needlework, arts and crafts, photography, educational exhibits and demonstrations, a farm museum, stage entertainment, novelty contests, commercial exhibits, a carnival midway and a petting zoo. They also provide a large selection of high-quality food concessions.
Our own Barbara Mullen has been a "constant" at this fair for, now, 9 years for Premier Subaru. We are proud to bring our "travelling dealership" to this location and show all of our friends and future friends a few vehicles from our Premier Subaru lineup of all-wheel-drive cars. And, of course, we have our famous balsa wood gliders for the kids, and, those that want to be again! So, hopefully, will will see YOU at the Guilford Fair!

Saturday, September 6, 2008

Tropical Storm Hanna No Match for Our Nama!




This weekend (September 4,5,6 and 7th), our very own Barbara Mullen (also referred to as "Nama" by her grandchildren and, now adopted by Premier employees), will be tending our tent and new vehicle display at the North Haven Fair (http://www.northhaven-fair.com/). The North Haven Fair gets "hundreds of thousands" of visitors over a 4 day period. Premier Subaru has been a part of this fair for 9 years. For all of these 9 years, Barbara has been setting up our "always festive" and "extremely informative" portible car dealership at the fair! It is a great way for customers and "want to be customers" to get introduced to the Subaru product line and to us. Countless people now know "Barbara from the Fair"! In addition to the thousands of people who are introducing themselves to us for the first time, hundred of customers always stop by and say hello. (Or, do all these people drop by to enjoy Barbara's alway ready supply of candy).

Well, in anticipation of Tropical Storm Hanna, who decided to arrive right in the middle of our fair activities, Barbara is not there on Saturday the 6th. Not that she didn't want to be. She did. But, of course, I told her to skip it as she really shouldn't be out in the middle of a tropical storm, under a tent. Plus, as a sidebar, I am sure that there is some sort of OSHA regulation prohibiting car salespeople from being outside during the middle of a tropical storm at a muddy fairgrounds and trying to keep dry under a "largely metal" tent!

Well, don't fear! On Sunday, September 7th, Barbara will be back at the Fair and in our Portable Dealership (fancy way of saying "tent") and looking for all of her customers, and those applying for a position as a customer, to stop by and say "hi"! If you can't make it to the North Haven Fair - please stop and see us in two weeks at the Guilford Fair!

Wednesday, August 6, 2008

Congratulations Stan Nitkowski!


As a customer or friend, you absolutely know Stanley Nitkowski. Stan has been with our company since just about the beginning. During his time with Premier Subaru, Stan has sold about 1,000 new and preowned vehicles. He has also made friends with so many of our customers and ascended to the position of Sales Manager. Well, Stan has just been invited by Subaru of America, as well as the regional distributor Subaru of New England, to participate in an event called the Subaru "Summer Sizzler". By being invited to this event, Stanley has been recognized as one of the leading sales consultants in New England. During this event, Stanley will be helping to fomulate the format and content of sales training for the rest of the sales consultants in New England. During this event, Stanley will participate in presentations by dignitaries of Subaru of America (Linden Calder- Director of Sales Training and Michael Whelan - Sales Training Operations Manager), as well as presentations by Subaru of America's new Advertising Agency, Carmichael Lynch. We are proud to have Stanley attend such an important event that will help the learning experiences and training process for all sales consultants in New England.

Friday, July 25, 2008

Don't Forget! August 7-10, 2008 Join Us For Shakespeare!


Please don't forget to join Premier Subaru, who is a supporting sponsor, of "Much Ado About Nothing" which is being put on at the Guilford Green from August 7-10, 2008. This is an exciting and outstanding performance! Below is the official announcement of this tremendous event!

Shakespeare on the Shoreline: The Shoreline Arts Alliance is pleased to be bringing the CT Free Shakespeare company back to the Guilford Green on August 7 - 10. This summer's William Shakespeare play is Much Ado About Nothing, a romantic comedy complete with music and set in the 1970's. The story is loaded with mismatched lovers, squabbling brothers, a verbally challenged constable and "battle of the sexes." The Watergate Scandal provides a perfect backdrop for this story of mistaken identiy, deception, and trickery. Curtain is at 7:30pm each evening and as is customary with this theatre company, there will be a living intermission each night where the actors come off the stage to mingle with and entertain the audience. Bring family and friends, blankets and chairs and picnic dinners (concession also available) to our 7th summer of presenting 'theatre under the stars' on the beautiful Guilford Green.

Tuesday, July 22, 2008

Another Successful Blood Drive on July 17, 2008- Thank You To All Of The Donors!






Premier Subaru would like to thank all of the donors who gave blood during our latest blood drive on July 17, 2008. According to the American Red Cross, blood supply was at a critical low during this period, as such, we were happy to provide the facility, volunteers (thanks to Gino Diaz our Facility Manager) and even some donors, including myself! Please stay on the lookout for future blood drives. It costs you nothing, but, can save so many lives.



Monday, July 7, 2008

Our 2008 Outbacks are ON SALE. Annual Clearance Event!

Believe it or not, it is time for our annual clearance event. This time, all 70 2008 Subaru Outback's are on sale. And we have priced these cars at the SAME PRICE we charged for them way back in 2001. In addition to some great deals, these vehicles are also eligible for low rate financing. For qualified buyers, that is as low as 0%. We are proud to have amongst the largest inventory of remaining 2008 Outback vehicles around. So, this is an opportunity for you to select a fuel efficient, all wheel drive Subaru at a tremendous value. We strongly encourage you to shop early to ensure that you are able to select from the best inventory around. All of us at Premier Subaru thank you for allowing us the opportunity to earn your business!

FHI Showcases its Subaru Plug-in STELLA Concept, a New Prototype Electric Vehicle, at the G8 Hokkaido Toyako Summit


Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, today announced the successful development of its Subaru Plug-in STELLA Concept model, a prototype electric vehicle (EV). FHI will provide five units of the Plug-in STELLA Concept for use at the Hokkaido Toyako Summit to be held July 7 through 9, 2008.

Four of the five will be used to transport government officials and other participants at the summit, while one vehicle will be displayed at the Environmental Showcase,
an exhibition and demonstration area in the International Media Center, and it will also be available for test drives.

In addition, FHI will provide one STELLA Concept model to the Japan Post group for use in mail collection and delivery in the vicinity of Toyako during the summit.

The Subaru Plug-in STELLA Concept combines the EV system employed in the R1e, (which recently debuted in the U.S. at the New York International Auto Show), with the mini car, Subaru STELLA. The resulting vehicle represents an optimized model that features STELLA’s compact packaging and superb utility.

FHI plans to use the Plug-in STELLA Concept in the development and test-marketing of the next generation of EV in Japan in the near future.

FHI jointly developed the Subaru R1e with Tokyo Electric Power Co., Inc. (TEPCO), a leading utility in Japan, and the vehicle’s performance has been tested since June 2006. 40 units of the R1e model, equipped with lithium ion (Li-ion) batteries, have been used by TEPCO as part of its corporate fleet and by the Kanagawa Prefectural Government, providing performance results that further advance FHI’s EV development work. Such data collected under real-world conditions has helped FHI refine the concept of the next-generation EV and make further improvements in convenience and comfort under everyday driving situations.
FHI has placed emphasis on its mission to pursue the perfect integration of a pleasant and reliable driving with environmental considerations. While seamlessly improving the power units design and introducing such cleaner engines as the Horizontally-Opposed diesel engine in Europe (available since March 2008), the company has positioned EVs as another viable solution for environmental preservation, and it plans to accelerate its EV development work