SHARE THE LOVE EVENT - THROUGHOUT DECEMBER!

PREMIER SUBARU “SHARES THE LOVE” IN THE NEW HAVEN AREA

Local Subaru Dealership helps Habitat for Humanity International, Boys & Girls Club of America, Meals on Wheels Association of America, The American Society for the Prevention of Cruelty to Animals (ASPCA) and the National Wildlife Federation (NWF)

(Branford, CT – November 28, 2008) – Premier Subaru is supporting the “Subaru Share The Love Event” marketing campaign. Based on the love Subaru owners have for their vehicles and their desire to help worthy causes, the “Subaru Share The Love Event”, runs from November 24, 2008 to January 2, 2009 and allows Subaru new vehicle customers to select from five charities to receive a $250 donation from Subaru of America, following the vehicle purchase or lease.

Extending Subaru’s “Love. It’s What Makes A Subaru, A Subaru” campaign, the event is expected to raise up to $5,000,000 for the charities during its duration. The five charities participating in the program are; Habitat for Humanity International, Boys and Girls Clubs of America, Meals on Wheels Association of America, The American Society for the Prevention of Cruelty to Animals (ASPCA), and the National Wildlife Federation (NWF).

Based on research that shows Subaru buyers have a strong affinity towards charitable donations to worthy causes, the campaign has been developed by the company’s brand agency, Carmichael Lynch, to align that affinity to their vehicle purchase.

Robert J. Alvine, President of Premier Subaru, said, “We wanted to create a program that not only stands out from the crowd but is also relevant to our customer’s value system – that of giving back to the community. The program is also timely in that many charities are feeling the effects of the recent economic troubles. So we are pleased to be helping charities during this difficult period.”

The “Subaru Share The Love Event” campaign features print, TV and digital media components. More information can be found at www.premiersubaru.com.