Monday, March 18, 2013

New 2013 Kia Optima Hybrid Announced!

I am excited to announce that we will be receiving the all new 2013 Kia Optima Hybrid shortly.  This model has improved mileage and torque, a new trim and other improvements for a very modest $100 price increase.

- 40 MPG - Extensive re-engineering yields 20% more torque and better mileage!  Now 40 MPG highway!

- New EX Trim - Kia created a new EX trim from the very popular Hybrid Convenience and Premium Technology packages.  Based on strong turn rates, we expected this to become the most popular configuration.

- Larger trunk and other enhancements - More efficient packaging allows for a noticably larger 10.8 cubic foot trunk.  Plus we added Hybrid badging to the front fenders on all models and for the top trim, an EX badge to the trunk lid.

Pricing and value continue to be a strong selling point with only a $100 increase.  The LX starts at $25,900, which is lower than Camry or Fusion, and the EX, which is fully loaded, and offers the most compelling value of any competitor at $31,950.  The 2013 MY Optima Hybrid offers more MPG, torque, trunk room and other flexibility with the new EX trim for only $100 more.

Please see us at Premier KIA in Branford, CT for more information on this Green Optima!