Huge News! Subaru ties with Honda for the Number #1 position in the Consumer Reports Brand Ranking of Automobiles!
Toyota Remains Third in Consumer Reports Brand Ranking - Wheels Blog - NYTimes.com
Friday, February 26, 2010
Monday, February 22, 2010
Yankees GM Brian Cashman Visits UNH - Sponsored by our Owners!
Our owners are very proud that Brian Cashman visited University of New Haven for a talk sponsored by the Robert Alvine Professional Enrichment Program at the University of New Haven.
Yankees GM Brian Cashman Visits UNH
Posted using ShareThis
Yankees GM Brian Cashman Visits UNH
Posted using ShareThis
Wednesday, February 17, 2010
Watch out for those "Lifetime Warranties"
The following is an article pertaining to "lifetime warranties". As a dealer, we were approached a year ago by a company that offered such a warranty for vehicles. When they completed their presentation, they spoke about what a great "marketing tool" it was and, "how much more money we can make by offering it". But, frankly, it concerned me. The company that was offering the warranty was barely 3 years old. Additionally, the claimed to be "backed by" an insurance company. Unfortunately, when researched by our lawyers, it was determined that the insurance was "precarious" to say the least. We have prided ourselves in offering at least $1.00 of value for every $1.00 a customer is charged. This model, as well as our ongoing model of working to always "exceed a customers expectations", precluded me from thinking about such a warranty. After all, it is not the sale I am concerned about...It is when the customer approaches us with a problem many miles down the road. A little research will evidence many warranty companies that have gone out of business - taking the promise of a warranty - as well as the customer's money - down the drain. We are in this business for the long haul. We pride ourselves on our A+ BBB Rating. We pride ourselves on our AAA Approval for service and we pride ourselves on over 10 years of customer satisfaction awards in both sales and service.
Ultimately, we found in our research that most companies that do offer some sort of lifetime warranty are not exemplary corporate citizens and have failing customer satisfaction grades, or BBB reports. They chose to offer this warranty to compensate for failures in their own operations. Not the ones, such as Sears, or LL Bean, but the many others along the way.
Now, this is my opinion only, but, I would encourage you to research this point.
At long last, here is the article:
Lifetime Warranties Not Always A Guarantee
Consumers Urged To Read Fine Print Carefully
Posted: 8:20 pm CST February 5, 2010
MADISON, Wis. -- Many people might think a lifetime warranty will protect against product failure as long as they live, but there are some gray areas when it comes to certain warranties.
There is no single legal definition of "lifetime warranty," and that could cause issues for consumers trying to collect on the promise.
When Don Roane's Craftsman ratchet broke, the Sears clerk made good on its lifetime warranty.
"He went and got me a replacement without any question," Roane said.
But that's not always the case, according to Consumer Reports.
Nicole Van Scoten and her fiancé said when they bought their used car, the limited lifetime warranty was the deciding factor. Six months later the transmission blew, but their $7,000 claim was denied.
"We were really angry that they would not honor this warranty," Van Scoten said.
The warranty lists many things that are not covered, including, "damage or failures resulting … from … alteration."
The original owner had made some changes to the car. But the couple said the sales team assured them those changes wouldn't affect the warranty -- something the dealership denies.
"You should never depend on spoken assurances. You have to read that fine print carefully. And don't assume that lifetime necessarily means your lifetime; it may simply mean the expected lifetime of the product," said Greg Daugherty, Consumer Reports money advisor.
And when a warranty says "limited lifetime warranty," it means limited. A piece of furniture, for instance, might be under warranty only for the original purchaser, so the warranty would be void if the furniture is resold.
As for paint, many carry a limited lifetime warranty, but only for the paint itself -- not the much bigger cost of repainting.
One treadmill model has a frame and motor that are covered under a limited lifetime warranty, too. But if a repair is needed, the warranty "does not include … freight charges," and that can get expensive.
The key is to read any lifetime warranty carefully and get oral assurances in writing -- something Van Scoten and her fiancé learned the hard way.
For more information on possible warranty issues, people can check out the Web site consumerist.org, which gets a lot of complaints from consumers about lifetime warranties and follows up on them.
Ultimately, we found in our research that most companies that do offer some sort of lifetime warranty are not exemplary corporate citizens and have failing customer satisfaction grades, or BBB reports. They chose to offer this warranty to compensate for failures in their own operations. Not the ones, such as Sears, or LL Bean, but the many others along the way.
Now, this is my opinion only, but, I would encourage you to research this point.
At long last, here is the article:
Lifetime Warranties Not Always A Guarantee
Consumers Urged To Read Fine Print Carefully
Posted: 8:20 pm CST February 5, 2010
MADISON, Wis. -- Many people might think a lifetime warranty will protect against product failure as long as they live, but there are some gray areas when it comes to certain warranties.
There is no single legal definition of "lifetime warranty," and that could cause issues for consumers trying to collect on the promise.
When Don Roane's Craftsman ratchet broke, the Sears clerk made good on its lifetime warranty.
"He went and got me a replacement without any question," Roane said.
But that's not always the case, according to Consumer Reports.
Nicole Van Scoten and her fiancé said when they bought their used car, the limited lifetime warranty was the deciding factor. Six months later the transmission blew, but their $7,000 claim was denied.
"We were really angry that they would not honor this warranty," Van Scoten said.
The warranty lists many things that are not covered, including, "damage or failures resulting … from … alteration."
The original owner had made some changes to the car. But the couple said the sales team assured them those changes wouldn't affect the warranty -- something the dealership denies.
"You should never depend on spoken assurances. You have to read that fine print carefully. And don't assume that lifetime necessarily means your lifetime; it may simply mean the expected lifetime of the product," said Greg Daugherty, Consumer Reports money advisor.
And when a warranty says "limited lifetime warranty," it means limited. A piece of furniture, for instance, might be under warranty only for the original purchaser, so the warranty would be void if the furniture is resold.
As for paint, many carry a limited lifetime warranty, but only for the paint itself -- not the much bigger cost of repainting.
One treadmill model has a frame and motor that are covered under a limited lifetime warranty, too. But if a repair is needed, the warranty "does not include … freight charges," and that can get expensive.
The key is to read any lifetime warranty carefully and get oral assurances in writing -- something Van Scoten and her fiancé learned the hard way.
For more information on possible warranty issues, people can check out the Web site consumerist.org, which gets a lot of complaints from consumers about lifetime warranties and follows up on them.
Tuesday, February 16, 2010
Subaru Outback Named a Top 10 Family Car for 2010 by Kelley Blue Book's kbb.com
Can it be possible? More great news about the 2010 Subaru Outback! Come and take a test drive in one today at Premier Subaru!
Subaru Outback Named a Top 10 Family Car for 2010 by Kelley Blue Book's kbb.com
Subaru Outback Named a Top 10 Family Car for 2010 by Kelley Blue Book's kbb.com
Friday, February 5, 2010
Subaru Continues to Break Sales Records and Support Charitable Causes
Premier Subaru is proud to have contributed more than $20,000 to this effort during the second annual Subaru Share The Love Event in December/January. Congratulations to the five charities involved and THANK YOU for all of the excellent work that you have done, and, continue to do.
Subaru Continues to Break Sales Records and Support Charitable Causes
Subaru Continues to Break Sales Records and Support Charitable Causes
Wednesday, February 3, 2010
January GREAT Press On Subaru!
MORE GREAT NEWS ON SUBARU IN JANUARY, 2010!
Subaru continues to receive outstanding reviews from press. Some of our brand’s press highlights in January include the following:
1. Kelly Blue Book (KBB) reported that Subaru vehicles hold their value the best of any
brand. In 2009, the depreciation rate for all vehicles in the market for 2005-2008 model
years was 8.5 percent. However, used Subaru vehicles for these same model years
actually increased in value by 1.3 percent.
2. Cars.com announced on January 15, that the Subaru Outback was voted their “Best
Wagon” for 2010. In addition, the 2010 Forester was also named by cars.com as their
“Best Vehicle for Families”.
3. The Subaru Forester received the R.L. Polk Owner Loyalty Award in the small crossover
utility segment besting RAV4, CRV, Ford Escape, Santa Fe, etc. at the North American
International Auto Show in Detroit.
4. The January 21 New York Times featured the 2010 Legacy and Outback in their
automotive section. The Times noted… “This could be Subaru’s manifest destiny, as the
maker of handy AWD vehicles tries to move beyond its heartland in the great, icy north
to places where frost is seen mainly in the freezer. The new 2010 Legacy Sedan and
Outbacks … have significantly more rear legroom, much better fuel economy and
upgrades in safety …they are not just for Yankee blizzards anymore.
5. Jim Henry, writing on his BNET blog noted, “The longer I’m around the auto industry,
the more I realize the paramount importance of exterior styling. The improved exterior
styling is the best reason I can think of to account for the fact that Subaru just finished
2009 with a record sales year in the U.S. while nearly every other brand struggled”.
Our press just keeps coming in and it gets better every day. It is no wonder why Subaru is
attracting more and more potential customers to our brand.
Subaru continues to receive outstanding reviews from press. Some of our brand’s press highlights in January include the following:
1. Kelly Blue Book (KBB) reported that Subaru vehicles hold their value the best of any
brand. In 2009, the depreciation rate for all vehicles in the market for 2005-2008 model
years was 8.5 percent. However, used Subaru vehicles for these same model years
actually increased in value by 1.3 percent.
2. Cars.com announced on January 15, that the Subaru Outback was voted their “Best
Wagon” for 2010. In addition, the 2010 Forester was also named by cars.com as their
“Best Vehicle for Families”.
3. The Subaru Forester received the R.L. Polk Owner Loyalty Award in the small crossover
utility segment besting RAV4, CRV, Ford Escape, Santa Fe, etc. at the North American
International Auto Show in Detroit.
4. The January 21 New York Times featured the 2010 Legacy and Outback in their
automotive section. The Times noted… “This could be Subaru’s manifest destiny, as the
maker of handy AWD vehicles tries to move beyond its heartland in the great, icy north
to places where frost is seen mainly in the freezer. The new 2010 Legacy Sedan and
Outbacks … have significantly more rear legroom, much better fuel economy and
upgrades in safety …they are not just for Yankee blizzards anymore.
5. Jim Henry, writing on his BNET blog noted, “The longer I’m around the auto industry,
the more I realize the paramount importance of exterior styling. The improved exterior
styling is the best reason I can think of to account for the fact that Subaru just finished
2009 with a record sales year in the U.S. while nearly every other brand struggled”.
Our press just keeps coming in and it gets better every day. It is no wonder why Subaru is
attracting more and more potential customers to our brand.
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