Subaru Named The Only Manufacturer With 2009 IIHS Top Safety Picks for All 2010 models
PRNewswireCHERRY HILL, N.J.
CHERRY HILL, N.J., Aug. 27 /PRNewswire/ -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.
To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.
"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."
"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.
About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people.
Thursday, August 27, 2009
2010 Subaru Legacy and 2010 Subaru Outback Earn Top Safety Pick Awards!
News Release Issued: August 27, 2009 3:15 PM EDT
2010 Subaru Legacy and Outback Vehicles Earn 2009 Top Safety Pick Awards
CHERRY HILL, N.J., Aug. 27 /PRNewswire/ -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.
To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.
"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."
"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.
About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people
2010 Subaru Legacy and Outback Vehicles Earn 2009 Top Safety Pick Awards
CHERRY HILL, N.J., Aug. 27 /PRNewswire/ -- The all-new 2010 Subaru Legacy and Subaru Outback have been named 2009 'Top Safety Picks' by the Insurance Institute of Highway Safety.
To qualify for Top Safety Pick, a vehicle must earn the highest rating of "good" in the Institute's front, side, and rear tests and be equipped with electronic stability control. Criteria to win are tough because the award is intended to drive continued safety improvements such as top crash test ratings and the rapid addition of electronic stability control, which is standard on the Legacy and Outback.
"Building safe vehicles is one of the things our customers have come to know and expect from us," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this endorsement by the Insurance Institute of Highway Safety for every Subaru vehicle in our line-up is a tribute to our engineers and reinforces to consumers that we focus not only on manufacturing fun-to-drive vehicles, but also vehicles that are durable and dependable."
"Recognizing vehicles at the head of the class for safety helps consumers distinguish the best overall choices without having to sort through multiple test results," says Institute president Adrian Lund.
About IIHS
The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on two instrumented SID-IIs dummies, assessment of head protection countermeasures, and the vehicle's structural performance during the impact. Injury measures obtained from the two dummies, one in the driver seat and the other in the back seat behind the driver, are used to determine the likelihood that a driver and/or passenger in a similar real-world crash would sustain serious injury to various parts of the body. The movements and contacts of the dummies' heads during the test also are evaluated. Structural performance is based on measurements indicating the amount of B-pillar intrusion into the occupant compartment.
Rear crash protection is rated according to a two-step procedure. Starting points for the ratings are measurements of head restraint geometry -- the height of a restraint and its horizontal distance behind the back of the head of an average-size man. Seats with good or acceptable restraint geometry are tested dynamically using a dummy that measures forces on the neck. This test simulates a collision in which a stationary vehicle is struck in the rear at 20 mph. Seats without good or acceptable geometry are rated poor overall because they can't be positioned to protect many people
Thursday, August 20, 2009
THE CASH FOR CLUNKERS (CARS) PROGRAM IS ENDING!
If you've even thought about exchanging your "clunker" for a new Subaru, come to Premier Subaru NOW to take advantage! Our participation in the federal Car Allowance Rebate System (CARS, otherwise known as "Cash for Clunkers") program WILL END tomorrow, August 21st at 6 pm.
According to an unofficial survey by the National Automobile Dealers Association (NADA), all of the $3 billion allocated by the federal government for this program has been claimed.
Furthermore, NADA released the following in a statement last night: "It is important to note that NHTSA (National Highway Transportation and Safety Administration, the agency overseeing CARS program) has confirmed elsewhere that if the program's money runs out before a dealer is reimbursed, that dealer will not be paid."
In light of these revelations, Premier Subaru will end their participation in the CARS program tomorrow at the close of business.
As one of the first dealers to begin participating locally, Premier has had phenemonal success with the program and has enjoyed seeing many happy customers exchange their clunkers for $3500-$4500 towards their new Subaru models. We will be glad to see as many more as can come down and get a vehicle before tomorrow at 6 pm.
To schedule your appointment or with any questions, please call our customer care department at 1-800-411-4551.
Thursday, August 13, 2009
COME AND SEE US FOR A CERTIFIED PREOWNED SUBARU!
COME AND SEE US AT PREMIER SUBARU FOR YOUR NEXT CERTIFIED PREOWNED SUBARU! WITH ONE OF THE LARGEST SELECTIONS IN THE NORTHEAST, WE ARE BOUND TO HAVE THE CAR YOU ARE LOOKING FOR. OUR OWNER FLIES ALL OVER THE COUNTRY TO SUBARU OF AMERICA FACTORY SPONSORED AUCTIONS - SOMETHING MOST DEALERS DON'T DO. STOP IN TO OUR NEW CERTIFIED PREOWNED SHOWROOM, OR, VISIT US ONLINE AT WWW.PREMIERSUBARU.COM.
Our Newest Commercial - Announcing the All New 2010 Subaru Legacy and 2010 Subaru Outback!
COME TO PREMIER SUBARU TO SEE THE ALL NEW 2010 SUBARU LEGACY AND 2010 SUBARU FORESTER! PLUS, EXISTING SUBARU OWNERS ARE ELGIBILE FOR EVEN MORE FOR THEIR TRADE UNDER SUBARU OF AMERICA'S GUARANTEED TRADE PROGRAM. UNDER THIS PROGRAM, SUBARU OF AMERICA WILL BUY YOUR CURRENT SUBARU BACK AT AN AMOUNT THAT MAY BE EVEN ABOVE KELLEY BLUE BOOK, WHEN YOU BUY A NEW SUBARU! COME AND SEE US TODAY!
Saturday, August 8, 2009
THE BRANFORD JAZZ ON THE GREEN SERIES CONTINUES!
Premier Subaru is proud to sponsor the inagural season of the Branford Jazz on the Green Series! So far, it has been a GREAT hit! Only 2 shows remain! So, make sure you are on the Green here in Branford this Thursday and next Thursday at 6pm!
For more details, please see the official website at www.branfordjazz.com
We will see you there!
Friday, August 7, 2009
PRICING ON 2010 SUBARU IMPREZA LINE ANNOUNCED!
Subaru Announces Pricing On New 2010 Impreza
Record-breaking model prices largely unchanged for 2010
Premium model price now $1,000 lower
CHERRY HILL, N.J., /PRNewswire/ -- Subaru of America, Inc. has announced pricing of the 2010 model year Impreza line-up, including a new Special Edition Package available on the Impreza 2.5i Premium.
Pricing for the Impreza model, which set a sales record in 2008, begins at an unchanged $17,495 for the 170-hp 2.5i with Symmetrical All-Wheel Drive as standard. (All 2010 Subaru models feature new Symmetrical AWD badging.)
Impreza blends fun-to-drive performance, safety, and functionality with Subaru Symmetrical All-Wheel Drive, making it an unmatched value in the compact segment. As well as receiving the highest possible ratings in IIHS crash tests, and being listed as 2009 IIHS "Top Safety Pick", the Impreza also scored NHTSA five-star crash test ratings for frontal impact for both the driver and front passenger, a five-star rating for the driver side impact, and a four-star rating for the rear passenger side impact.
The Impreza 2.5i Premium is reconfigured for 2010, with pricing starting at $18,495 - $1,000 less than the 2009 model.
Impreza 2.5i, 2.5GT and Outback Sport models add a stylish new grille and an attractive new exterior color Camellia Red Pearl is available on 2.5i & 2.5GT models. GT models are powered by a 224-hp intercooled turbo Boxer engine and teamed to standard 4-speed automatic transmission and Active AWD version of Symmetrical All-Wheel Drive.
The value continues with the introduction of the new Special Edition Package that includes power moonroof and fog lights as well as the All-Weather Package. The Impreza 2.5i Premium with the Special Edition Package starts at $18,995.
Bluetooth hands-free cell phone capability is now standard on 2.5i Premium and WRX Premium models with the navigation system.
For 2010, the Impreza Outback Sport model adds Paprika Red Pearl/Steel Silver Metallic and a new two-tone exterior color, and retains its starting price of $19,995.
The performance-oriented 2010 Impreza WRX has a starting price of $24,995, again unchanged from last year and is available exclusively with a 5-speed manual transmission. The All-Wheel Drive Impreza WRX features a 2.5-Liter DOHC inter-cooled turbocharged engine delivering 265 horsepower, a new exterior side sill, 225/45 R17 lower profile summer performance tires, 17-inch alloy wheels, an Aero Package, WRX upholstery w/red stitching and WRX logo on front seats, leather-wrapped steering wheel and red stitching, and STI type grille w/WRX badge. The Impreza WRX 5-door model has the same features as the 4-door, plus a rear spoiler and has a starting price of $25,495.
Pricing for the high-performance model WRX STI, which for 2010 features black alcantara trim and a black center console with red stitching also remains unchanged at $34,995.
Destination and delivery for all 2010 Impreza models is $695 (excluding Alaska).
Record-breaking model prices largely unchanged for 2010
Premium model price now $1,000 lower
CHERRY HILL, N.J., /PRNewswire/ -- Subaru of America, Inc. has announced pricing of the 2010 model year Impreza line-up, including a new Special Edition Package available on the Impreza 2.5i Premium.
Pricing for the Impreza model, which set a sales record in 2008, begins at an unchanged $17,495 for the 170-hp 2.5i with Symmetrical All-Wheel Drive as standard. (All 2010 Subaru models feature new Symmetrical AWD badging.)
Impreza blends fun-to-drive performance, safety, and functionality with Subaru Symmetrical All-Wheel Drive, making it an unmatched value in the compact segment. As well as receiving the highest possible ratings in IIHS crash tests, and being listed as 2009 IIHS "Top Safety Pick", the Impreza also scored NHTSA five-star crash test ratings for frontal impact for both the driver and front passenger, a five-star rating for the driver side impact, and a four-star rating for the rear passenger side impact.
The Impreza 2.5i Premium is reconfigured for 2010, with pricing starting at $18,495 - $1,000 less than the 2009 model.
Impreza 2.5i, 2.5GT and Outback Sport models add a stylish new grille and an attractive new exterior color Camellia Red Pearl is available on 2.5i & 2.5GT models. GT models are powered by a 224-hp intercooled turbo Boxer engine and teamed to standard 4-speed automatic transmission and Active AWD version of Symmetrical All-Wheel Drive.
The value continues with the introduction of the new Special Edition Package that includes power moonroof and fog lights as well as the All-Weather Package. The Impreza 2.5i Premium with the Special Edition Package starts at $18,995.
Bluetooth hands-free cell phone capability is now standard on 2.5i Premium and WRX Premium models with the navigation system.
For 2010, the Impreza Outback Sport model adds Paprika Red Pearl/Steel Silver Metallic and a new two-tone exterior color, and retains its starting price of $19,995.
The performance-oriented 2010 Impreza WRX has a starting price of $24,995, again unchanged from last year and is available exclusively with a 5-speed manual transmission. The All-Wheel Drive Impreza WRX features a 2.5-Liter DOHC inter-cooled turbocharged engine delivering 265 horsepower, a new exterior side sill, 225/45 R17 lower profile summer performance tires, 17-inch alloy wheels, an Aero Package, WRX upholstery w/red stitching and WRX logo on front seats, leather-wrapped steering wheel and red stitching, and STI type grille w/WRX badge. The Impreza WRX 5-door model has the same features as the 4-door, plus a rear spoiler and has a starting price of $25,495.
Pricing for the high-performance model WRX STI, which for 2010 features black alcantara trim and a black center console with red stitching also remains unchanged at $34,995.
Destination and delivery for all 2010 Impreza models is $695 (excluding Alaska).
Monday, August 3, 2009
Subaru of America, Inc. Announces Sales Results for Best Month Ever
-- The Company Posted a 34-Percent Increase in Sales for July --
Cherry Hill, N.J., August 3, 2009 – Subaru of America, Inc. today announced that it had its best sales month ever with a 34-percent increase in sales in July. The company sold 21,839 units this July versus 16,271 units in July 2008 and had a 4-percent gain year-over-year. Subaru sales for July 2009 also showed a 17-percent increase over June 2009 Subaru sales.
The introduction of the new 2010 Subaru Legacy and Outback vehicles kept the momentum going for the car company as it continues to outpace the industry. The Subaru Legacy posted a 34-percent increase, the Outback a 33-percent increase, while the Impreza posted a record sales month and the most gains with a 41-percent sales increase, with the Forester continuing to bring in strong sales with an increase of 36-percent, which also represented a monthly record.
“July’s record results built on the momentum we've established this year. The month started strong and gained momentum with the 2010 Legacy and Outback launches. We were in a position for a very good month already, but when the CARS program hit, things went to the next level,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. “Our success this month reflects the strength of the Subaru model line-up. The Subaru Impreza and Forester models set monthly records while the brand new Legacy and Outback are off to a strong start.”
"We have been consistent with everything we have done to build not only safe, durable, fun-to-drive vehicles, but also the Subaru brand," said Tom Doll, executive vice president and chief operating officer, Subaru of America, Inc. "Our sales reflect that our brand has solidly connected with customers and we look forward to building great relationships with them as well
-- The Company Posted a 34-Percent Increase in Sales for July --
Cherry Hill, N.J., August 3, 2009 – Subaru of America, Inc. today announced that it had its best sales month ever with a 34-percent increase in sales in July. The company sold 21,839 units this July versus 16,271 units in July 2008 and had a 4-percent gain year-over-year. Subaru sales for July 2009 also showed a 17-percent increase over June 2009 Subaru sales.
The introduction of the new 2010 Subaru Legacy and Outback vehicles kept the momentum going for the car company as it continues to outpace the industry. The Subaru Legacy posted a 34-percent increase, the Outback a 33-percent increase, while the Impreza posted a record sales month and the most gains with a 41-percent sales increase, with the Forester continuing to bring in strong sales with an increase of 36-percent, which also represented a monthly record.
“July’s record results built on the momentum we've established this year. The month started strong and gained momentum with the 2010 Legacy and Outback launches. We were in a position for a very good month already, but when the CARS program hit, things went to the next level,” said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. “Our success this month reflects the strength of the Subaru model line-up. The Subaru Impreza and Forester models set monthly records while the brand new Legacy and Outback are off to a strong start.”
"We have been consistent with everything we have done to build not only safe, durable, fun-to-drive vehicles, but also the Subaru brand," said Tom Doll, executive vice president and chief operating officer, Subaru of America, Inc. "Our sales reflect that our brand has solidly connected with customers and we look forward to building great relationships with them as well
CUSTOMERS HAVE TAKEN DELIVERY OF THEIR NEW CARS UNDER THE CASH FOR CLUNKERS PROGRAM!
AT PREMIER SUBARU, CUSTOMERS ARE "FEELING THE LOVE" BY USING UP TO $4,500 IN GOVERNMENT DOLLARS UNDER THE CARS PROGRAM (ALSO KNOWN AS CASH FOR CLUNKERS). ALL SUBARU DEALERS ARE NOT PARTICIPATING IN THE PROGRAM, SO, GET TO PREMIER SUBARU TODAY WHILE GOVERNMENT FUNDS ARE STILL AVAILABLE!
Saturday, August 1, 2009
CASH FOR CLUNKERS IS ON AT PREMIER SUBARU!
HURRY WHILE THE MONEY IS AVAILABLE! THE CARS PROGRAM (CASH FOR CLUNKERS) IS ON AT PREMIER SUBARU!
We are happy to have served over 30 customers who have taken advantage of the Government's Car Allowance Rebate System (CARS), or, informally known as Cash for Clunkers! We are happy to report that, just today, 8 of these vehicles were taken to the junkyard for recycling after we have rendered their engines useless. This is a GREAT program that, originally, was tried successfully in Europe and Japan.
We encourage you to take advantage of this program. Premier Subaru is one of the originally approved CARS dealers. We know the "in's and out's" of this complicated program and are here to assist you!
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