Over this past weekend, a group of us decided to drive down to the New York Auto Show and personally inspect that all-new 2010 Subaru Legacy and Outback. This annual visit, by this group, is now somewhat a tradition. We go down together, walk the show and end up out at a great NYC restaurant for a late dinner. So, on Friday, Bob Bennett (from Subaru), Brian DuBosar (our General Sales Manager), Jose Columna (my neighbor!), Ken Scanzio (from Subaru, and a newcomer) and myself embarked upon our annual visit together.
The first thing I noticed was how so much of the "ever present" excitment was, well, not present. Obviously, what we have read in the paper about the terrible results in the auto industry were very visable at this show with smaller booths and fewer concept cars. In accordance with our tradition, we walked the booths of the other manufacturers' first - then - decided to visit the Subaru booth.
The lack of excitement evidenced thoughout the show was definately not in the Subaru booth. The crowds were heavy and the lines were long in order to sit in either the new 2010 Subaru Legacy or the 2010 Outback. The introduction of the 2010 Outback was actually a "surprise", as Subaru had only notified the press that the 2010 Legacy would be introduced.
As a dealer, I always "hold my breath" at a new model introduction. I get nervous and think to myself things like "Is it possible they can improve upon the award winning models we already have?". Well - Congratulations Subaru Engineers - you did it. Both of these cars are, simply, amazing. In fact, we were so happy with the new product, that we had to "cap off" the evening with a great dinner at Ben Benson's Steakhouse!
I am looking forward to receiving the first of these vehicles in August of this year. We will share information on these vehicles as we get it to ensure that you are "in the know".
By the way, don't look past the current 2009 Subaru Legacy and Outback. If you like the current design and features (they are loaded with standard features this year!) please see us for a great deal with low rate financing!
