Subaru Models Awarded Four "Top Picks" from Kiplinger's Personal Finance

We are proud to announce that, Kiplinger's Personal Finance recognized three Subaru vehicles for excellence in four areas:

• The Forester 2.5XT Premium AWD was designated "best in class" for small crossovers
• The Outback 2.5 Limited won "best in class" and "best resale" in the wagons category
• The Impreza WRX AWD four door was named "best resale" in the $25,000 to $30,000 category.

Kiplinger's evaluates "best in class" winners on performance, value and safety.  "Best resale" winners were selected using the Kelley Blue Book's estimated trade in price.

Kiplinger's notes that the Forester - also recognized by the publication in 2009 as the "best new crossover" - boasts "agile handling, high resale values and loads of cargo space."  The Forester, like all other Subaru models, is also a 2011 IIHS Top Safety Pick.

2011 is the second year the the Outback was awarded "best in class".  In addition to "stylish design, strong resale values and heaps of utility", the publication calls the 2.5 liter four-cylinder engine "powerful without pushing down fuel economy".

Kiplinger's also explains that the "turbocharged version of the Impreza boosts the three year resale value from the base models 51% to 55% - and bumps up horsepower by 95 horses to 265 horses.  That's a feat a few in this category can achieve with only four cylinders."

Premier Subaru encourages you to see the entire line of the award winning Subaru models at it's dealership located at 150 North Main Street, Route 1 (I-95, exit 54) in Branford, Connecticut.  The company's dealership is located within 12 minutes of Milford, Connecticut and Wallingford, Connecticut.  In addition, the company is convenienly located proximate to New Haven, Bridgeport and other major metropolitan areas in Connecticut.  You can see more about the company at http://www.premiersubaru.com/.  Or, text the word PREMIER to 50123 for information delivered to your SmartPhone.

Premier Subaru Customers Responsible For More Than $25,000 In Donations During The Subaru Of America "Share The Love" Campaign

Branford, Connecticut - January 3, 2011 - Premier Subaru, in Branford, Connecticut, is proud to announce that it's customers have been responsible for more than $25,000 in donations during the Subaru of America "Share the Love" Campaign which ran from November 20, 2010 to January 3, 2011.

The Subaru of America "Share the Love" Campaign allowed Subaru new vehicle customers to select from five charities to receive a $250 donation from Subaru of America, following the vehicle purchase or lease.

Over the last two years the program had donated nearly $10 milion to its partner organizations.  Once counted, the 2011 contributions are expected to bring that total up to $15 million.  The five charities that participated in the program this year are: The American Society for the Prevention of Cruelty to Animals (ASPCA), Big Brothers Big Sisters, Habitat for Humanity, Meals on Wheels Association of America, and Ocean Conservancy.

Based on research that shows Subaru buyers have a strong affinity toward charitable donations to worthy causes, the campaign has been developed by the company's brand agency, Carmichael Lynch, to allign that affinity to their vehicle purchase.

"We wanted to create a program that not only stands out from the crowd, but is also relevant to our customer's value systems - they of giving back to the community" said Robert J. Alvine from Premier Subaru in Branford, Connecticut.  "As you can see by the activity in our showrooms over the last 40 days, we also reflect our customer's values in doing the right thing".

In addition to the contributions through the Subaru of America program, Premier Subaru also supported the Toys for Tots program, the Thanksgiving Food Basket Initiative undertaken by Christian Community Action and donated toys to the Ronald McDonald House in New Haven, Connecticut.

Automotive Lease Guide Ranks Subaru #1!

The following is "as reported" in Automotive News!

Subaru has risen to the top of two rankings that predict future residual values!

ALG, formerly the Automotive Lease Guide, predicts 2011 Subaru cars and trucks will hold an average of 53.2% of their sticker price after 36 months, the highest score of any brand.  Forcasting out to 60 months, Kelley Blue Book predicts Subaru vehicles will retain 39.0% of their value, the highest score for any brand with at least four nameplates!

Kelley Blue Book cited Subaru for successfully aligning production with demand, keeping lease levels low and producing high-quality, well designed vehicles.

Subaru Debuts Impreza Design Concept at Los Angeles Auto Show

Subaru of America, Inc. today unveiled the Impreza Design Concept, which previews the carmaker's new "Confidence in Motion" design and brand strategy. The Impreza Design Concept will remain on display throughout the show, which runs November 19-28 at the Los Angeles Convention Center. The Impreza has been Subaru's global compact car since 1992

Built to express possible future Subaru design elements, the Impreza Design Concept conveys a sporty and lively "four-door coupe" style. The Impreza Concept combines environmental compatibility and comfortable ride of the Impreza with the trusted performance that Subaru's Symmetrical All Wheel Drive provides. The designers blended two ideas – "dynamic flow and confident stance" – to showcase Subaru's engineering core values of dynamic performance, safety, driving enjoyment and quality. The Impreza Design Concept features a roomy four-passenger interior.


From the front, the Impreza Design Concept is clearly recognizable as a Subaru, with a hexagonal grille with spread wings in the center and hawk eye-style headlights. At the same time, the front view previews a new direction for the brand's design, with the hood, grille and headlights designed to project three-dimensional character.

Fin-shaped fog lamps, which follow the wing motif, emphasize a fresh expression of Subaru identity. The car's low-and-wide stance is meant to convey reliability, security, and safety. The design of the prominent wheel arches echo that message while also emphasizing the vehicle's All-Wheel Drive technology. The new-generation Legacy debuted this design feature.

In profile, the Impreza Design Concept shows a sleek, continuous line from the A-pillar, along the roof and through the C-pillar. The design yields both a roomy cabin and excellent aerodynamic performance. Subaru designers applied simple and clean lines and surfaces rather than complicated forms. This produces a contrast with the powerful fender design and results in a lean side view, accented by satin silver window frames. The wedge-shaped side rear-view cameras sit along the sharp line of the A-pillar.

At the rear, the hexagonal theme repeats with a garnish that radiates outward from the center. The rear lights also follow a sharp-edged theme, and are stretched into the body sides to join the character line along the car's flanks. The taillamp design features a unique layering and gradation to create the impression of depth.

The front and rear bumper corners, shaped in the wind tunnel, contribute to the car's overall aerodynamic efficiency. Diffusers on the underside of the rear bumper and the rear deck emphasize sportiness and also do their part for aerodynamics, contributing to vehicle fuel efficiency. The Sky Silver exterior color underscores the Impreza Design Concept's stylish and dynamic silhouette, and suggests a silver tone to be used on the next generation of Subaru vehicles. The high-luster silver aluminum wheels, with their five-twin-spoke design, convey vehicle lightness and agility. Carbon fins garnish the spokes, aiding brake cooling.

"Dynamic, Enticing, Secure" Interior

For the Impreza Design Concept's interior, the designers followed a theme of "Dynamic, Enticing, Secure." The smooth integration of the instrument panel with the door trim and armrests suggests sporty yet comfortable driving. The roomy platinum-leather four-seat layout envelops occupants. Dark blue piping and double stitching accent the leather. A "layered" approach to color, with the upper part light platinum and the lower part a shade darker, gives the interior a feeling of spaciousness and sophistication.

A large display in the center dash combines functions for navigation, vehicle information and audio. The touch panel technology provides ease of use, seamlessly melding information and entertainment features.

The platinum leather-wrapped steering wheel features D-shaped spokes set off by piano-black center sections. The wheel innovatively incorporates its own touch panels, giving the driver easy access to various vehicle functions.

New Safety and Performance

Subaru's own advanced driving-assist EyeSight system is installed along the front edge of the roof. The images the camera takes can be viewed on a monitor in the center of the gauge cluster, positioned for easy visibility. EyeSight is also networked with the latest in collision-prevention technology, underscoring the safety that customers expect from Subaru.

The combination of the 2.0-liter naturally aspirated Boxer engine with a Lineartronic™ Continuously Variable Transmission (CVT) represents Subaru's next-generation powertrain. A 2.5-liter version of this engine powers the 2011 Forester

Subaru adopts new brand slogan: "Confidence In Motion"

Subaru of America, the only brand to boost U.S. sales for the past three years, has a new global brand slogan: "Confidence in Motion". 

The brand will begin using the slogan after it shows a concept vehicle at this month's Los Angeles Auto Show that embodies the theme, Ikuo Mori, President of Fuji Heavy Industries, Ltd., said today.

"Confidence in Motion" reflects the company's focus on engineering and safety as well as its commitment to innovating to match changing customer demands, said Fuji Heavy Industries, which makes Subaru vehicles.

Subaru of America, Inc. Sets October Sales Record

Premier Subaru is proud to provide the following information concerning Subaru of America's record breaking sales!

Subaru of America, Inc. Sets October Sales Record

Subaru of Indiana Automotive To Add 100 More Production Workers

SUBARU BUCKS THE TREND...AGAIN! THIS TIME, BEING ONE OF THE ONLY AUTOMAKERS TO HIRE PRODUCTION WORKERS!

Over the next six months, Subaru of Indiana Automotive Inc. in Lafayette will add 100 full-time production positions to its work force of nearly 3,300.A sharp rise in demand for two redesigned SIA-built models -- the Outback and Legacy -- are being credited with creating increased work and the need for more production associates.On a year-to-date basis, sales of the Outback have increased 96 percent, while sales of the Legacy are up 36 percent. The new models were introduced in June 2009. "Our hardworking and dedicated work force has stepped up to the challenge of increasing production while maintaining our high quality, safety and environmental standards," said Tom Easterday, SIA executive vice president. "We are excited to be adding 100 full-time associates during this time of uncertainty in the economy."

The new employees will be hired from the ranks of SIA's temporary work force employed by CTI Personnel.

Over the past 15 months, the Lafayette manufacturer has increased its variable work force by more than 380, while scheduling daily and weekend overtime. In addition, five line-speed increases have been implemented.

Total SIA production for 2010 is projected to exceed 250,000 vehicles.   That represents a 30 percent increase over 2009 and also results in higher production volumes for the company's suppliers, who are located primarily in Indiana and surrounding states.

Premier Subaru also continues on it's hiring upswing.  We are proud to have added more than 10 full time positions during the course of this recession.  Currently, we need even more employees with available positions in automotive sales and automotive service.

Driving Safety: Subaru Highlights the Moment When 'That Moment' Arrives

Driving Safety: Subaru Highlights the Moment When 'That Moment' Arrives


-- New Ad Talks to Parents' Worries When Children Get Their First Driver's License--

-- Real Life Father and Daughters Play Out Critical Moment When Teen First Takes the Wheel --

CHERRY HILL, N.J., Aug. 14 /PRNewswire/ -- Subaru of America, Inc.'s new television ad titled, "Baby Driver," is tugging at the heartstrings of parents around the country. The spot speaks to the fears parents have for their first-time driver children and features a father handing over the car keys to his daughter as she sets off to drive alone for the first time. In a neat twist of life imitating art, the two girls in the ad are real-life sisters and the "dad" is the real-life father to both girls.

Baby Driver – the story:


The new television spot begins with a little girl aged six, sitting in the driver's seat of a Subaru Legacy with her father speaking to her through the passenger side window. She smiles patiently as her father gives her the "safety talk." As he hands her the keys, we realize that all along its been a 16-year-old waiting for her first ride alone whose Dad still sees her as his "little girl."

"Most parents dread that moment when their children first take the wheel alone. It's momentous," said Kevin Mayer, director of marketing communications, Subaru of America, Inc. "We talked about this with our agency, Carmichael Lynch and we loved the idea of building a story around that moment through the eyes of the father. The fact that 'he bought his Subaru, because he knew this day was coming' further highlights the reasons that people buy Subarus – our top safety and reliability ratings. We also know that many of our owners 'pass down' their Subarus to their children since they are so highly rated and we wanted to show that too."

Andy Lyons, who plays the concerned father is actually experiencing this moment in his own life. "As father to both the girls, portraying those complex emotions on-screen was not a stretch for me. Having my first daughter, Lanna reach driving age and knowing that my second, Georgie, will be there all too soon, I understand the anxiety of handing over the keys for the first time."

The spot also outlines the inherent safety of Subaru vehicles and in looking to authentically portray that "hand-over moment" the company felt fortunate in finding the Lyons family. "When we found this family we threw out the script," added Mayer. "We simply asked the dad, what would you tell your daughter before she pulled away? The dad took it from there and he was perfect."

The Subaru commercial comes at a time when Teen and Distracted driving issues are making headlines.

National Teen Driving statistics at rmiia.org show that:

Motor vehicle crashes are the leading cause of death among 15- to 20-year-olds.

16-year-olds have higher crash rates than drivers of any other age.

16-year-olds are three times more likely to die in a motor vehicle crash than the average of all drivers.

Drivers ages 15-20 accounted for 12-percent of all drivers involved in fatal crashes in 2008 and 14-percent of all drivers involved in police-reported crashes.

According to the Insurance Institute for Highway Safety (IIHS), teenage drivers have the highest crash risk per mile traveled, compared with drivers in other age groups. The problem is at its worst among 16 year-olds, whose driving experience is the limited and whose immaturity often results in risk-taking.

"Making the right vehicle choice for teens with both active and passive safety features can be critical in increasing their safety while on the road," states Mayer. "That 'Moment' is a real worry to many parents and we hope that our spot gets people to think about what to look for when shopping for vehicles for teen drivers."

As well as being durable, dependable and fun-to-drive, Subaru vehicles are consistently named Top Safety Picks by IIHS. The company's focus on All-Wheel Drive technology is another strong safety feature that helps improve driver control.

"When it comes to safe vehicles, Subaru is at the top of the list and that's why we use their vehicles," said Meg Kramer, founder of StreetSafe Driving Academy. "We need training vehicles that have All-Wheel Drive technology, are safe, reliable and fuel efficient. Subaru fits every one of our criteria."

The spot can be seen at www.youtube.com/Subaru and was produced for Subaru of America Inc. by its AOR, Carmichael Lynch located in Minneapolis, Minn.

Subaru Announces Mobile Wi-Fi Access Available for 2011 Outback®

All of us at Premier Subaru are proud to announce the introducton of a mobile Wi-Fi Access system for the 2011 Subaru Outback.  Wow! Now, your friends riding along with you can use their SmartPhone, IPad or Laptop to keep up with work, or, their Facebook account!  How awesome is that?  Perfect for families travelling on vacation, or, for busy business people!

The new Subaru Mobile Internet system creates a Wi-Fi hotspot inside the Outback giving internet access to 10 or more users for up to 150 feet around the vehicle.  The Subaru Outback redefined the SUV, and offering Wi-Fi connectivity further expands this versatile vehicle's capability. Operating on the 3G network and working with all Wi-Fi enabled devices, Subaru Mobile Internet provides users a safe, fully encrypted connection with download speeds averaging 400kbps-1.2mbps. This uninterrupted Wi-Fi capability is designed for passenger access while the Outback is in motion.  Subaru Mobile Internet easily allows users to check email, surf the web or listen to Internet radio and even stream video and post to social networking sites. Outback passengers can check weather and traffic, download hiking trails, and even reserve a campsite while they're on the road. Multiple passengers can simultaneously use the Wi-Fi connection for their separate devices, including Wi-Fi capable laptop computers, netbooks, smart phones, game controllers, plus the new iPad® and iPod® Touch models.

Subaru Mobile Internet technology is provided by Autonet Mobile, the world's first in-car Internet service provider. The Wi-Fi service can be added as a port or dealer-installed accessory to any 2011 Subaru Outback for an MSRP of $499, plus a $35 activation fee. A one-year subscription at $29 per month is required, and Subaru is including the first three months of service for free. Comprehensive user support is included through joint Subaru and Autonet Mobile customer service resources. Subaru Mobile Internet is a Genuine Subaru Accessory and is covered under the Subaru of America warranty.

Starting at an MSRP of $22,995, the 2011 Subaru Outback is offered in a wide range of four- and six-cylinder models. The Outback is smart-sized compared to other two-row crossover vehicles, featuring a mid-size interior in an easy-to-maneuver and off-road capable wagon body. Equipped with the Lineartronic™ CVT (continuously variable transmission), the 2011 Outback is rated at 29 MPG in highway driving.

Subaru Establishes June Sales Record

More EXCELLENT news regarding Subaru of America and national sales. Subaru of America again establishes a new sales record!

Subaru Establishes June Sales Record