Thanks Kentaro - 宮島 健太郎

I am proud to present below two photos send in by Kentaro in Japan! We appreciate the business and you sending these pictures in! Premier Subaru is WORLD WIDE!

By the way, we LOVE the wheels! Nice job!

We Did It Twice! AMAZING!

Subaru Outback Named MOTOR TREND's 2010 Sport/Utility of the Year®
- Subaru First Automaker with two consecutive MOTOR TREND Sport/Utility of the Year Titles -

CHERRY HILL, N.J., Oct. 15 /PRNewswire/ -- Subaru of America, Inc. today announced that the Subaru Outback has been named MOTOR TREND's 2010 Sport/Utility of the Year.

The Subaru Outback's victory follows the Subaru Forester's win for the 2009 award, making Subaru the first automaker to win two consecutive MOTOR TREND Sport/Utility of the Year awards.

MOTOR TREND editor-in-chief, Angus MacKenzie, said, "The 2010 Subaru Outback offers a unique combination of comfort, efficiency, versatility and value. It boasts car-like refinement, drivability and gas mileage on the road, yet is as capable in the rough stuff as all but the most off-road focused sport utilities. Thoughtfully engineered, cleverly detailed and competitively priced, the Subaru Outback is a terrific all-rounder with broad appeal."

"We are doubly proud and honored to receive the MOTOR TREND 2010 Sport/Utility of the Year award for the second consecutive year," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America Inc. "To win the 2009 award for the Forester was wonderful enough, but to have won for the 2010 Outback this year is truly an outstanding achievement. The Subaru Outback is an icon of performance and capability and was the original SUV alternative. Now with its improved power, economy and increased dimensions it is the complete package."

Speaking to Subaru of America's sales success as the top performing automaker of 2009, Doll noted, "The success of our business is founded not only on our outstanding products, but also on the commitment and dedication of our retail sales network and great sales and marketing programs. We are absolutely thrilled that MOTOR TREND has added their validation to the Subaru brand."

Priced from $22,995, and produced at Subaru's zero-landfill plant in Lafayette, Indiana, the all-new Subaru Outback is available with either a 170-hp 2.5-liter four cylinder boxer engine or a 256-hp 3.6-liter six-cylinder boxer engine. The 2010 Outback is built on an all-new platform featuring a 2.8-inch longer wheelbase (now 107.9 inches) that improves ride and interior space, especially rear seat legroom. The 2010 Outback also features increased hip and shoulder room.
Living up to Subaru's legendary safety record, the Outback offers cutting-edge safety technology, including Subaru's ring reinforcement safety system, front, seat-mounted side, and side-curtain airbags and ABS. Subaru Vehicle Dynamics Control (VDC) system, which incorporates stability and traction control systems with a roll-over sensor, is also standard equipment.

The Subaru Outback was recently named a Top Safety Pick by the Insurance Institute of Highway Safety (IIHS).

To judge contenders for the award, MOTOR TREND's editorial staff conducted an exhaustive three-phase testing process. Phase one of the process includes a full tech check and weigh-in, then full track testing to establish baseline data for acceleration, braking, and handling. Phase two involves three days of road loops offering a range of road surfaces and traffic conditions to evaluate ride and handling, engine and transmission smoothness and responsiveness, wind and road noise, and ergonomics. A dirt-track section tests traction, stability, and braking control systems. In phase three the judges debate and deliberate. This year, the editors updated and expanded the judging criteria to six new categories:

Design Advancement - well-executed exterior and interior styling; innovative vehicle packaging; good selection and use of materials.

Engineering Excellence - total vehicle concept and execution; clever solutions to packaging, manufacturing and dynamics issues; cost-effective tech that benefits the consumer.
Intended Function - how well the vehicle does the job its planners, designers, and engineers intended it to do.

Efficiency - low fuel consumption and carbon footprint, relative to the vehicle's competitive set.
Safety - a vehicle's ability to help the driver avoid a crash, as well as the secondary safety measures that protect its occupants from harm during a crash.

Value - competitive price and equipment levels, measured against those of vehicles in the same market segment.

MOTOR TREND's Sport/Utility of the Year is not a comparison test and is only open to all-new or substantially upgraded vehicles that have gone on sale in the 12 months from November 1 of the previous year. MOTOR TREND looks for the pick of each year's crop of new SUV's, and does not revisit vehicles that have been on sale for the past few years.

The Greening of Premier Subaru!

If you have been by our dealership, you have definitely noticed the construction work. Premier Subaru is in the middle of a $750,000 renovation of its dealership facilities to improve our buildings for our customers, employees and the environment. While we only did a complete renovation only five years ago, this time around we are able to work on some things that we really wanted to do. Part of this renovation has been to ensure that we are as green an operation as possible. These renovations dovetail with our ongoing environmental initiatives. In "greening our dealership", Premier Subaru has done the following through construction improvements and through process improvements:

- Changed interior lighting to the most energy efficient lighting possible
- Replace exterior lights with the most energy efficient lighting possible
- Replaced the paper hand towel dispensers in our lavatories with hand air dryers
- Installed secured shredder boxes to ensure that all discarded office papers are kept in locked cabinets, shredded and recycled.
- Installed advanced waste oil furnaces to actually be able to heat portions of our facility using waste motor oil, as opposed to discarding it.
- Installed advanced heating/cooling systems to ensure that the buildings are heated and cooled in the most energy efficient manner possible.
- Using cloth shop towels for mechanical repairs, which are washed and reused, as opposed to towels that are discarded.

In addition, we invested in enhanced technology to ensure that we move towards less "paper" and more "electronic" documents. To that end, we are also working hard to ensure that we have our client's most accurate and up to date email addresses. This will enable us to begin a process where we email you service reminders and notices, as opposed to printing them and mailing them. If you would like to receive your service reminders by email, please email us at info@premiersubaru.com with your email address and we will update the system.

We appreciate the environment. We have been supporters of environmental organizations and we try to "practice what we preach".

Thank you for your business and your continued confidence in our organization.

Subaru Launches One-of-a-Kind Infomercial

SUBARU OF AMERICA LAUNCHES A ONE OF A KIND COMMERCIAL! CHECK IT OUT BELOW! STOP BY PREMIER SUBARU FOR YOUR VERY OWN BOTTLE OF OUTBACK DETERGENT! LIMITED TIME ONLY!


Subaru Launches One-of-a-Kind Infomercial