Subaru of America, the only brand to boost U.S. sales for the past three years, has a new global brand slogan: "Confidence in Motion".
The brand will begin using the slogan after it shows a concept vehicle at this month's Los Angeles Auto Show that embodies the theme, Ikuo Mori, President of Fuji Heavy Industries, Ltd., said today.
"Confidence in Motion" reflects the company's focus on engineering and safety as well as its commitment to innovating to match changing customer demands, said Fuji Heavy Industries, which makes Subaru vehicles.
No comments:
Post a Comment